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M&A: The Top Reasons Why One Company Acquires Another [PR Tech Sum]

Sword and the Script

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. Even so, it speaks volumes that the company has closed on 16 other corporate transactions in recent history before it got around to thinking about AI.

Company 151
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When looking to build resilience, first get your employer branding story straight

The Hoffman Agency

Other areas of focus included the need for a collaborative rather than transactional approach, and for robust internal processes that allow transformation to take root. Adopting an agile mindset is one thing; there is still a serious shortage of systems, processes and talent to enable agile operations.

Brand 36
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Cultures of Corruption

Mindful Marketing

fined EY $100 million , “the largest ever imposed by the Securities and Exchange Commission against a firm in the auditing business” and “twice the sum that KPMG, another big auditing firm, paid in 2019 to resolve an investigation into similar allegations of cheating by auditors on internal training exams.”

Ethics 89
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The Top 10 PR Measurement Atrocities and how to Avoid them

Katie Paine's Measurement Blog

A good vendor will have systems in place to screen for duplicates, spam, and inappropriate content (wedding announcements, incorrect names or references, police blotters. Chances are you need data in specific buckets – i.e. corporate, product, customer service etc. Compare the results to the system.

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A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]

Sword and the Script

The system has a unique way of handling syndicated content. For example, you get mentioned by the Associated Press, the system shows you the source – the AP – and you can expand that to see the syndications. This saves users in terms of both system clutter and data costs. Everything you need is within a click or two. Workspaces.

Tools 160
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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. Should companies hire public relations people internally?

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The State of Social Media in 2017

Stuart Bruce

For most things a business does you don’t need to calculate the ROI of everything – a cleaner, an IT system, a gardener, an accountant or CFO. No matter how good the customer service team is it would be ridiculous to expect them to handle social media for internal communications. You get the idea.