wiredPRworks

APRIL 20, 2022

What We Talked About on Growing Social New. New additions to the new rules of marketing and PR. Future trends in marketing and PR. How real-time marketing and PR works. Storytelling success stories. The one marketing lesson you need to learn from the Grateful Dead [hint: it’s free].

Marketing 118

Marketing Social Media Trends Instagram 118

Polaris

DECEMBER 14, 2014

For help in deciding what books to put on my holiday list, I asked a dozen marketing pros to weigh in with their recommendations. My guidelines were as follows: I wanted a list of 3 books consisting of a favourite novel published this year, the best business book of all time and a favourite offline resource. Here’s what they told me.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Contently - Strategy

NOVEMBER 22, 2023

That said, how do you transcend from a messy spreadsheet or sticky notes on a bulletin board to a comprehensive content marketing engine? Ensure consistency: One of the biggest keys to content marketing success is a consistent posting schedule—it helps your audience stay engaged.

How To 52

How To Content Marketing Analysis eBook 52

Stephen Waddington

FEBRUARY 24, 2020

Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news. The challenge for a B2B organisation’s marketing team lies in matching the news and storytelling values of the organisation with its prospects and customers.

B2B 88

B2B Journalism Case Study Storytelling 88

PR 20/20

JANUARY 16, 2023

If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 13) Storytelling the hottest trend in PR in 2018. Talk to Us !

Survey 104

Survey Marketing B2B Content Marketing 104

Contently - Strategy

NOVEMBER 29, 2023

At the heart of this alignment lies a well-structured content framework grounded on solid topic pillars, which act as the foundation for content marketers to build compelling, relevant, and targeted content. They serve as the cornerstone of your content marketing strategy.

How To 52

How To SEO Content Marketing Engineering 52

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Social Media Today.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

APRIL 6, 2016

Several reports over the last three to five years validate that brands have a hard time creating relevant content, more specifically the “right content, at the right time, in the right channel and to the right customer.”. With so much content saturating the marketplace, how can brands stand out? Employee storytelling.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Cision

APRIL 28, 2016

Ray Hennessey, chief innovation officer at JConnelly, says to create good content you need to first understand what your audience needs and wants. In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Critical Mention

FEBRUARY 4, 2020

Their Insights section of their website is an excellent resource to learn about technology updates, latest trends, employee experiences and more. BIGfish is an award-winning team of talented storytellers, creatives and publicists that integrates traditional PR with digital media to best support its innovative clients.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Barokas

DECEMBER 5, 2019

Content marketing has taken on new life and meaning. Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. But media expectations and budget reality are no joke. Do you have a strong story and storytellers?

Strategy 78

Strategy Media Storytelling Pinterest 78

ReimaginePR

JUNE 13, 2016

You’ve done your market research, narrowed down the specs and features based on suggestions from your focus group, created a standout product, and pieced together a social media plan to help your product gain traction once it’s launched. When Marketing is Not Your Forte. Via social media. Click Here.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Experiential storytelling. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

Solo PR Pro

JANUARY 11, 2021

In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. We are the original content marketers – digital, print and visual. When people hear “PR”, most think of only media relations. PR is the storyteller of the organization.

Industry 79

Industry Print Ethics Internal 79

Marketwired

FEBRUARY 26, 2016

As evidence of the increasing importance of content marketing, according to the CMO Council , 90% of consumers find custom content useful, while 78% believe organizations providing content are interested in building good relationships with them. Basically, content marketing really needs influencer marketing to succeed.”.

Trends 105

Trends How To SEO Google 105

Cision

AUGUST 21, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. Cersei Lannister: Know Your Landscape.

Strategy 258

Strategy Trade Shows Case Study Course 258

Cision

FEBRUARY 3, 2017

It is no longer credible for a company to say one thing and perform another, when so many design, social media and digital marketing resources exist to optimize results. This millennial based phenomenon broadcasts live stream, breaking news content in a manner that is unfiltered, yet fact-checked.

SEO 120

SEO Creativity Mobile Journalism 120

Communications Conversations

APRIL 27, 2018

A few weeks ago, I noticed Alyssa Greve , director of content marketing at Cambria, touting a new Cambria blog on LinkedIn. Although corporate storytelling has been under fire a bit lately, I continue to be a strong supporter of such efforts–and this one, in particular, looked interesting.

Blogging 68

Blogging Pinterest SEO Examples 68

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). For myself, I wanted to show that the JOTW network was a valuable resource, and a way to engage with communication professionals.”. Image: Jason Rosewell via Unsplash.

Survey 74

Survey Industry Communications Corporate 74

The Hoffman Agency

JUNE 4, 2019

The media landscape has changed significantly from what it was during the dot-com days, which has caused a chain reaction for businesses and public relations agencies alike. There simply aren’t enough resources available to create the marketing content and the media buzz that most companies want, or need, to be successful.

Media 34

Media Content Marketing Company Agency 34

prTini

OCTOBER 3, 2014

How Skype Uses Storytelling to Be the Most Human of Tech Companies. How to Run a Facebook Contest, Analyze Your Page, and More: 11 Ideal Facebook Tools for Marketers. 5 Ways to Create Content Your Customers Love. How to Set Social Media Goals That Will Move Your Marketing Forward. Cheers and happy reading!

Skype 45

Skype Case Study Education SEO 45

Cision

APRIL 6, 2015

Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.” You need to promote your podcast in the same manner that you would amplify content that’s written or visual.

Engineering 120

Engineering Tools Examples YouTube 120

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

Writing 194

Writing Communications Marketing B2B 194

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. They wanted to create an educational program on inbound marketing for HubSpot customers.

B2B 85

B2B Content Marketing Trends Marketing 85

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR 20/20

NOVEMBER 30, 2022

Some roles to consider on your marketing dream team : Content writer. Graphic designer / visual storyteller. It’s proven: Technology increases internal efficiencies, helps eliminate mundane, manual tasks and makes the marketing process more automated. Define goals for blogging and overall content production.

Marketing 52

Marketing Technology Internal International 52

PR in High Definition

JUNE 27, 2017

We’re in the age of story-selling – not a new concept, but one that becomes more important as we become more reliant on social media and search. The long-term solution to digital reputation challenges will include both places where you can control your content (Twitter, LinkedIn, SlideShare, etc.)

Google 48

Google Leadership Social Media Reputation 48

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. This is especially useful for larger companies that require cross-functional input and approvals. Yes, we did that.).

Employee 40

Employee LinkedIn Engineering Leadership 40

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Onclusive

OCTOBER 3, 2017

Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. With the myriad tactics used for brand awareness and the limited resources available to execute on those tactics, finding a silver bullet to build your brand is difficult.

Brand 246

Brand Branding eBook Leadership 246

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success.

Resources 53

Resources Marketing SEO Engineering 53

Deirdre Breakenridge

APRIL 29, 2019

Journalists, like everyone else, are increasingly seeing their time splintered, their resources [getting] cut and responsibilities increase.”. My friend, Lou Hoffman calls it the “F word” in storytelling – failure. If you are involved in media relations, studying the media is imperative.

Survey 377

Survey Media Relations Media Ethics 377

Contently - Strategy

OCTOBER 15, 2020

You can investigate all of these questions yourself using the Digital Marketing Toolbox on Think With Google. A few years ago, the search giant launched Think With Google, a content hub for marketers and business owners. “It’s They wanted to create an educational program on inbound marketing for HubSpot customers.

B2B 145

B2B Trends Video Course 145

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Ned is a retired senior naval officer who launched the “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR pros looking for work. 67% said thought leadership.

Survey 72

Survey Trends Communications Storytelling 72