Cision

SEPTEMBER 8, 2016

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Sword and the Script

OCTOBER 13, 2015

A reporter from The Washington Post took an interest on a story pitch about small businesses and the impact on economy. We prepped the client for the interview making sure he understood the story the reporter was pursuing, her background, beat and provided clear guidance to keep his answers relevant to her interests for this story.

Content Marketing 60

Content Marketing Marketing Pitching Small Business 60

Sword and the Script

MAY 16, 2020

Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. This stuff isn’t hard, and while I’m not a reporter, an exercise like this is a glimpse into their world. And that’s the theme for this week’s Unscripted Marketing Links [UML]. 2) Volume of PR pitches received.

Survey 171

Survey Media Relations Pitching Media 171

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. Did you know?

Technology 170

Technology Publicity Software Pitching 170

Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. First it was gripes about the press release, and in the latest example, a report that tech PR is dead, which I just read in Inc. Yeah, I know, it makes for captivating clickbait.

Writing 177

Writing Pitching Report Industry 177

Sword and the Script

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” >>> Looking for a consulting partner with the content chops to build a sound strategy and execute? click image for higher resolution) 2.

B2B 151

B2B Study Blogging Marketing 151

Cision

APRIL 8, 2015

Write as if it were a front page article. James, marketing director at The Curtis Group takes that idea one step further. She says writing your headlines as they’d look in a reporter’s article can “show the reporter the article through his/her readers’ eyes.”. Write the headline last.

Writing 120

Writing Retail Content Marketing Groups 120

Sword and the Script

FEBRUARY 6, 2018

In reviewing the study, I think it has implications for business in public relations and content marketing. Using your technical experts to explain emerging concepts and breaking down trends – without a sales pitch – will be useful for customers and prospects and build confidence in your business. There are fewer reporters.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. I’ll be blunt: they are never good. What is Guest Blogging?

Blogging 62

Blogging Google SEO Writing 62

Burrelles Fresh Ideas

JANUARY 30, 2024

As PR Daily’s Allison Carter reported , “Purina’s statement was clear, expressing empathy for pet owners and their fears while not mincing words: It wasn’t them. When I am writing or editing others’ work, I personally use Grammarly Premium. Purina issued a statement after its investigation found no issues.

Ethics 97

Ethics Crisis Transportation Airlines 97

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. To put it another way, predictions are equal parts analysis and aspiration.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 2) Words matter in marketing strategies.

Writing 62

Writing B2B Analytics Reputation 62

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is it interesting to get pitches? What are your pet peeves regarding pitches?

Pitching 174

Pitching Journalism Video Advertising 174

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Some clients require category or competitive monitoring reports as early as 8:00 a.m. AI-generated content is picking up steam. PR media monitoring can be a breeze.

Pitching 136

Pitching Agency Tools Resources 136

Sword and the Script

SEPTEMBER 8, 2020

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. These lay out a pretty good picture of the PR landscape.

Survey 96

Survey Industry Leadership Study 96

Garrett Public Relations

FEBRUARY 28, 2024

Could it be that they’re making it hard for reporters to cover them? Some companies seem to get in their own way when it comes to earning media coverage. I’ve seen it time and again. They wonder why they’re not getting more “hits.” And if so, WHY would they do that?

Media 159

Media Report Company Publicity 159

Buzzstream

MAY 2, 2024

Email is the best way to contact reporters, though social media is a close second. In the digital PR world , journalists and reporters promote our content. Some journalists love to get pitched great stories. This post isn’t about writing a media pitch because we’ve already done that. We’ll show you how.

Digital PR 62

Digital PR Report How To Pitching 62

Sword and the Script

JULY 10, 2018

A while back a reporter I had been pitching threw me what I thought was an unexpected softball. So, I wrote a diplomatic message to the reporter asking what happened. That reporter never responded. Mr. Pearlstein is a long-time reporter and editor turned professor says he was looking to write about “well-run company.”

Media Relations 74

Media Relations Media Content Marketing Corporate 74

Buzzstream

OCTOBER 17, 2018

For PR pros, these times of the year represent not only a festive season, but more importantly a competitive, short, and oversaturated pitching landscape. Even though the writer over at SimpleMost loved our pitch, she knew her editor wasn’t going to have time to read through the pitch and assign it out.

Pitching 105

Pitching Viral Data Content Marketing 105

Cision

AUGUST 16, 2016

He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. My boss, Michael Burns, encourages me to think like a reporter each day I come to the office.

Television 120

Television Pitching Journalism Interviews 120

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. There will be a glut of AI-generated content as well.

Writing 194

Writing Communications Marketing B2B 194

Contently - Strategy

OCTOBER 26, 2018

My only goal as a reporter or ghostwriter is to make a person sound as intelligent, concise, and persuasive as possible. It’s a novel way to connect with the C-suite and get them interested in content marketing. Ghostwriting is so useful that I believe it should be a part of every brand’s content strategy next year.

Strategy 109

Strategy Content Marketing Interviews Creativity 109

Sword and the Script

JULY 30, 2016

I’ll often use the first draft of a press release for a pitch. First, because the first draft is usually written like a news report and based on an interview with an internal expert with a big idea. My remedy at the end of this process is to re-look at the first draft and see if I can mold that into a pitch.

Media Relations 60

Media Relations Media Pitching Writing 60

The Proactive Report

FEBRUARY 22, 2016

A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why. News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Take an Original Angle.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why. News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Take an Original Angle.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Deirdre Breakenridge

NOVEMBER 16, 2016

But to answer your question about how the industry has changed since then, I’d say that PR professionals are finally getting the street cred’ they deserve because they’re now able to show quantitative data when reporting, instead of just qualitative. There’s value in PR data even if you’re not seeing the numbers you’d hoped for.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

5W PR

MAY 6, 2020

For many marketers, the product, pricing and order pages are critical and indeed they are. But the About Us page is also important because that’s where more than half the respondents to a recent survey by KoMarketing, a social/content marketing firm, said they visit. They reported high response rates and likely good loyalty.

Survey 88

Survey Storytelling Consumer Analysis 88

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The reporter had flown in earlier and the interview went on as planned. The reporter got his story and the client got his interview – and it came with an education.

Media Relations 60

Media Relations Media Interviews Pitching 60

Critical Mention

DECEMBER 20, 2019

Proactively pitch to journalists who cover your industry or area. Sword and the Script reported that referral traffic from online press releases accounts for just 12% of the total, the average session lasted 59% longer and had a 12% higher goal completion than other sources. Priscilla is the marketing coordinator for Critical Mention.

How To 103

How To Brand Branding Media 103

Sword and the Script

OCTOBER 25, 2022

Nine in 10 (90%) said reported that communications work has changed at least slightly – and of those, 50% said it has changed significantly (37%) or very significantly (13%). Lines between what constitutes PR and content marketing continue to blur. Breaking through the flood of e-mails [in pitching] is getting very difficult.”.

Communications 124

Communications Crisis Internal International 124

Sword and the Script

SEPTEMBER 5, 2017

Whether your job is to writing advertisements, pitching reporters, or creating good content, make your customer the hero. If you enjoyed this post, you might also like: What Does It Take to Implement Content Marketing Effectively in B2B? Can your agency bring big ideas and execute? Give our services a try.

Brand 71

Brand Branding B2B Exercises 71

The Proactive Report

OCTOBER 12, 2015

Site Optimization : There is a lot more to this now than just keyword research and writing good content. In addition to editorial “blog” content and social media content, consider developing content on the maddafella.com domain. That doesn’t work anymore – and will work less and less going forward. It’s worth it!

SEO 100

SEO Google Pinterest LinkedIn 100

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing. It’s well worth a read as well.

Brand 60

Brand Branding Content Marketing Film 60

Sword and the Script

JANUARY 3, 2023

ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Overall, being successful in PR requires a variety of skills, including strong writing and communication skills, organizational skills, strategic thinking, adaptability, creativity, and media relations skills.”.

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 124

Content Marketing B2B Marketing eBook 124

Sword and the Script

AUGUST 15, 2017

A business reporter at a major daily outlet noted cuts in editorial staff meant his beat was constrained to Tesla, Apple or politics. In other words, the stories he writes must appeal to as many people as possible. I was pitching a story that involved a product that competed with a product his corporate stakeholders commercialized.

Journalism 65

Journalism Brand Branding Advertising 65

Beyond PR

JUNE 14, 2018

As Tisch explained, the rise of content marketing, social media and technologies like artificial intelligence have dominated discussions in an industry that may need to revisit the fundamentals — like being on good enough terms with a journalist that you can actually pick up the phone and have your call answered. About Shane Schick.

Pitching 45

Pitching Content Marketing Ethics Course 45