Katie Paine's Measurement Blog

MARCH 9, 2023

A good vendor will have systems in place to screen for duplicates, spam, and inappropriate content (wedding announcements, incorrect names or references, police blotters. Chances are you need data in specific buckets – i.e. corporate, product, customer service etc. Compare the results to the system.

Measurement 52

Measurement How To System Comparison 52

Melissa Agnes

FEBRUARY 16, 2016

Following is a play-by-play of what you can – and should – do now, to ensure successful crisis communications in the event of a corporate crisis. So a bulleted list of pre-approved crisis communications may look something like this: On [date] CompanyX suffered a data breach of [system / data breached]. Do the work now.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Melissa Agnes

NOVEMBER 10, 2014

But hackers may not only be after your credit card systems. What about your email system? Do you have systems in place for keeping your platforms, data and proprietary information locked down and secure? Customer service. Who does your company newsletter get distributed to? Marketing / Pr / Communications.

Crisis 100

Crisis How To Crisis Management Exercises 100

Burrelles Fresh Ideas

FEBRUARY 13, 2024

To make a social commerce strategy work like a charm, brands must guarantee that social commerce transactions are swiftly followed by an efficient order fulfillment system that customers expect from any ecommerce purchase. Personalized Interaction — Engage with customers personally on their accounts and yours.

Social Media 86

Social Media Media Mobile SEO 86

Waxing UnLyrical

JUNE 15, 2011

If you are an outside sales rep or represent a company to clients, keeping yourself looking clean to represent a corporate image is something that most employers value. As a cable company, Comcast is notorious for poor customer service. These were tweets that could wreck most corporate PR efforts.

Brand 78

Brand Branding Customer Service Twitter 78

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. Will ChatGPT replace public relations professionals? “It

Interviews 99

Interviews Publicity Technology Social Media 99

Prohibition

JANUARY 14, 2022

The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals. Do you have a system in place for dealing with complaints in the first instance?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. Only one-in-five people believe that the system is working for them, with high levels of injustice, desire for change and lack of confidence. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103

Sword and the Script

JULY 2, 2019

Chat systems have certainly seen adoption rate grow to the extent some see them as a way to replace gated content. To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service. via O’Dwyer’s by way of Cision CEO Kevin Akeroyd.

Trends 60

Trends Media Report Technology 60

Critical Mention

APRIL 26, 2017

The overwhelming choice was to add videoboard systems. It’s all about customer service. Ask the right questions.listen.and engage your customers. We surveyed fans and asked them what amenities they would most like to see incorporated at the Carrier Dome.

Sports 60

Sports Internal International Enterprise 60

Prohibition

NOVEMBER 9, 2021

provide customer service to their clients. increases the chances of the user converting into a customer. Developing high-quality, valuable content while also connecting with corporate partners and community members. Developing relationships with loyal customers and encouraging them to campaign for your brand.

Advertising 62

Advertising Advertising Social Media Strategy 62

Prohibition

JANUARY 7, 2022

A technological crisis also called a technical failure or system crash is an unforeseen event that interrupts the normal function of a computer system. This normally happens in cases where the technology fails to work as planned, or when there is a delay in the scheduled arrival of a particular service/good.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Waxing UnLyrical

SEPTEMBER 28, 2010

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. To pick up where I left off I was all set to do a humdinger of a post about how terrible Pepco was, particularly in its use of social media.

Social Media 61

Social Media Media Crisis Energy 61

The Hoffman Agency

NOVEMBER 21, 2023

Our intrepid panelists included Michael Ciatto, supply chain service line CEO at Genpact; Peter Dressler, VP of corporate supply chain logistics at Infineon Technologies; Khoo Kah Leng, MD of global supply chain at Applied Materials; and Siew Pai Oak, head of business development at Siemens.

Brand 36

Brand Branding System Technology 36

Sword and the Script

OCTOBER 27, 2020

He seems to have little appetite for fundraising or deal-making and said he’s declined suitors – activities that would detract from his focus on customer service. If you save an alert, the system will continue to monitor news about that topic over time and even produce some metrics, like share-of-voice.

Pitching 86

Pitching Media System Tools 86

Sword and the Script

MARCH 15, 2022

The system has a unique way of handling syndicated content. For example, you get mentioned by the Associated Press, the system shows you the source – the AP – and you can expand that to see the syndications. This saves users in terms of both system clutter and data costs. Everything you need is within a click or two. Workspaces.

Tools 158

Tools Media Software Analysis 158

Stuart Bruce

SEPTEMBER 16, 2017

We bought our first Amazon Echo just under a month ago and since then I’ve been having fun figuring out how we can use it for the family and thinking about the potential uses of voice interfaces for public relations and corporate communications. Idea 3 – Use Alexa for corporate storytelling or training by creating interactive skills.

Google 111

Google Corporate Local Privacy 111

Prohibition

DECEMBER 17, 2021

But just as every corporation doesn’t need the same crisis management plan, it is also true that not all corporations need the same messaging approach to their crisis communications. They will include first responders, relatives of customers, social media users, government representatives, regulators and more.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PR 20/20

OCTOBER 5, 2017

Unlike the traditional marketplace, modern corporations cannot survive on brand and historical relevancy alone. In fact, research from Innosight estimates that 75% of today’s corporations on the S&P 500 index will be replaced by 2027. How does a billion dollar corporation become a trustworthy source for consumers?

Marketing 45

Marketing Engineering Resources Consumer 45

Prohibition

AUGUST 4, 2021

The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops. If you are currently running your own business, not having an online presence will only hurt when it comes to getting new customers. The Internet is a vast, complex system of virtual connections and communities.

Reputation 62

Reputation Company Engineering Banking 62

Stuart Bruce

JULY 23, 2017

For most things a business does you don’t need to calculate the ROI of everything – a cleaner, an IT system, a gardener, an accountant or CFO. No matter how good the customer service team is it would be ridiculous to expect them to handle social media for internal communications. You get the idea.

Social Media 68

Social Media Media Customer Service Corporate 68

Beyond PR

MARCH 30, 2018

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. Unsupervised learning doesn’t need training data but instead has the system learn on the fly. You might be forgiven, however, if you wondered just how much AI could take on in the earned media capacity.

Publicity 85

Publicity Training Technology Data 85

Sword and the Script

JANUARY 16, 2024

c) The third approach is allowing the system to suggest reporters to pitch based on the contents of your pitch. You can review the results and give the system feedback – whether it’s a good result or not – and the system will learn to improve the results based on your feedback. The customer service is above and beyond as well.”

Software 138

Software Pitching System Analytics 138

Rock the Status Quo

NOVEMBER 8, 2015

It also supports why a one-size-fits-all approach to customer service is rarely a good idea. . Customer service is a HUGE component of social media, but does it apply to public relations? There is a direct line between social media and corporate reputation. Kelly Hungerford (@KDHungerford) November 5, 2015.

Social Media 100

Social Media Media Customer Service Resources 100

Ethical Voices

OCTOBER 17, 2022

Not just as an individual in the corporate workforce, but also as somebody who is in a role designed to influence the behaviors of 100s of 1000s of people. And we were thinking about values as part of IBM’s management system, which these days I think kind of everybody’s like, oh yeah, that’s obvious.

Ethics 78

Ethics Employee Communications System 78

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. Much corporate marketing and public relations remains focused on the organisation rather than the intended public. Instead technology is used to enable practitioners to work smarter and offer new services.

Publicity 79

Publicity Community Pinterest Reputation 79

MaccaPR

FEBRUARY 10, 2015

Corporate Video Producers Take Note: See how Swift addresses the camera in a conspiratorial whisper, the lens a foot from her face, as she takes you (yes, just you alone – except for the other 2.4 million viewers) into her confidence.

Social Media 48

Social Media Marketing Media YouTube 48

Sword and the Script

DECEMBER 11, 2018

3) Emotional connection with customers. “I I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 5) Alignment of marketing and customer success. 4) New emphasis on trust.

Social Media 91

Social Media Marketing Media Creativity 91