The Proactive Report

DECEMBER 2, 2022

It’s no longer in vogue to grab stock images off the web and use it to accompany your content. Look at what happened with the Corporate Memphis design trend a few years ago. Nearly half of Gen Z is using TikTok and Instagram for search instead of Google, according to Google’s own internal data. Original Imagery.

Trends 147

Trends Instagram Creativity Small Business 147

Melissa Agnes

SEPTEMBER 7, 2014

Within this unit, they’re in the process of developing a customer service strategy for the Toronto Police Service, with a heavy focus on internal customer service to start. Their thinking is that if they improve customer service internally, it will have a positive effect on their external customer service. It''s a great listen.

Customer Service 227

Customer Service Crisis Crisis Communications Internal 227

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. They also valued posts written by independent bloggers, rating them more credible than corporate blog content. We’ve embraced the PESO model of content. We’re counselors to our clients. We help build and manage reputations.

SEO 227

SEO Agency Reputation Policies 227

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. The best PR campaigns for International Women’s Day 2015. ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. The best PR campaigns for International Women’s Day 2015. ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

JULY 13, 2015

It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The new ‘ABCs’ of Internal Communication: 3 steps to becoming a business communicator.

Internal 40

Internal International Communications Employee 40

The Proactive Report

FEBRUARY 24, 2017

It’s become an International dial tone, like the internet itself, like your phone service or your AM, FM, and Ham Radio spectrum. Twitter is an essential commodity that benefits the State Department, Open Source Intelligence (NSA, NRO, CIA, FBI), and Corporate Intelligence (NASDAQ, DOW, etc). It could just mean corporate raiding.

Twitter 235

Twitter Customer Service Web Facebook 235

Sword and the Script

OCTOBER 25, 2022

considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. More internal comms. political, socio-economic, etc.)

Communications 119

Communications Crisis Internal International 119

PRSay

JUNE 28, 2021

The truth is that I had been thinking of leaving the corporate world and starting my own firm long before the pandemic hit. Most important, I can work from anywhere in the world, choose clients that fit my interests and avoid internal corporate politics. Was I too optimistic, or a little bit crazy, after all?

LinkedIn 135

LinkedIn Crisis Agency Crisis Communications 135

Melissa Agnes

SEPTEMBER 4, 2020

It has a long, positive track record of serving brands —both personal and professional—in their times of need, offering services that range from: Corporate cybersecurity Defensive reputation management Online privacy protection Online reputation management solutions Online review generation. Reviewing and enhancing your web presence.

Brand 234

Brand Branding Reputation Crisis 234

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. What do you hope to learn at the PRSA 2015 International Conference? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Conference 40

Conference Internal International Leadership 40

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. A mix of internal and external resources. It’s hard to predict.”

Survey 127

Survey Communications Measurement Internal 127

Business Wire

JANUARY 19, 2017

Business Wire has spent over 50 years building symbiotic relationships with media, investors and consumers by regularly delivering factually reliable and timely corporate news content. Business Wire has partnerships with 60 national and international news agencies facilitating reach to more than 89,000 media outlets in 162 countries.

Financial 164

Financial Video Consumer Data 164

ImPRessions - Crenshaw Communications

JULY 6, 2016

Any PR pro who lacks basic SEO and web analytics knowledge should seek additional training, even if it’s basic free background like Moz’s analytics tutorial. B2B executives in professional or technology services have long distinguished themselves by linking their corporate brand to a compelling idea or point of view.

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. Even so, it speaks volumes that the company has closed on 16 other corporate transactions in recent history before it got around to thinking about AI.

Company 146

Company Tools Technology Software 146

Presspage

MAY 31, 2023

By understanding their needs and emotions, corporate comms teams can create narratives that evoke empathy, inspire action, and establish a deep connection with the audience. Crafting impactful messages is another key aspect of brand narrative control. Strategic management of content distribution and publication is also crucial.

Brand 78

Brand Branding Storytelling Software 78

PR Conversations

OCTOBER 27, 2023

I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. Page conference three weeks ago, a panel on the new media suggested that Google should be the home page for an organization rather than its own web page.

Reputation 52

Reputation Social Media Internal International 52

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. I had a chance to catch up with the product management team working on the Cision Impact product.

Publicity 88

Publicity Media Advertising Advertising 88

Beyond PR

FEBRUARY 1, 2018

An internal list of executives, board of directors, and/or employees. That used to mean an entirely separate task for each audience — submitting the copy to their wire service, web developers, social media manager, internal communications manager, and PR agency rep. Corporate Communications Manager.

Corporate 69

Corporate Internal International Engineering 69

Stephen Waddington

MARCH 31, 2019

Campaign landing page and web newsroom tools Access to the corporate website is a battleground in large enterprise organisations. Qriously has previously targeted an international market for focus groups and surveys. Instead of breaking down barriers it is just as likely to create silos.

Survey 68

Survey Enterprise SEO Web 68

Solo PR Pro

MAY 8, 2018

Corporate communications. Internal communications. Web design and management. Some have local practices and others are international. We have changed too, expanding from a blog to a popular twitter chat to an international membership organization. Community relations. Direct advertising. Event planning. Journalism.

Public Affairs 40

Public Affairs Internal International Community 40

ReimaginePR

AUGUST 15, 2016

This includes logo, web design, color schemes, tone and voice. People don’t trust soul-less corporations. Do an internal launch. Just like you did with your internal launch, make it a festive event that celebrates this new phase of the company. Develop a strong brand identity. People trust other people.

Employee 120

Employee Social Media Education Brand 120

Stephen Waddington

SEPTEMBER 20, 2018

Anne Gregory, Professor of Corporate Communication at the University of Huddersfield, is leading the project. The panel has created a crowdsourced database of automation and AI tools used in PR with an app and web site in development.

Ethics 60

Ethics Technology Analysis Tools 60

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). Second to that are the infrastructure investments of owned media for channels like email, mobile and web, as evidenced by the success of marketing clouds from Adobe, Oracle and Salesforce.com.

Software 0

Software Media Leadership Journalism 0

Sword and the Script

OCTOBER 5, 2021

First, the company built its own newscrawler to index and filter web content for media monitoring, whereas many media monitoring solutions rely on third-party partnerships. In my view, SocialChorus is really the only tech player in internal comms – and the company has been doing interesting things. Is this a rebrand?

Software 151

Software Tools Print Technology 151

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. The web has overhauled organisational communication and marketing.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

JUNE 15, 2011

If you are an outside sales rep or represent a company to clients, keeping yourself looking clean to represent a corporate image is something that most employers value. Marc Jacobs recently had a potential Twitter disaster when one of their interns went on a tirade, calling CEO Robert Duffy a “tyrant,” explaining, “My last day is tomorrow.

Brand 78

Brand Branding Customer Service Twitter 78

Communications Conversations

MAY 11, 2017

We’ve all heard about the “storification” (yeah, I just made that word up) of the social web and how it represents the future of social. Instead of trying to go out and HIRE social spokespeople (these two were really hired as radio DJs, but for this example, they’re also social spokespeople), they looked internally.

Social Media 68

Social Media Trends Radio Media 68

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. In public relations, we call this: Internal Communications (IC) ( blog posts ) Sometimes, things go wrong.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Communications Conversations

FEBRUARY 22, 2017

Helping manage corporate LinkedIn pages. This means browsing the web, finding interesting articles to share, writing up the posts and sending to said executive. Nothing is more maddening the making a post on behalf of a client (internal or external) and then finding out the client wants to change something in the post.

LinkedIn 60

LinkedIn Web Analytics Employee 60

Wadds Inc.

JANUARY 16, 2023

They maintain productive relations with colleagues and peers near and far through frequent in-person and virtual communications, including video, web and audio conferencing and social media platforms. With that said, how do we start that conversation, you ask. You begin with simple conversations.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Prakkypedia

FEBRUARY 28, 2015

And if you’re in corporate communications and your role includes writing the annual report, newsletter articles, web articles, media releases and more, then a style guide is a very useful tool indeed. And boy, is it handy for your communications team – internal or external agency. An editorial style guide is a rare beast.

Writing 60

Writing Guidelines Corporate Web 60

Sword and the Script

AUGUST 25, 2015

The organization published a well-written press release that drew me in and pointed to one overarching conclusion: Most view their content marketing process as ad hoc, decentralized and driven by internal stakeholder interests. Transforming a slick brochure into a PDF to host on the corporate website is not content marketing.

Survey 60

Survey Content Marketing Report Corporate 60

wiredPRworks

SEPTEMBER 21, 2017

During the digital marketing transformation webinar web class, you’ll learn: Content Marketing: A new platform for creating qualified leads in your niche market that no one else is using. Corporations and conferences engage Barbara to present enlightening, energetic and effective programs. at Social Media Week Berlin.

Insurance 40

Insurance Insurance Marketing Conference 40

PR 20/20

AUGUST 22, 2017

While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. Inbound marketing requires a level of openness and transparency previously unheard of in the corporate world. It Risks Rejection.

Marketing 87

Marketing Resources Technology Internal 87

The Awards Blog

SEPTEMBER 9, 2019

Many corporations view applying for industry awards as a bit too self-promotional, a waste of critical advertising budget, and far too time-consuming. But with focus and attention, and an eye for the right amount of budget, an awards program can offer benefits both internally and externally for an organization.

Case Study 66

Case Study Conference Advertising Advertising 66