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PART 1: The Value of Reputation Management – The Financial$

Reputation Us

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. PART 1 (of 5) In this first part we’ll consider the positive FINANCIAL impact of actively managing your good reputation. Today that figure that has radically increased.

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How PR Measures Corporate Reputation

ImPRessions - Crenshaw Communications

Measuring Corporate Reputation: Perception or Performance? Reputation Dividend Report and Fortune’s World’s Most Admired Companies list survey corporate executives and financial analysts. Perhaps not coincidentally, those that survey the public weigh brand perception over financial performance.

Corporate 160
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Part 2: The Risk and Value of Corporate Reputation

Reputation Us

The Tangible Value of Reputation Management Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. Part one explored the financials ( see Part 1 ). In this second part, we investigate reputation value and risk.

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Corporate Reputation Never More Important, Nor More Fragile, Report Finds

PRSay

Factors that influence corporate reputation are more complex and varied today than even five years ago. Communicators and investors agree that customer surveys are an important way to measure corporate reputation, the report finds. According to the study, business performance remains a significant factor in corporate reputation.

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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

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3 Trends for Comms Pros to Watch 1 Month Into 2024

PRSay

Improved measurements prove PR’s business impact. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. Evolving measurement capabilities like these pave a path for PR to no longer be seen as solely an awareness-focused tactic, but rather as an essential business function.

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The ABC’s of ESG and Reputation. Corporate Care or Greenwashing?

Reputation Us

While ESG has essentially been a part of many corporations ideology and strategy for decades, the term and customers’ familiarity became more prevalent in 2020 due primarily through heightened awareness of ESG’s importance to the world’s wellbeing. Corporate Care or Greenwashing? appeared first on ReputationUs.