Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. The best PR campaigns for International Women’s Day 2015. ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. The best PR campaigns for International Women’s Day 2015. ” 3.

Internal 40

Internal International Case Study Banking 40

Sword and the Script

MAY 2, 2017

Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. 3) You’ve spent a lot of time in telecom with Alcatel-Lucent and later Nokia, what is one corporate communication challenge that’s unique to that space, and how did you overcome it? Georgetown: What is IMC?

Corporate 61

Corporate Communications LinkedIn Agency 61

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Internal comms takes center comms stage in hybrid work. There is a new corporate scenario that directly impacts all audiences and communication channels. Prediction, hope and a billion-dollar idea.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? Blogs, including independent and corporate blogs, can be credible. Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML]. Web traffic originating from media coverage outperforms other sources.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

JUNE 25, 2019

Another pitfall for small businesses to avoid is inconsistency with how they go to market, which generates confusion not only internally but also externally with buyers and partners. There has also been a massive change in the influence of web-based outlets. 3) You’ve worked both on the agency and the client side in PR.

Brand 105

Brand Branding Reputation Corporate 105

Sword and the Script

DECEMBER 15, 2020

Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. Rethinking internal and external comms. Creative employee communications. Teams can be assembled based on their skills and expertise, not necessarily their locations.”.

Marketing 167

Marketing Employee Content Marketing Training 167

Stephen Waddington

JULY 10, 2017

Lego’s purpose is to inspire and develop children to think creatively and release their potential. The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications. Typically engagement around user-generated content is seven times greater than that of corporate content.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. I had a chance to catch up with the product management team working on the Cision Impact product.

Publicity 89

Publicity Media Advertising Advertising 89

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. We desire to perform our work excellently with plenty of zest and zeal. We are, by calling, relationship builders.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Communications Conversations

MAY 11, 2017

We’ve all heard about the “storification” (yeah, I just made that word up) of the social web and how it represents the future of social. But, we haven’t seen too many good examples of companies using that “story” functionality creatively. These two are, in fact, Walmart spokespeople.

Social Media 68

Social Media Trends Radio Media 68

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. In public relations, we call this: Internal Communications (IC) ( blog posts ) Sometimes, things go wrong.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

AUGUST 25, 2015

The organization published a well-written press release that drew me in and pointed to one overarching conclusion: Most view their content marketing process as ad hoc, decentralized and driven by internal stakeholder interests. This is completely fixable with an audit, analysis and creative application.

Survey 60

Survey Content Marketing Report Corporate 60

Tribe Builder Media

JUNE 26, 2019

We are experts in online reputation management – we scour the web to locate bad press for your company and then help overshadow that mess with strategic PR campaigns specifically designed to repair or manage a brands digital reputation. One of our most recent clients was a salon which we helped with PR, marketing, and launch strategy.

Reputation 40

Reputation Media B2B Web 40

Tribe Builder Media

JUNE 26, 2019

We are experts in online reputation management- we scour the web to locate bad press for your company and then help overshadow that mess with strategic PR campaigns specifically designed to repair or manage a brands digital reputation. We created a go-to-market plan and educated internal staff on how to support the new marketing initiatives!

Reputation 40

Reputation Media B2B Web 40

MaccaPR

JANUARY 4, 2018

That was followed by snack giant Mondelez International and candy company Mars demanding up to 120-day terms. With that trusted access, our PR firm can deliver what every client really hires a PR agency for – strategic, thoughtful and creative big ideas that will advance the company’s interests going forward.

Agency 0

Agency Advertising Advertising Leadership 0

Stephen Waddington

JULY 17, 2018

It’s a means of news to story gathering from around a national or international organisation and making decisions about which stories to develop as part of a PR campaign. The web environment displays content in a card formal. The web environment displays content in a card formal.

Storytelling 60

Storytelling Local Community Case Study 60

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! I looked high and low on the company’s web site and could only locate the company’s main office number. These are some simple tips that can help companies not only utilize the web effectively, but also help garner some easy publicity. Corporate Contact Information. Use Your Imagination.

Web 40

Web Pitching Local Report 40

Sword and the Script

JULY 2, 2019

Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. c) 3 in 4 companies will expand creative teams in 2nd half of 2019 via Bulldog Reporter and Agility PR Solutions. “…new new research from staffing firm The Creative Group shows.

Trends 60

Trends Media Report Technology 60

Prohibition

JANUARY 14, 2022

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Will you hold an external or internal press conference? How will they deal with the media?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Communications Conversations

DECEMBER 19, 2017

I thought I’d start by taking ideas directly from the #HeForShe web site, as they have a list of potential topics and conversation starters. All too often in the agency world, operations leaders are seen as an impediment to creativity and innovation. Merry Morud, associate creative director, Aimclear. So, here goes!

Agency 68

Agency Creativity Leadership Industry 68

Waxing UnLyrical

MAY 1, 2013

She is talented, creative, thoughtful, and honest. An unanticipated outcome of this call was that my friend – who is an exceptionally talented web designer and digital communicator – started helping me with a few tweaks to my site and blog. And Happy International Workers’ Day. So get out there and work it.

Internal 94

Internal International Course Energy 94

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. It’s this creative and editorial understanding that is at the heart of the public relations process.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Landing Page - Maximize the web visibility of your content with a dedicated landing page. Resources Library - Amp up your web devotion to content marketing. You're done!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. They offer similar services, tout impressive client lists, and flaunt industry awards lauding their creativity.

Agency 40

Agency Marketing Financial System 40

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. The idea is to get them to share more than just links, and to start real engaging conversations with each other.”

Case Study 40

Case Study Study Training Small Business 40

Shift Communications

AUGUST 3, 2016

Before you put a single word on paper you should have a conversation with your client (or if internal your boss). Don’t Bury Creativity with Tactics. You’ll be expected to come up with that news release pipeline, the tradeshow cadence, the list of corporate and product awards and the now dwindling list of existing editorial calendars.

B2B 60

B2B Interviews Strategy Product Launch 60

Waxing UnLyrical

MARCH 25, 2016

They seemed to exist in an alternate reality populated by creative types tattooed all over, who imbibed copious quantities of Scotch as their screens radiated magic and mystery. Kari Sharp , my web mistress extraordinaire. I didn’t know very much about Macs then. Scratch that – I didn’t know anything about Macs then!

Training 40

Training Banking Software Web 40

Where the Fishermen Ain't

OCTOBER 27, 2015

Of course, a lot of innovation on the social web has happened since, to say nothing of the new and different ways companies continue to adapt, leverage, and at times struggle with it. So, why do I feel compelled to do explore blockchain applications for corporate communications now ? Corporate labs trying to make sense of it all? (If

Web 20

Web Government Technology Corporate 20

Where the Fishermen Ain't

OCTOBER 27, 2015

Of course, a lot of innovation on the social web has happened since, to say nothing of the new and different ways companies continue to adapt, leverage, and at times struggle with it. So, why do I feel compelled to do explore blockchain applications for corporate communications now ? Corporate labs trying to make sense of it all? (If

Web 20

Web Government Technology Corporate 20

Waxing UnLyrical

APRIL 4, 2016

” Darren Rowse explains why readers are more likely to “stay when you address their internal needs.” Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Banking 40

Banking Social Media Storytelling Training 40

PR Conversations

FEBRUARY 5, 2015

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. Alexandra Figueroa is chief of the web and social media branch of the US Census Bureau.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. Alexandra Figueroa is chief of the web and social media branch of the US Census Bureau.

Communications 40

Communications Conference Government Policies 40

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. Stuart is an international PR adviser, speaker, trainer, and blogger. Andy is the strategic director and co-founder of Orbit Media , an award-winning, 38-person web design firm in Chicago.

Communications 81

Communications How To Blogging Content Marketing 81

Beyond PR

JUNE 5, 2018

These posts can also help to build positive branding and increase web traffic, causing firms that actively integrate employee advocacy programs to grow faster than those that do not. Rohan Ayyar spearheads creative content campaigns for tech, retail and service-based startups at E2M , a full service digital marketing agency.

Media 40

Media Employee Pitching Data 40