Burrelles Fresh Ideas

JANUARY 2, 2024

The Evolution of SEO: From Keywords to Intent The landscape of search engine optimization (SEO) is continually morphing, reshaping how we interact with the digital world. With the rise of smart speakers and voice-activated devices, SEO is adapting to more conversational, long-tail queries. The importance of page experience in SEO.

SEO 84

SEO Mobile Engineering Ethics 84

NewsWhip

JUNE 9, 2023

With the help of AI, marketers can optimize the success of their campaigns throughout the entire customer journey and move beyond traditional approaches. Marketers can use predictions to develop more valuable and timely content that resonates better with target audiences, resulting in higher engagement and click-through rates.

Content Marketing 112

Content Marketing Marketing Analytics Retail 112

Onclusive

DECEMBER 6, 2021

The G2 Crowd Report for User Satisfaction Ratings is one of the most trusted voices in the industry. Or, join conversations that our audiences are having today. This week, we are focusing on comparing comprehensive media monitoring and social listening capabilities for these providers. Don’t miss out on social listening.

Media 370

Media Comparison Software Enterprise 370

5W PR

SEPTEMBER 13, 2023

Through integrated reporting and analytics, brands gain valuable insights to optimize strategies and achieve better results. This approach aims to provide consistent messaging, optimize resource allocation, and enhance customer experiences across the entire consumer journey.

Brand 78

Brand Branding Media Resources 78

Onclusive

MAY 4, 2020

We see certain terms enter the media and quickly dominate the conversation. If you can insert your brand into those conversations early enough, you can create incredible earned media exposure as the volume of those stories grows. Then they just as suddenly fade away, only to be replaced by the sound bite du jour.

Crisis 464

Crisis Publicity Exercises Trends 464

Axia PR

AUGUST 23, 2021

Improve your website rankings by avoiding search engine optimization mistakes. A sound approach to search engine optimization (SEO) marketing is critical to your marketing strategy. It can land you strong rankings, relevant search traffic, and improved conversion rates.

SEO 118

SEO Engineering Strategy Marketing 118

Agility PR Solutions

FEBRUARY 27, 2022

The key to success for digital stores is conversions. By 2025, consumers are going to be spending over $7 trillion in e-commerce retail, which means companies in the industry should be optimizing their conversion rates so they can attract as […].

Retail 78

Retail Consumer Industry Company 78

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

With millions of websites and blogs competing for visibility on search engine result pages (SERPs), content writers need to master the art of optimizing content for both human readers and search engine algorithms. Conduct keyword research Keyword research is the foundation of effective content optimization for search engines.

Engineering 99

Engineering Writing Mobile SEO 99

5W PR

NOVEMBER 9, 2023

Currency conversion in TV advertising Currency conversion in TV advertising emerged as a significant trend discussed at AdWeek 2023. The shift from traditional GRPs (Gross Rating Points) to cross-platform metrics is a complex and ongoing process.

Trends 78

Trends Retail Advertising Advertising 78

PR 20/20

JANUARY 23, 2023

And a well-optimized, easy-to-navigate website is more important than ever because the buyer’s journey has gone digital. Ideally, you’re updating it often with fresh content, including optimized blog posts, company or product announcements, case studies, modernized images, calls to action ( CTAs ), and more. It’s true.

Mobile 72

Mobile Case Study Google SEO 72

Agility PR Solutions

APRIL 5, 2021

Your digital marketing strategy plays a pivotal role in your conversion rate. To optimize sales, you need to include both content and social media marketing.

Content Marketing 85

Content Marketing Social Media Strategy Marketing 85

5W PR

SEPTEMBER 28, 2023

Media planning and buying are crucial processes for businesses to optimize their marketing efforts , reach their target audience, and achieve communication goals. Media buyers work closely with publishers, broadcasters, and advertising networks to secure optimal placements for the advertisements. What is media planning?

Media 78

Media Advertising Advertising Analysis 78

PR 20/20

APRIL 29, 2023

This is traffic that is coming from a search engine results page (SERP) and is a good indication of how optimized your content is. This is also a good indicator of optimization and can also help you drill down into supplemental metrics like next page path or exit rate. This can include likes, shares, comments, and clicks.

Tools 70

Tools Measurement Strategy Analytics 70

5W PR

JUNE 13, 2023

It also allows them to optimize ingredient combinations and create products that better align with customer demands. Social Listening and Sentiment Analysis AI-powered tools can help beauty brands monitor social media conversations and sentiment analysis. AI-driven supply chain optimization leads to cost savings.

Analysis 88

Analysis Customer Service Data Trends 88

Remote PR Jobs

SEPTEMBER 25, 2023

For example, when looking at the performance of our sponsored posts, we found that the offers that linked straight to a landing page converted at a 500% higher visitors-to-leads conversion rate than sponsored posts that link to blog content.

Media 100

Media Pinterest LinkedIn Case Study 100

PR 20/20

JUNE 27, 2023

Ensuring your communications resonate with the right audience at the right time will help result in higher conversion rates and enhance member loyalty. You can analyze data such as website visits, form submissions, email interactions, and conversion rates to understand your audience's behavior and preferences.

Tools 71

Tools Analytics Report Google 71

Axia PR

JANUARY 5, 2022

The most effective method to drive good quality traffic and improve your search engine optimization (SEO) is to create compelling landing pages that grab your user’s attention. This is also an opportunity to create conversions and build a loyal customer base. This is an excellent pay-per-click (PPC) strategy.

SEO 62

SEO Engineering Strategy Brand 62

Cision

SEPTEMBER 12, 2017

Marketers in both large and small companies rate earned media as more effective or as effective as paid media. Marketers who work in technology, biotech/pharma and financial services also rate earned media has highly effective. Encourage customer ratings on review sites. Is Earned Media Effective? In short, yes!

Measurement 223

Measurement Media Financial Technology 223

Konnect Agency

JUNE 8, 2022

A Strong Tracking Setup is Key to Understanding Users and Maximizing Conversion. This list of tactics is endless, with search and social advertising, email and SMS marketing, organic social posting, search engine optimization. Optimize Conversion. Load Time and Bounce Rate.

Analytics 52

Analytics Google Measurement Advertising 52

Cision

OCTOBER 23, 2017

When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. The original website, short on intelligent design and conversion points, was bringing in a 0.20 percent in three months. percent in about two months.

Creativity 149

Creativity Marketing Media Analytics 149

Cision

AUGUST 9, 2017

Now, technology is making it possible to optimize earned media programs, just as it revolutionized owned and paid media before it. Despite a wealth of evidence showing that earned media delivers higher conversion rates than paid and owned media, it still receives just a. The PR Industry can Finally Realize its Full Potential.

Communications 185

Communications How To Media Measurement 185

5W PR

JUNE 8, 2020

Check the brand’s churn rate with the industry average or that of competitors. Review the SEO strategy to ensure that content optimization and link building are prominent. Interest in conversational landing pages, be they with bots or in person, appears to be growing in consumer importance and expectations. What to Add.

SEO 88

SEO Consumer Education Course 88

Onclusive

DECEMBER 10, 2020

Generally speaking, these organizations use the data provided by their media measurement software to develop more effective communications strategies, focus on the right stories, authors and media outlets, and optimize their messaging. Our head of marketing asked us to package PR data on a quarterly basis for all regional executives.

Media 195

Media Software Analytics Measurement 195

5W PR

OCTOBER 1, 2020

There are different benchmarks for every channel, as well as for advertising, search engine optimization (SEO), and email. The main benchmarks for email marketing are the average open rate, the average click-through rate, the average unsubscribe rate, the average click-to-open rate, and the average bounce rate.

Advertising 88

Advertising Advertising Measurement Facebook 88

Onclusive

SEPTEMBER 13, 2023

On top of that, they rated respect and understanding of what they want and need as the most important characteristic of a PR pro that they appreciate the most. On top of that, a team that works together can pool their insights, for refined messaging and an overall optimized approach. 4.Offer

How To 195

How To Resources Pitching Tools 195

Sword and the Script

NOVEMBER 8, 2022

I had a good conversation with Signal AI David Benigson in September 2022. The “index tracks the weekly frequency and reach of mentions on unreliable news and information sites, using Pulsar’s Visibility scores and NewsGuard’s Reliability Ratings.”. Optimize delivery of employee campaigns. Muck Rack case study ).

Corporate 78

Corporate Reputation Case Study Employee 78

Critical Mention

MARCH 15, 2019

With so much of the population spending so much time on mobile devices these days, optimizing marketing efforts for mobile is crucial for businesses. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. Keep your links mobile-friendly. Analyze your results.

Mobile 109

Mobile Social Media Marketing Media 109

The Hoyt Organization

FEBRUARY 12, 2024

These include engagement rates, website traffic referrals, and conversion rates. Leverage SEO To effectively leverage SEO on LinkedIn, optimize your profile and content using relevant keywords. Also, establish relevant Key Performance Indicators (KPIs) to track your progress.

LinkedIn 56

LinkedIn Publicity SEO Storytelling 56

Cision

NOVEMBER 22, 2017

Yet even among their thousand or fewer followers, micro-influencers can have an engagement rate of 8 percent or higher. But with tools like Upfluence that provide data on influencers’ locations, social network metrics, and engagement rates, executives can easily find accounts with fewer but more engaged followers.

How To 284

How To Instagram Mobile Video 284

The Proactive Report

APRIL 16, 2019

One of the best ways to do this is with a complete, verified, and optimized Google My Business listing. increase engagement and conversations. Once you register for Google My Business , customers can post their rating simply by googling your business and leaving a review. You can see age groups, gender, and location.

Local 133

Local Google Mobile Analytics 133

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates.

Google 259

Google Digital PR Mobile SEO 259

5W PR

APRIL 5, 2021

Despite the optimism, that’s just the start of any strategy in leveraging the popularity of social media for B2B firms. Short forms are tremendously convenient and valuable in increasing conversion rates. Both LinkedIn and Facebook can measure conversions but it’s up to marketers to finish the process. What’s trending?

B2B 88

B2B Social Media Media LinkedIn 88

5W PR

JANUARY 6, 2021

With an open rate of 98%, mobile marketing is busting out all over. Their beauty is that they can keep the conversation going if and when the customer is willing. For example, Braze’s research over the past two years shows that brands average 3 push notifications monthly and suggests an optimal frequency of 1 to 4 a month.

Mobile 88

Mobile Infographics Consumer Software 88

ReimaginePR

JULY 25, 2018

There’s no denying the power of SEO or search engine optimization. Bounce rate – The rate at which visitors navigate away from your site after viewing only one page. Conversion Rate – The achievement of a quantifiable goal on your Website. Unfamiliar? There’s an extensive science behind it.

SEO 211

SEO Tools Engineering Google 211

Contently - Strategy

FEBRUARY 23, 2023

For example, say traffic to one of your webinar landing pages is much higher than usual, dropping your conversion rate. Your conversion rate can be explained as a consequence of that negative press. Just like conversations in a call center, you can measure their sentiment using NLP technology.

How To 89

How To Measurement Survey Analysis 89

Critical Mention

MAY 17, 2019

In each stage of the marketing funnel, brand awareness and credibility remain a consistent part of your company’s reputation and ability to drive leads and conversions. Optimizing your website and ads for mobile is fundamental in attaining new customers. Off-page SEO is a crucial piece of your marketing puzzle.

B2B 113

B2B Marketing SEO Mobile 113

Konnect Agency

MAY 11, 2022

By working with a paid social agency and prioritizing paid social strategies, you will see a return on investment through conversion, targeted visibility, and brand loyalty. Creating A Smart Budget and Optimizing Spend with Help from A Paid Social Agency. Interested in partnering with a paid social agency?

Agency 59

Agency Mobile Consumer Creativity 59