OnePitch

OCTOBER 20, 2022

She has experience in corporate reputation management and crafting earned media stories. Many days involve at least one brainstorm (organized by our talented creative and client account teams), and planning media strategy around an upcoming new program or creative concept for our clients. Highlight a unique resource.

Media 96

Media Sports Agriculture Pitching 96

Sword and the Script

DECEMBER 4, 2018

e) Championing a customer-centric corporate culture. Buyers use multiple resources when researching products because none are perfectly adequate or trustworthy,” according to a study, which put the average number of resources reviewed at five. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony.

Survey 104

Survey Marketing B2B Content Marketing 104

Landis PR

OCTOBER 25, 2021

Here are my top 10 tips for moving into the next phase of healthcare communications in 2021: Resource up. . Resources need to be fluid and flexible. Create a resource for up-to-date information that’s user-friendly and dated. Embrace storytelling. Encourage others to think creatively. Beta test an app. Measure.

Healthcare 98

Healthcare Communications Measurement Resources 98

Solo PR Pro

DECEMBER 27, 2022

He plans to pursue the fellowship from PRSA in 2023 while continuing to be a trusted resource to clients and contacts. Michael Ares' (MDA Corporate Marketing, LLC) accomplishment that has been most satisfying for him this year has nothing to do with either landing or keeping an important client, as critical as those objectives are.

Print 58

Print Financial Journalism Healthcare 58

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. We’d devote some extra time and resources, and see where it went. Career paths will evolve. More on What It Takes to Build Ideas….

Case Study 42

Case Study Storytelling Study Engineering 42

Waxing UnLyrical

AUGUST 11, 2014

Kirk Hazlett relays the secret to encouraging creativity with honest and open feedback rather than negativity. 3 TED Talks That Uncover the Secrets of Storytelling. Why:Storytelling is vital to the success of your brand because of its connection-building power. Your Career and You: Say No to Negativity.

Storytelling 87

Storytelling Privacy Resources Web 87

Ishmael's Corner

MARCH 22, 2015

I’ve highlighted this point because some folks have questioned the value of corporate blogging. For those in communications or marketing who prefer a magic wand, you’re right to take a pass on corporate blogging. Uncategorized award winning PR blog Bulldog Digital Awards visual storytelling' But it does require work and time.

Storytelling 60

Storytelling Blogging SEO Corporate 60

PRSay

SEPTEMBER 19, 2017

All the while, the PR pro remains out of sight from the public view, instead acting as the connective tissue between the organization and the storytellers. This will inevitably change over time as corporations continue to focus on measuring everything, because you truly can’t manage what you can’t measure (as the adage goes).

Measurement 136

Measurement Data Analytics Conference 136

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Guest Post by Scott Kaminski.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

JANUARY 14, 2020

She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. This includes running a team of seven PR, email, website, social media, multimedia and creative experts.

Marketing 79

Marketing Data Wireless Industry 79

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. Jennifer Lawhead is the Corporate Communication Manager at TTI Success Insights. Image: Got Credit , Claudia Zimmer ( Creative Commons ). Instead, play an active role in getting the most out of the coverage. Share on social media.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

PR 20/20

JUNE 25, 2019

With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. Video and creative media. Storytelling with the Cognitive Content Hub™. Change management.

Marketing 52

Marketing Storytelling Technology Community 52

Communications Conversations

JUNE 28, 2018

I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications. I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR. They also helped me think differently and creatively. It feels great.

Sports 113

Sports Travel Television Agency 113

Stephen Waddington

OCTOBER 3, 2019

Midsize firms with offices in strategic locations have scaled to offer integrated resources. Purpose may be the latest incarnation of corporate responsibility but it’s here to stay. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team.

Interviews 115

Interviews Agency Industry Measurement 115

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. A managing editor working on behalf of Asda’s corporate communications team decides which stories to develop for social media and traditional media.

Storytelling 60

Storytelling Local Community Case Study 60

Doctor Spin

MAY 30, 2023

Learnings from the “Prince of Humbugs” PR Resource: The Conversion Theory PR Resource: The Amplification Hypothesis “There’s No Such Thing as Bad Publicity” “The Greatest Show on Earth” Phineas Taylor Barnum: “There’s No Such Thing as Bad Publicity” Phineas Taylor (P.T.) Barnum had a knack for creating buzz. Risk management.

Publicity 52

Publicity eBook Ethics Resources 52

Sword and the Script

AUGUST 20, 2019

Today, she’s the vice president of Communications for the Society of Human Resource Management (SHRM). There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”. 1) You spent a long time in an agency before going in-house.

Employee 88

Employee Internal International Training 88

Stephen Waddington

OCTOBER 3, 2019

Midsize firms with offices in strategic locations have scaled to offer integrated resources. Purpose may be the latest incarnation of corporate responsibility but it’s here to stay. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team.

Interviews 60

Interviews Agency Industry Measurement 60

PR 20/20

SEPTEMBER 14, 2018

She called us out for operating like efficient, fine-tuned machines losing the creative ability to think beyond. Permission to imagine, permission to explore and lean into our creative and our curiosity, and permission to act. Edison was as much a storyteller, marketer and mission captain as he was an inventor.".

Enterprise 46

Enterprise Agency Creativity Print 46

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. 1) Storytelling, analytics and thought leadership are the top PR tactics and trends. content marketing (64%).

Survey 98

Survey Media Relations Corporate Communications 98

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. Return of increased PR budgets.”

Writing 192

Writing Communications Marketing B2B 192

Waxing UnLyrical

OCTOBER 28, 2015

Storytelling is a hot topic in the communications industry these days. They humanize giant corporations and make brands relatable to customers. But while stories can work magic for corporate communicators, writing a good story isn’t easy. Pixar’s storytelling rules. Guest Post by Kristin Piombino. Give them a try.

Storytelling 40

Storytelling Resources Writing Corporate 40

Onclusive

MARCH 17, 2021

Many in the industry agree and acknowledge that PR/Communications as an organization is way behind in adopting data-driven ways compared to their colleagues in marketing, finance, customer service or human resources as an example. Why this roadblock shows up?

Data 195

Data Communications Reputation Data-Driven PR 195

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. She manages a staff of 13 individuals and provides the final approval for all creative content.

Sports 0

Sports Leadership Internal International 0

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The 2018 JOTW Communications Survey from Frank Strong.

Survey 71

Survey Trends Communications Storytelling 71

Contently - Strategy

OCTOBER 15, 2020

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. It’s intended to be a resource for everything from high-level insights to deck-ready stats to useful tools,” said Alli Mooney, the site’s former editor-in-chief, who now runs brand content at Waze. Here are the five biggest trends you need to know.

B2B 130

B2B Trends Video Course 130

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. Now, more than ever, it’s important to find the support, company and resources that will enable a rewarding career. Good competition helps keep you flexible, nimble and creative. In most, if not all, industries there is good and bad competition.

Sports 245

Sports Agency Industry Creativity 245

Critical Mention

OCTOBER 24, 2019

Luckily, the internet provides many educational resources to them in the loop. Consider using these excellent resources: 4 tips for finding fantastic free photos. Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Contently - Strategy

OCTOBER 15, 2021

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. It’s intended to be a resource for everything from high-level insights to deck-ready stats to useful tools,” said Alli Mooney, the site’s former editor-in-chief, who now runs brand content at Waze. Here are the five biggest trends you need to know. [If

B2B 57

B2B Content Marketing Trends Marketing 57

Communications Conversations

AUGUST 31, 2018

You have the luxury of being more creative because you have more time. Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. But now I can marinate a little bit in the project, breath and test my creativity a bit more. Newsroom resources are being slashed.

Media 112

Media Journalism Report Video 112

Cision

JULY 30, 2015

Be a Resource After the Interview. Jennifer Lawhead is the Corporate Communication Manager at TTI Success Insights. With a dual background in journalism and marketing, Jennifer has a penchant for storytelling, especially about the PR industry, career growth, continuous learning and being a woman in business.

Interviews 120

Interviews How To Media Infographics 120

Stephen Waddington

MAY 31, 2018

Her career spans agencies and corporate organisations in London, New York and her native Newcastle. I’ve found resources such as stakeholder mapping and campaign planning tools incredibly useful. Storytelling, and a strong backstory helps engage music fans. She headed back to the North East ten years ago.

Local 60

Local Agency Corporate Internal 60

NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

Trends 78

Trends Brand Branding Reddit 78

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. Now, more than ever, it’s important to find the support, company and resources that will enable a rewarding career. Good competition helps keep you flexible, nimble and creative. In most, if not all, industries there is good and bad competition.

Sports 81

Sports Agency Industry Creativity 81

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news. Telemedicine + Healthtech Companies Are Leading the Field.

Healthcare 93

Healthcare Content Marketing Industry Trends 93