Sword and the Script

JUNE 10, 2017

As the saying goes it takes three data points to make a trend, but the problem for marketers with this identification is that it’s often too late. It’s easy to identify a trend in hindsight – the web is littered with post-trend analysis breaking down why or how something happened – but the question remains: how do you get ahead?

Trends 87

Trends Marketing Mobile Web 87

Remote PR Jobs

SEPTEMBER 25, 2023

consumers say they are suspicious of news content. Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. What’s bad for digital content providers is also bad for the PR industry.

Mobile 100

Mobile SEO Reputation Web 100

Contently - Strategy

MAY 11, 2024

Recent research suggests so—particularly if you care about reaching younger consumers. Weaving Local Keywords Into Your Website and Content : Tailor your content to include keywords that reflect local tastes, trends, and lingo. Optimizing for Mobile: The majority of local searches are now conducted on mobile devices.

Local 97

Local SEO Strategy How To 97

ImPRessions - Crenshaw Communications

JULY 22, 2019

consumers say they are suspicious of news content. Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. Here’s why. Credibility. PR generates influence.

Mobile 244

Mobile SEO Web Journalism 244

Sword and the Script

JULY 19, 2016

Marketers are reporting better results stemming from content marketing. That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. Click Here to Subscribe to Sword and the Script by Email.

Survey 60

Survey Content Marketing Marketing B2B 60

Cision

SEPTEMBER 10, 2015

We decided to take a look at four major emerged, emerging, or horizon trends and how they’ll affect the sector. Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerged Trends. Want to make standout content?

Trends 120

Trends Mobile Web System 120

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Integrate multimedia elements like images and videos to enrich the content. Prioritize mobile responsiveness and quick loading times to improve user experience. Personalized content can lead to higher transaction rates. Mobile-friendly content improves user experience and plays a vital role in search engine rankings.

Engineering 100

Engineering Writing Mobile SEO 100

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft.

Trends 120

Trends Software Advertising Advertising 120

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. Yet it’s still important to pause from time-to-time and review the data and trends. Here are the cliff notes to four recent content marketing studies.

Content Marketing 60

Content Marketing Study Marketing B2B 60

Cision

NOVEMBER 6, 2015

Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Are your videos mobile-friendly?

Video 120

Video Trends YouTube Television 120

Sword and the Script

NOVEMBER 29, 2016

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. Credibility: Why Content Marketing also needs PR .

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Sword and the Script

JULY 18, 2017

Consumer technology has had a serious impact on expectations for business software. Why, the business user asked, can I unwrap a new mobile device an intuitively understand how to use it, but the business software I use at work requires several hours or days of training? Where and How B2B Marketing Generates Leads it Likes [Study].

Trends 76

Trends Marketing Software Media 76

Cision

APRIL 21, 2015

The bottom line: a growing number of consumers (read: millennials) have been conditioned on online video and now expect some type of video communications from the brands they’re vested in. For PR and marketing communications, online video programming is a great way to get your message out and build your audience. Register now!

Video 120

Video Brand Branding Trends 120

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Despite differing execution methods, the fundamental principles remain consistent.

B2B 94

B2B Marketing Measurement Social Media 94

Contently - Strategy

OCTOBER 18, 2022

Consumers might operate it in a totally different way than you imagined. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Content marketers often have difficulty getting executive buy-in for customer research. Lack of buy-in. The best part?

B2B 137

B2B Company Survey Enterprise 137

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketing Land. TopRank Marketing Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. But B2B influencer marketing works completely differently. “I

Marketing 190

Marketing Content Marketing Data Social Media 190

Shift Communications

MAY 4, 2017

Interestingly, growth fell in APAC, which was on fire for the last 5 quarters: Mobile Users. Facebook stopped publishing its mobile-only user data; we have used predictive analytics to estimate the percentage of their mobile and mobile-only users based on the last 7 years of data. What do these results mean for you?

Facebook 107

Facebook Video Mobile Advertising 107

PR 20/20

SEPTEMBER 28, 2016

Seth Godin would argue that content marketing is the “ only marketing left.” Michael Brenner said , “It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”. Changing consumer behavior. 5 Steps to a Performance-Driven Content Marketing Strategy.

Content Marketing 40

Content Marketing Marketing How To Leadership 40

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Here are some compelling reasons why tech PRs should embrace the trend. Data-driven PR drives marketing engagement. The overall PR/marketing trend is toward more content, and specifically more visual content. In lockstep with the business and PR trends. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Prohibition

DECEMBER 19, 2019

As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. 360 Degree Videos.

Video 48

Video Trends Storytelling YouTube 48

Marketwired

JANUARY 5, 2016

Whether you’re a fan or not, New Year’s resolutions are a trending topic right now, to say the least. Focus your content-sharing and creation efforts. According to our content marketing survey, 64% of PR pros are planning to increase their time, resources, and efforts spent on content marketing in 2016.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Cision

JUNE 5, 2017

The way it surfaces similar products to one a consumer is already viewing inspires them to look outside of their original purchasing scope. Content marketers are all too familiar with the traditional marketing funnel: awareness, consideration, conversion, loyalty and advocacy. Write good, creative content.

Pinterest 202

Pinterest Creativity Video Retail 202

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Flatiron Communications

JANUARY 15, 2016

Yes, that’s where more and more consumers sate their media appetites these days. One would be hard-pressed to find a media event (or rather, an “activation”) today that did not employ one or more social media “influencers” as part of its marketing mix for driving branded buzz. owned”) content that look and feel like editorial (vs.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

PR 20/20

OCTOBER 19, 2021

Today’s video landscape is rapidly changing, and since the onset of the pandemic, some trends that have been years in the making have only accelerated. Streaming quickly became the preferred way to enjoy content. Design under the assumption that your creative will be used on a mobile device. This trend is HUGE on TikTok.

Video 58

Video Instagram YouTube Creativity 58

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). And 40% of social media news consumers expressed concerns about getting news on social media that is inaccurate, low quality and politically biased.

Media 103

Media Radio Print Newspapers 103

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

PR 20/20

OCTOBER 19, 2021

Today’s video landscape is rapidly changing, and since the onset of the pandemic, some trends that have been years in the making have only accelerated. Streaming quickly became the preferred way to enjoy content. Design under the assumption that your creative will be used on a mobile device. This trend is HUGE on TikTok.

Video 52

Video Instagram YouTube Creativity 52

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Industry trends and reports.

Marketing 52

Marketing Analytics eBook System 52

Burrelles Fresh Ideas

OCTOBER 3, 2023

This phenomenon prompts critical discussions about the pros and cons of this digital marketing strategy, showcasing the enduring influence of youthful voices in consumer behavior. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.

Brand 83

Brand Branding Marketing Ethics 83

Critical Mention

OCTOBER 27, 2018

In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Q: What direction do you think content marketing is going in and how can PR professionals keep up with the trends? Sam: Quality over quantity. SCHEDULE A DEMO.

Interviews 79

Interviews Media Content Marketing Facebook 79

Cision

JANUARY 18, 2016

million posts per week) and other content platforms LinkedIn is still pretty small. So, in this post I want to explore five best practices that can help communication professionals and content marketers optimize their content for LinkedIn. Learn how to create valuable content at Joe Pulizzi’s webinar!

LinkedIn 84

LinkedIn Mobile Leadership Course 84

Burrelles Fresh Ideas

JUNE 20, 2023

How the industry benefits from user-generated content Brands in the food and beverage industry also leverage user-generated content (UGC) to enhance brand visibility, engage with their audience, and build trust among consumers. UGC is content that another party (who has no affiliation to your brand or business) creates.

Brand 40

Brand Branding Local Instagram 40

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. As someone who’s been in social media marketing your entire career so far, and someone who has worked his way up the social media ranks, what do you think of social media as a career path? Seems informed.

Social Media 60

Social Media Media B2B Content Marketing 60

PR 20/20

AUGUST 11, 2016

However, these qualified hybrid marketing professionals are in short supply, and a full-fledged talent war has begun. It’s imperative that businesses continuously adapt to evolving marketing trends. Delivering useful, targeted content is paramount to winning the hearts and minds of consumers. The Mobile Mogul.

Marketing 43

Marketing Mobile Engineering Technology 43

Burrelles Fresh Ideas

JULY 11, 2023

Enter the world of dad influencers (aka ‘dadfluencers’): a rising trend where fathers use their online presence to share their experiences, insights, and challenges of modern fatherhood. By partnering with dadfluencers, companies can tap into a unique demographic and leverage their authenticity to connect with consumers.

Brand 56

Brand Branding Instagram Community 56