Content Marketing Measurement Print Writing 
Polaris
DECEMBER 1, 2014
Content marketing is all the rage nowadays. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss. Yet, truth be told, content marketing is nothing new. In 1891, August Oetker sold baking powder with recipes printed on the back.
Contently - Strategy
NOVEMBER 3, 2021
When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.
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Cision
JANUARY 9, 2017
After all, there is a certain prestige to being published by an established publishing house, and many people perceive self-publishing as lower echelon of the measure of quality, publicity, and distribution of as lower quality. But this post isn’t about helping you write your book. Lulu also has very well-elaborated support.
Sword and the Script
JUNE 18, 2019
What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.
Burrelles Fresh Ideas
OCTOBER 24, 2023
Such content, when combined with other sources of customer data, will build a comprehensive profile of the overall customer experience that can be parlayed into public relations. The goal, ultimately, is to effectively measure and use customer engagement by gathering as much feedback from as wide a variety of sources as possible.
Waxing UnLyrical
JULY 13, 2016
“If you can’t measure it, you can’t manage it.” ~ Peter Drucker. But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. THAT you can measure against. Find a way to measure engagement instead.
Beyond PR
MARCH 1, 2018
Seventy-five percent of communications professionals believe the industry must do a better job of measuring impact and proving value. It’s downright scary that a majority of senior executives do not know whether there was any real-world behavior created by content marketing and earned media. Enter Impact. But it is doable.
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