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Corporate Reputation Never More Important, Nor More Fragile, Report Finds

PRSay

Factors that influence corporate reputation are more complex and varied today than even five years ago. Communicators and investors agree that customer surveys are an important way to measure corporate reputation, the report finds. According to the study, business performance remains a significant factor in corporate reputation.

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Dasgupta Review: financial markets have failed the natural environment

Stephen Waddington

Free market economies driven by financial metrics are damaging the natural environment by failing to place a value on natural assets. The value of nature to society isn’t priced into markets because it hasn’t been assigned a financial value. Purpose statements provide a warm corporate cosy feeling.

Financial 124
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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81
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An Executive’s Guide to Building & Managing a Communications Department

Onclusive

In many organizations, a major fragmentation exists between the communications department and executive leadership. The session will offer both the executive and communications professionals’ perspectives on engagement best practices and how to lead a successful corporate communications operation.

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How does PR fit into marketing

Onclusive

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Director, Global Corporate Communications, Mimecast What’s the secret to success?

Marketing 195
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How does PR fit into marketing

Onclusive

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Director, Global Corporate Communications, Mimecast. We invest a lot in earned media because this is precisely how you build trust and corporate. Integrating PR and marketing.

Marketing 195
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3 Trends for Comms Pros to Watch 1 Month Into 2024

PRSay

Improved measurements prove PR’s business impact. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. Evolving measurement capabilities like these pave a path for PR to no longer be seen as solely an awareness-focused tactic, but rather as an essential business function.

Trends 183