Sword and the Script

FEBRUARY 5, 2019

To their credit, the team behind @ATTCares is making an effort to respond to some of the criticism, but the effort is robotic and surely hamstrung by corporate rules. For example, bring your PR and customer service teams into the advertising planning process. The way to reverse this is to make easy for customers to complain.

Advertising 60

Advertising Advertising Social Media Twitter 60

Waxing UnLyrical

JANUARY 12, 2015

To help you avoid that trap, this week’s roundup features seven posts from around the web that might help you craft new beginnings for old issues, as it were. Never Underestimate the Power of Consistent Customer Service. Why: Customers enjoy reliability and predictability when it comes to business transactions.

Customer Service 40

Customer Service Web Community LinkedIn 40

Shift Communications

AUGUST 28, 2017

Today, we ingest thousands of news articles, millions of social media data points, web analytics, customer service data, CRM data – the list of data sources is nearly endless. Suppose we want to understand how an audience is likely to react to a negative corporate announcement.

Analytics 96

Analytics Software Technology Data 96

Waxing UnLyrical

MARCH 25, 2013

And online, they have a great approach to social media, integrating customer service every step of the way. Lessons in Listening and Customer Outreach From Chobani is a post from: Waxing UnLyrical. Shouldn’t every business take getting to know its fans and building relationships this seriously?

Customer Service 101

Customer Service Travel Web Facebook 101

Stuart Bruce

SEPTEMBER 30, 2014

’ was the question at the recent CIPR Corporate and Finance’s group seminar. The CEO’s office, public relations and corporate communications, human resources, marketing, legal and regulatory etc all need to be aware of and ‘owning’ their part of social media. ‘Should the C-suite tweet?’

Social Media 150

Social Media Twitter Radio Sports 150

Waxing UnLyrical

NOVEMBER 3, 2014

this week’s roundup features seven posts from around the web focused on business lessons learned from politics. Customer Service, Richard Nixon, and the Silent Majority. Why: Understanding and embracing the needs of the silent majority can boost your customer service ratings. Based in the Washington, D.C.,

Customer Service 68

Customer Service Social Media Resources Government 68

Waxing UnLyrical

JUNE 15, 2011

If you are an outside sales rep or represent a company to clients, keeping yourself looking clean to represent a corporate image is something that most employers value. As a cable company, Comcast is notorious for poor customer service. These were tweets that could wreck most corporate PR efforts.

Brand 78

Brand Branding Customer Service Twitter 78

Waxing UnLyrical

AUGUST 18, 2014

This week’s roundup features seven posts from around the web that focus on attitude. Why: Once perceived as a peer-to peer movement, attitudes towards the “collaborative economy” are quickly evolving in the corporate world. Image: aussiegall via Flickr, CC 2.0. The Collaborative Economy is for Business to Business.

Crisis Communications 75

Crisis Communications Software B2B Crisis 75

Prohibition

JANUARY 14, 2022

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. For example: A lawsuit alleging dangerous product defects.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. What we do 5.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

JULY 21, 2014

This week’s roundup features seven posts from around the web that focus on context. In this guest post for Adam Toporek ‘s Customers That Stick, Tricia Keels relays a personal story where a companies compassion in a dire context led to an exemplary customer service experience. Based in the Washington, D.C.,

Community 78

Community Customer Service Resources Web 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If PR is all about content, it stands to reason that PR and SEO must work together, and that PR professionals should have more than a passing familiarity with SEO and web analytics. PR and SEO are joined. When it comes to content, quality and relevance have replaced sheer quantity as a key metric.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

MAY 14, 2016

The face of a nearly brand new iPhone 6s looked like a spider web. Between three and five corporate departments weigh in on B2B purchases, on average, according to recent research from LinkedIn.” . Having safely finished the conversation, I moved to ease the phone back into my pocket…and missed.

Marketing 60

Marketing B2B Local Customer Service 60

Beyond PR

JULY 28, 2017

Use dialogue with your customers and employees to also understand what weaknesses they observe. Especially in the case when a corporation acquires many other brands, the way Cision has done, it’s imperative that you monitor brand identity. At Cision, many of our team members have worked at other technology corporations.

Employee 80

Employee Journalism Data Technology 80

Sword and the Script

DECEMBER 3, 2019

“With the market calling for more external data to complement internal datasets, AWS Data Exchange customers can now leverage Meltwater’s data to enhanced visibility into the world around them, so that they can make better informed decisions,” according to Stephen Orban, General Manager, AWS Data Exchange, Amazon Web Services, Inc.

Data 87

Data Enterprise Survey Instagram 87

Waxing UnLyrical

AUGUST 18, 2014

This week’s roundup features seven posts from around the web that focus on attitude. Why: Once perceived as a peer-to peer movement, attitudes towards the “collaborative economy” are quickly evolving in the corporate world. Image: aussiegall via Flickr, CC 2.0. The Collaborative Economy is for Business to Business.

Crisis Communications 40

Crisis Communications Software B2B Crisis 40

Waxing UnLyrical

DECEMBER 20, 2012

Now you have a bulletin board that anyone can see, and come and ask questions on, so it is a simple and free customer service platform. And while creating content takes time, finding content takes about 15-20 minutes a day. The Page will show up in Google search results.

Community 93

Community Facebook How To Web 93

PR 20/20

AUGUST 22, 2017

Inbound marketing requires a level of openness and transparency previously unheard of in the corporate world. Some of us willingly share more with strangers on the web than we would at the holiday dinner table. This fear is lost on inbound marketers, who tend to be innately social. This mindset is absurd to the digitally walled-off.

Marketing 87

Marketing Resources Technology Internal 87

Waxing UnLyrical

FEBRUARY 15, 2013

Ideally, as a customer, I would love to engage with the brand through social media. H owever, recent stats show big brands do not bother to engage with their customers on social media. 67% of Indians who are on the web use online reviews to help them make purchases.

Twitter 94

Twitter Facebook Social Media LinkedIn 94

Prohibition

AUGUST 26, 2019

Keeping customers from getting tangled in a web of Sellotape, we came together to create a series of videos for wrapping tasty sweets and foodie gifts throughout the festive season, teaming up with present wrapping expert Jane Means for her useful and fun tips.

Case Study 48

Case Study Video Study Film 48

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. C3 (Content) Weidert Group Case Study: Fisher Tank Company.

Case Study 40

Case Study Study Training Small Business 40

Waxing UnLyrical

FEBRUARY 9, 2015

What impresses me about Adam is not just his kindness and work ethic, but how committed he is to sterling customer service. That has a huge impact on PR, so if you don’t already know him, check out his blog and podcast at Customers That Stick. Based in the Washington, D.C., Wouldn''t you like to be in her kitchen?

Social Media 40

Social Media Media Community Web 40

Sword and the Script

JULY 2, 2019

The company rolled out three new chat channels to provided 24/7 support to customers. Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me.

Trends 60

Trends Media Report Technology 60

David PR Group

JANUARY 4, 2016

One thing that I often hear from executives is that they want to improve their corporate communications, marketing and public relations, but they don’t know where to start. Is this the time to pound away on better customer service? Track web traffic from e-blasts, blog posts and social media mentions. How do you do it?

Strategy 40

Strategy Communications Real Estate Insurance 40

MaccaPR

OCTOBER 14, 2015

A public and personalized message is, quite frankly, unheard of from an executive like Jones, especially with a corporation as large as Target. However, at the time, a corporate message would not have had the same effect. First and foremost, follow the ‘ write-for-web ’ guidelines as you would for a traditional blog post.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Waxing UnLyrical

MAY 8, 2015

They also have really good customer service. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. I’ve started using Rebtel recently for VoIP-based phone calls, and it’s terrific! If you check them out, tell ’em I sent you.

Skype 40

Skype Customer Service Travel Leadership 40

Shift Communications

SEPTEMBER 26, 2014

Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility. Happy customers and word of mouth referrals lead to an increase in sales, which are worth more in the long run than advertising.

Reputation 137

Reputation Brand Branding Customer Service 137

Waxing UnLyrical

SEPTEMBER 28, 2010

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. To pick up where I left off I was all set to do a humdinger of a post about how terrible Pepco was, particularly in its use of social media.

Social Media 61

Social Media Media Crisis Energy 61

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Experiential marketing targeting a diverse customer base has become hugely appropriate and meaningful.

Marketing 187

Marketing Content Marketing Data Social Media 187

Prohibition

AUGUST 4, 2021

The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops. If you are currently running your own business, not having an online presence will only hurt when it comes to getting new customers. Effective Returns. Social media has changed the way we experience fear.

Reputation 62

Reputation Company Engineering Banking 62

Sword and the Script

MARCH 15, 2022

The company does not field its own web crawler, so it gets all its content through partnerships. They are working through some of the paywall challenges – hoping to balance customer needs and cost. In doing customer UX research, Truescope found a lot of corporate communications people gravitate toward an “inbox.”.

Tools 157

Tools Media Software Analysis 157

Sword and the Script

OCTOBER 27, 2020

That’s a message I heard over and over again on a call earlier this month with CEO Gregory Galant and Vanessa Hannay who leads customer success for the company. The pair provided an overview of the company and a web demonstration of the product which is the basis for this PR tech briefing. Click any image for higher resolution.

Pitching 85

Pitching Media System Tools 85

PRSay

JUNE 26, 2016

Of course, using social media data along with web analytics, customer service, and sales and marketing data helps to paint a much clearer picture of your customers and how they feel about your business.

Social Media 113

Social Media Media Infographics Community 113

Sword and the Script

JANUARY 12, 2016

Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility.

Survey 60

Survey Corporate Social Media Media 60

Sword and the Script

JANUARY 16, 2024

Propel does not have its own bot crawling and indexing the web. Pricing and customers The company says it has 500 customers and does well with PR agencies, mid-market corporations and small- and medium-sized businesses (SMBs). The customer service is above and beyond as well.” They’ve got 4.5

Software 136

Software Pitching System Analytics 136

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. Much corporate marketing and public relations remains focused on the organisation rather than the intended public. The global population of the world is 7.7 billion people. billion are connected by mobile phone.

Publicity 79

Publicity Community Pinterest Reputation 79

Stephen Waddington

JULY 10, 2017

The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications. Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales. I credit Simon Sinek and his Start With Why franchise. It often does more harm than good.

Telecommunications 112

Telecommunications Handbook Transportation Community 112