Cision

SEPTEMBER 10, 2015

We decided to take a look at four major emerged, emerging, or horizon trends and how they’ll affect the sector. Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerged Trends. Want to make standout content?

Trends 120

Trends Mobile Web System 120

ImPRessions - Crenshaw Communications

JULY 22, 2019

Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. Automation has changed intelligence-gathering and data analysis, which often informs a PR program’s messaging and content.

Mobile 244

Mobile SEO Web Journalism 244

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. Yet it’s still important to pause from time-to-time and review the data and trends. Here are the cliff notes to four recent content marketing studies.

Content Marketing 60

Content Marketing Study Marketing B2B 60

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. FierceCMO: Study: CMOs are spending more on social and mobile.

Mobile 60

Mobile Survey Marketing B2C 60

Cision

NOVEMBER 6, 2015

Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Globally, a third of people watch more videos on their mobile devices than last year. . Are your videos mobile-friendly? Growth in traffic, volume and influence.

Video 120

Video Trends YouTube Television 120

Burrelles Fresh Ideas

JANUARY 2, 2024

AI algorithms can analyze data more intricately than ever before, predicting trends and user behaviors. A colleague of mine, an SEO strategist, recently shared how AI tools helped optimize a client’s website by predicting user questions and tailoring content to answer them preemptively. The importance of page experience in SEO.

SEO 84

SEO Mobile Engineering Ethics 84

Contently - Strategy

JANUARY 25, 2023

What does voice search mean for content marketers in 2023? But first, let’s connect the dots between voice search and digital marketing. Voice Search & Digital Marketing: What’s the Connection? As a consequence, you need to optimize your content to ensure rank in voice search results.

SEO 88

SEO How To Mobile Engineering 88

Prohibition

SEPTEMBER 15, 2021

Whilst TikTok continues to gain momentum within the short-form video content market, to challenge this, Facebook has announced that it’s currently testing Reels on the platform. This offers users a new way of advertising through the platform and will be another tool to utilise to showcase products.

Social Media 62

Social Media Trends Marketing Media 62

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. For example, the line between personalized content and content so focused that it’s creepy will be different for many individuals.

Trends 120

Trends Software Advertising Advertising 120

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketing Land. TopRank Marketing Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

APRIL 21, 2015

How can you produce video for different marketing channels (desktop, mobile)? It’s nothing short of the “cinemazation” of PR and marketing. Best Practices Featured Content Marketing video' Do you foresee this changing as more brands compete for consumer attention with video? Register now!

Video 120

Video Brand Branding Trends 120

Shift Communications

MAY 4, 2017

Interestingly, growth fell in APAC, which was on fire for the last 5 quarters: Mobile Users. Facebook stopped publishing its mobile-only user data; we have used predictive analytics to estimate the percentage of their mobile and mobile-only users based on the last 7 years of data. What do these results mean for you?

Facebook 107

Facebook Video Mobile Advertising 107

PR 20/20

SEPTEMBER 28, 2016

Seth Godin would argue that content marketing is the “ only marketing left.” Michael Brenner said , “It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”. 5 Steps to a Performance-Driven Content Marketing Strategy. Don’t believe me?

Content Marketing 40

Content Marketing Marketing How To Leadership 40

Critical Mention

JANUARY 16, 2020

Search engine optimization strategies are continuously evolving with search algorithm updates and popular changes in search trends. It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. Keep it simple to keep it mobile friendly (see image on right). .

SEO 80

SEO Strategy Engineering Mobile 80

The Proactive Report

APRIL 27, 2018

SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website. Not so much on desktops, but there’s been quite a steep drop on mobile devices. Google has long said it’s an answer engine, rather than a search engine.

SEO 100

SEO Mobile Engineering Google 100

Cision

AUGUST 22, 2016

One of the biggest developments for content marketing may have been hidden in plain sight for the last year. From a communications and marketing perspective, it’s important to understand what AMP is, how it works and how you can implement it in your content marketing. What are Amplified Mobile Pages?

Mobile 96

Mobile SEO Web Google 96

Prohibition

DECEMBER 19, 2019

That’s why it’s not surprising when Verizon Media has revealed that 92% of people watch videos with sound when using their mobile devices. To create a better understanding, just imagine how humiliating it would be if, as you take the bus, people suddenly heard a goat screaming — yes, you know the meme — coming from your phone.

Video 48

Video Trends Storytelling YouTube 48

Contently - Strategy

OCTOBER 18, 2022

Content marketers often have difficulty getting executive buy-in for customer research. Not all companies have heavy pennies for product marketing—meaning content marketers are expected to do the humungous task of audience research on their own, along with their other responsibilities. Lack of buy-in.

B2B 94

B2B Company Survey Enterprise 94

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers.

B2B 93

B2B Marketing Measurement Social Media 93

Burrelles Fresh Ideas

DECEMBER 12, 2023

In a world dominated by social media and viral trends, Santa Claus realized he needed a PR facelift, and he needed it fast! Apparently, the kids were more into tech-savvy, trend-setting figures (hello, Iron Man) than a stocky gentleman with a penchant for chimney diving. The results were surprising. With a hearty “Ho, ho, ho!”

Social Media 79

Social Media Trends Crisis Crisis Management 79

PR 20/20

OCTOBER 19, 2021

Today’s video landscape is rapidly changing, and since the onset of the pandemic, some trends that have been years in the making have only accelerated. Streaming quickly became the preferred way to enjoy content. Design under the assumption that your creative will be used on a mobile device. This trend is HUGE on TikTok.

Video 58

Video Instagram YouTube Creativity 58

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Cision

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. Instagram is an amazing tool for marketers, but because it’s mobile-only using it is challenging.

Communications 225

Communications Marketing Radio Airlines 225

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. SiriusDecisions Summit. May 3 - 6, 2020 | Austin, TX.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

OCTOBER 19, 2021

Today’s video landscape is rapidly changing, and since the onset of the pandemic, some trends that have been years in the making have only accelerated. Streaming quickly became the preferred way to enjoy content. Design under the assumption that your creative will be used on a mobile device. This trend is HUGE on TikTok.

Video 52

Video Instagram YouTube Creativity 52

Sword and the Script

MAY 8, 2018

If spending is indeed this high, I hope marketers are investing equally in strategic purposes and long-term programs such as audience building and subscribers to your content marketing platform. If you enjoyed this post, you might also like: Where and How B2B Marketing Generates Leads it Likes [Study].

Survey 62

Survey B2B Marketing Mobile 62

Cision

JUNE 5, 2017

Content marketers are all too familiar with the traditional marketing funnel: awareness, consideration, conversion, loyalty and advocacy. Lens lets users upload a photo from mobile, and then Pinterest will populate pins relating to that object. Write good, creative content. Think beyond the purchase.

Pinterest 202

Pinterest Creativity Video Retail 202

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Here are the five biggest trends you need to know. [If

B2B 57

B2B Content Marketing Trends Marketing 57

Cision

JANUARY 18, 2016

million posts per week) and other content platforms LinkedIn is still pretty small. So, in this post I want to explore five best practices that can help communication professionals and content marketers optimize their content for LinkedIn. Learn how to create valuable content at Joe Pulizzi’s webinar!

LinkedIn 84

LinkedIn Mobile Leadership Course 84

Sword and the Script

DECEMBER 30, 2017

6) 4 Big Media Trends that have Upended PR and Marketing. Similarly, digital trends have forced marketing and PR to change how they do things. 7) How B2B Marketing Can Get More out of Trade Shows. 2) 3 Studies that Challenge Marketing Assumptions [UML]. 6) Can you Profit Directly from Content Marketing?

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

JULY 2, 2019

Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. As I’ve pointed out over and over, this has, in part, contributed the need for PR to get serious about *true* content marketing. 4) Details on the Cision-TrendKite Acquisition.

Trends 60

Trends Media Report Technology 60

Presspage

OCTOBER 6, 2017

Angelo Harms, Digital Marketing Manager at Curacao Tourist Board: “When I started in my current role, we felt like we needed to transition our marketing efforts more towards what the trend is nowadays: digital and inbound marketing.”

Tourism 122

Tourism SEO Storytelling Social Media 122

Critical Mention

OCTOBER 27, 2018

In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Q: What direction do you think content marketing is going in and how can PR professionals keep up with the trends? Sam: Quality over quantity. SCHEDULE A DEMO.

Interviews 79

Interviews Media Content Marketing Facebook 79

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. As someone who’s been in social media marketing your entire career so far, and someone who has worked his way up the social media ranks, what do you think of social media as a career path? Seems informed.

Social Media 60

Social Media Media B2B Content Marketing 60

The Proactive Report

MAY 10, 2016

The internet is everywhere – the mobile revolution has put the Internet into the hands of your customers anywhere, anytime. Test the Market. Using Instagram to test the market is a good way to make sure you are on the right track, either by season or trend. They browse day or night right on their smartphones.

Small Business 100

Small Business Instagram Banking Fashion 100

Communications Conversations

MARCH 3, 2015

Case in point: Blackberry (remember when Blackberry was THE mobile phone a while back? The fall of content marketing tech. Content is king. Will companies still be investing millions in content marketing? Or, will we be knee deep in what Mark Schaefer refers to as the “content shock?”

Technology 60

Technology Content Marketing Social Media Facebook 60

Contently - Strategy

OCTOBER 15, 2020

Here are the five biggest trends you need to know. But according to Google Trends, that’s not the case. And if that goes well, then they can graduate to our next trend. How to take advantage of this trend: Do some research in your field to see what tools already exist and where you can stand out.

B2B 130

B2B Trends Video Course 130