ImPRessions - Crenshaw Communications

MAY 31, 2024

As a panelist mentioned, WPP CEO Mark Read was recently the target of a deepfake video scam that used AI to simulate his voice in an effort to get a potential partner agency to fund a new venture. Not every unflattering video is a deepfake, and not every errant social post is a hack. Get internal buy-in. Set priorities.

Trends 203

Trends How To Ethics Reputation 203

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. Social media, digital video, email, and PR that generates earned media all play a role here.

Corporate 168

Corporate How To Employee Nonprofit 168

PRSay

NOVEMBER 5, 2018

This post is brought to you by West Corporation , a proud sponsor of PRSA. Consider this: Where both video and text are available at the same source , 72 percent of people prefer video to learn about a product or service. Anyone on my team will tell you how much I love video. Enhancing press releases with video.

Video 119

Video Communications Strategy Product Launch 119

PRSay

DECEMBER 16, 2022

Losing yourself to fit in is often rewarded in the corporate world, but the pose can be draining, Osako said. She contacted UCLA’s alumni network and was introduced to a speechwriter who gave Osako her first exposure to corporate communications. But he told her she was a soldier in the corporate world, not a leader.

Corporate 68

Corporate Telecommunications Airlines Policies 68

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

This is particularly true for marketing, and the same applies to brand and corporate communications. Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. Marketing and corporate communications will overlap. Livestream goes mainstream.

Trends 407

Trends Communications Employee Corporate 407

Stuart Bruce

MARCH 13, 2015

But the challenge was that they had to do it in 15 seconds so I could capture it as an Instagram video. A video posted by Stuart Bruce (@stuartbruce) on Mar 11, 2015 at 9:46am PDT. A video posted by Stuart Bruce (@stuartbruce) on Mar 11, 2015 at 9:48am PDT. Sujit Patel, VP Corporate Communications, Godrej Industries, India.

Video 60

Video Internal International Communications 60

Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . Internal Communications. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

JANUARY 9, 2024

Many people who participate in this type of training have never seen themselves in a recording on TV-quality videos before. Usually, staff members who see themselves on video will make rapid and substantial improvements in their presentation skills through the positive reinforcement they receive.

Training 103

Training Conference Technology Meeting 103

Stuart Bruce

MARCH 16, 2017

As public relations and corporate communications needs to become increasingly more visual gifs are one of the easiest and most effective ways to do it. Faster, easier and cheaper than video. Seven ways PR and corporate communications can use GIFs. In Harry Potter newspaper pictures are alive with characters that move.

Corporate 96

Corporate Communications Public Affairs Newspapers 96

Prohibition

OCTOBER 25, 2019

The aim of the campaign was to make an inspirational corporate video , promoting this coalition between 50 organisations that are making great strides to tackle the climate emergency through corporate collaboration and to work towards a more sustainable future. Sustainability Conference 9.

Conference 48

Conference Video Corporate Government 48

Melissa Agnes

FEBRUARY 2, 2016

What about the customers who have a negative experience with your brand but choose not to create a video or campaign that then goes viral – yet, in their silence, choose to never again interact or purchase from your organization? Embed strong issues management into your corporate culture. The consequences of your employees’ actions.

Corporate 167

Corporate Airlines Employee Training 167

Presspage

JANUARY 23, 2024

International ‘3 Cs’ campaign The launch of the international campaign marks a milestone for Presspage. The message will reach professionals in the targeted countries via electronic direct mail (EDM) and multimedia advertising, including videos and carousel ads. Our message is clear: Control your narrative.

Software 78

Software Internal International Digital PR 78

Prohibition

OCTOBER 28, 2019

The aim of the campaign was to make an inspirational brand video, promoting this coalition between 50 organisations that are making great strides to tackle the climate emergency through corporate collaboration and to work towards a more sustainable future. Sustainability Conference 9.

Conference 48

Conference Video Government Corporate 48

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. The annual report on CEO social media usage by ECCO, an international network of independent PR firms, found that just 15% have a presence on Twitter – down from 17% last year. Or do they? It’s a tall order. Start by listening.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

MaccaPR

JUNE 11, 2020

With over 50% of employees fearful of contracting COVID-19 upon returning to the workplace, effective internal communications must go beyond addressing the safety procedures being put into place. All of your internal communications must lead with compassion, empathy and should be come from the C-Suite.

Internal 62

Internal International Communications Employee 62

Sword and the Script

APRIL 15, 2017

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.

Corporate 84

Corporate Airlines How To Crisis 84

Flack's Revenge

APRIL 13, 2022

I enjoyed speaking with PR blogger Frank Strong (of Sword & the Script fame ) about the state of PR tech, for the PR, Done & Doner podcast (here’s a video of the interview ). Internal PR teams also rely on PR tech. The PR job of has never been more challenging. Additional Resources from Sword & the Script.

Software 156

Software Tools Technology Resources 156

The Proactive Report

NOVEMBER 1, 2022

How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. There are many instances of corporations falling short with their communications. By Cokey Falkow. Communication is where it all begins.

Communications 130

Communications Social Media Employee Crisis 130

PRSay

MARCH 14, 2022

Often, the things we call creative have never been done before: a new way to advertise something, a unique approach to a PR campaign, a new kind of video effect. Invite your new employees and interns into the board room. As the great French artist Henri Matisse once said, “Creativity takes courage.” Bring in young voices.

Creativity 153

Creativity Employee Survey Internal 153

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. How did your time in the Marine Corps prepare you for agency and corporate life? Internal communications can be challenging at large companies.

Internal 68

Internal International Conference Public Affairs 68

Deirdre Breakenridge

MAY 1, 2017

Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. At Socialfly we are experts in all things social media, and we have known for a long time that video content is king of the social media world.

Video 283

Video Facebook Social Media Creativity 283

Prohibition

AUGUST 26, 2019

With content marketing and the use of social media continuously on the increase, producing noticeable stand out video content to share across platforms is a regular challenge for brands. Here are some of the videos we have delivered over the last twelve months: Goldsmiths – The Gift of Giving Video.

Case Study 48

Case Study Video Study Film 48

ImPRessions - Crenshaw Communications

MARCH 8, 2023

For most corporations, it’s best not to drag out such plans. Coordinate internal and external comms carefully This is harder than it looks. When Thorleifsson ultimately described his active projects, Musk responded with two laugh emojis and a link to a video from Office Space.

Employee 182

Employee Viral Twitter Corporate 182

PRSay

AUGUST 30, 2022

During the video meeting, he announced that if you were unlucky enough to be on that call, then effective immediately, you no longer had a job. Garg came to represent accusations that corporations treat employees as expendable units. Of course, using video demands that executives know how to speak on-camera. She was honest.

Employee 88

Employee Real Estate Video Internal 88

ImPRessions - Crenshaw Communications

MARCH 29, 2021

Picking a public fight with powerful legislators isn’t a typical PR strategy for a giant corporation, but that’s Amazon’s latest move as a crucial union vote deadline arrives. President Biden notably mentioned it in a video address on March 1. Over the past few days, the retail giant has turned into a Twitter troll.

Retail 310

Retail Twitter Banking Meeting 310

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. A Guest Post by Simon Locke, Founder & CEO, CommunicationsMatch TM. With 5,000 U.S.

Agency 223

Agency Survey SEO Social Media 223

Presspage

APRIL 11, 2024

It included photos, videos, press releases and even a chat tool for sending instant inquiries to us. We give people the opportunity to work with advanced technologies, like AI, but also to work really closely with all these amazing international companies.

Enterprise 117

Enterprise Automotive Company Airlines 117

The Proactive Report

DECEMBER 2, 2022

Look at what happened with the Corporate Memphis design trend a few years ago. Design and video. Nearly half of Gen Z is using TikTok and Instagram for search instead of Google, according to Google’s own internal data. It’s no longer in vogue to grab stock images off the web and use it to accompany your content.

Trends 147

Trends Instagram Creativity Small Business 147

Stern + Associates

APRIL 17, 2024

Rosabeth Moss Kanter | Harvard Business School Professor, New York Times Best-Selling Author, Social Scientist and Distinguished Expert on Strategy, Innovation and Leadership for Corporate Change; Author, “ MOVE ” and “ Think Outside the Building ” “People hate uncertainty even more than they hate change.

Policies 100

Policies Leadership Mobile Employee 100

PRSay

MARCH 20, 2020

For some employees, this is their first experience with remote work, telework, video conferencing, etc. Meanwhile, the boss has planned three video conferences and two individual check-in meetings. The same holds true for internal communications. And it’s everyone’s first experience with the new concept of social distancing.

Communications 218

Communications Employee Video Crisis 218

PRSay

OCTOBER 22, 2021

This was a scenario that was unimaginable,” said panelist Trebor Banstetter, director of corporate communications for Atlanta-based Delta Air Lines. “I They produced videos for customers that explained Delta’s longstanding health measures and new protocols to clean its airplanes that had been implemented since the outbreak began.

Crisis 78

Crisis Airlines Travel Internal 78

Sword and the Script

MAY 29, 2018

9) “That reporters don’t write corporate profiles, they cover NEWS.”. 12) “Internal communications is as important as external.”. 27) “Corporate communications is a fire marshal and not a fire chief. Scheduling time to get videos or photos is important to getting the message to the public.”. Photo credit: Unsplash.

Corporate 79

Corporate Communications Survey Employee 79

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. More internal comms. More internal comms. Old and new tasks.

Communications 128

Communications Crisis Internal International 128

Doctor Spin

DECEMBER 15, 2023

It includes calendar management, video conferencing tools, and resources for virtual collaboration. Why the Intranet Matters The intranet extends far beyond just a repository of documents or a corporate bulletin board. The intranet is an indispensable tool in the internal digital arsenal of organizations.

System 52

System Employee Meeting Internal 52

Cision

MARCH 11, 2016

Yesterday, CEO of Crescenzo Communications Steve Crescenzo kicked off the #RaganDisney Social Media Conference for PR, Marketing & Corporate Communications at Disney World in Orlando, Florida. Social Media Win #1: Brands that realize that whatever is internal is external, and use that to their advantage. Crescenzo #RaganDisney.

Social Media 0

Social Media Media Mobile Video 0

Communications Conversations

DECEMBER 20, 2022

Messages on corporate intranet sites, emails and town halls are all in play and are key strategies for reaching employee audiences. This could be content internal comms has already developed for internal audiences–just putting an external wrapper on it. People were concerned that those employees were OK.

LinkedIn 74

LinkedIn Employee Survey Internal 74