Critical Mention

AUGUST 5, 2018

A veteran in PR and marketing, Deirdre has counseled countless senior level executives, authored six business books, serves as an online instructor for UMASS at Amherst Journalism Department and speaks both nationally and internationally on PR, marketing and social media communications. Steve Farnsworth. Annie Jennings. Jolie Shapiro.

Twitter 77

Twitter Radio Social Media Print 77

Communications Conversations

FEBRUARY 2, 2018

And, just yesterday, I snuck over to the Mall of America over lunch to check our more activations and see “Radio Row.” I wrote about this fabulous piece of content marketing yesterday. I’ve been following along online all week to see what brands are up to. Well written. And, the execution was even better.

Digg 60

Digg Social Media Banking Sports 60

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. Radio shows. For example, you might want to interview a CEO, stakeholder, or project leader. It can also help you communicate your company values.

Writing 82

Writing How To Media Guidelines 82

Polaris

DECEMBER 5, 2014

Guitar Center’s YouTube channel beat out hundreds of leading brands, including Target, Four Seasons and General Electric, to snag the Project of the Year award at Content Marketing Institute’s 2014 Content Marketing Awards. The popular show features interviews and performances by famous—and not-so famous—artists.

Content Marketing 242

Content Marketing Storytelling Marketing YouTube 242

MaccaPR

JUNE 1, 2016

This format is the result of an intersection of news and content marketing, a completely unprecedented space in the media landscape in which online users are perusing articles, sending snaps and sharing memes that often are riddled with brand messaging. So for social platforms like Facebook, clicks are most important.".

Brand 48

Brand Branding Storytelling Healthcare 48

Remote PR Jobs

SEPTEMBER 25, 2023

On the Media If you’re looking for a weekly podcast that does a deep dive into hot button issues while "maintaining the civility and fairness that are hallmarks of public radio," On the Media is your new best friend. Featuring interviews, analysis and in-depth conversation, the weekly show is hosted by Holmes Report editor Arun Sudhaman.

Pitching 100

Pitching Interviews Trends Journalism 100

Flatiron Communications

MAY 20, 2015

My test questions contrasted with Google’s (in)famous open-ended job interview questions , e.g., “How many piano tuners are there in Chicago” or “How much does the Empire State Building weigh?” KNX Radio __. Q15) What’s all the hype with “content marketing?” Inquirer _.

Journalism 28

Journalism Radio Report Advertising 28

Flack's Revenge

OCTOBER 4, 2017

I was in a Seinfeld state of mind, having just watched (and loved) his new Netflix special Jerry before Seinfeld ; and was thrilled to hear him being interviewed by Howard Stern on Sirius radio. Stern is another uniquely NY comic personality who I’ve loved to listen to over the years, since his days on NBC talk radio in the 80s).

Radio 120

Radio Interviews Writing Pitching 120

PRSay

APRIL 19, 2016

Here are some of my “go to” linked tactics that almost always get pulled out of the Wax Marketing IMC toolkit, particularly when a campaign is in trouble. Talk Radio + Reddit – Reddit is incredibly influential and the perfect hangout for communicators, particularly when you have expert clients with a presence on talk radio.

Communications 79

Communications Pinterest Reddit Radio 79

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Television and radio’s quick ads made it fall from favor for a few decades.

Publicity 67

Publicity Small Business Advertising Advertising 67

PR 20/20

FEBRUARY 6, 2020

If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. This Old Marketing. and Epic Content Marketing. Based on the title of this post, you know how: Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Cision

AUGUST 20, 2015

If you plan to interview people who aren’t sitting next to you, you’ll also need Skype or other VoiP to conduct phone interviews. Q: How much prep/research time do you spend for each interview? You could elect to do record this while you capture the interview: I just find it cleaner to have separate files.).

Skype 120

Skype Software Analytics Interviews 120

Sword and the Script

DECEMBER 8, 2015

This daily show sums up the business news of the day and has broadcast for many years over the radio airwaves. The show is produced by the American Public Media (APM), and like many public radio shows, I find the coverage tends to lean left. TED Radio Hour. (~60 Freakonomics Radio. (~40 Marketplace. (~30

Radio 60

Radio Content Marketing Marketing Education 60

Communications Conversations

AUGUST 31, 2018

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. ” I’ve been surprised by how similar content marketing is to journalism. Prior to the Business Journal I worked in radio for three years as a general assignment reporter at AM1240-WJON in St. A lot of things.

Media 112

Media Journalism Report Video 112

Sword and the Script

MARCH 3, 2020

Burrelles integrated the TVEyes capabilities for capturing TV, radio and podcast mentions into its platform. For example, rule number four states : “Podcasters may use HelpaReporter.com to source interviews for their podcast only if the podcast is hosted on their own website, with an Alexa ranking of one million or less.”.

Pitching 78

Pitching Instagram Survey Data 78

Critical Mention

SEPTEMBER 10, 2019

Adding such content to your site will give readers an in-depth perspective on what your organization has to offer. For example, you can create a case study where you interview one of your current clients on how they utilize your product. Also, other great resources to add to your website are eBooks, case studies and white papers.

Reputation 60

Reputation Case Study Mobile eBook 60

Sword and the Script

MARCH 20, 2018

Live events are not only the most widely used enterprise content marketing channel, they are also viewed as the single most effective B2B marketing tactic. 2) How has event marketing evolved or changed over the course of your career? First, event marketing has become a whole lot smarter. Startup Marketing?

Industry 71

Industry Marketing Enterprise Mobile 71

Critical Mention

AUGUST 29, 2019

For example, you should consider interviewing other business pros for your blog or a podcast. It’s a top practice to share gathered broadcast media coverage from TV, radio, online news and social media industries alike. Today’s digital world consists of many communication channels. Until next time! Critical Mention.

Company 81

Company Brand Branding B2C 81

MaccaPR

MARCH 18, 2015

Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client''s content to their audiences? Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M. But, definitions vary by marketer. It''s been done for years.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. But why is podcasting important to PR and marketing professionals? SocialZoomFactor is a podcast created for business and marketing leaders. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Stuart Bruce

OCTOBER 30, 2014

In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. But many companies jumping on the content marketing band wagon get it spectacularly wrong. If you are sceptical it’s not just me saying this.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148