Presspage

MAY 31, 2023

In this blog post, we delve into: the concept of brand narrative control: the reasons behind the struggle; and how software solutions enable communication teams to overcome these challenges Only then Communication teams unlock the full potential of their storytelling! But fear not, a solution is near by!

Branding 78

Branding Brand Storytelling Software 78

Onclusive

DECEMBER 17, 2018

The financing will fuel investment in engineering, data science and product development and accelerate the expansion of the company’s international footprint. We have brought on a team with a unique blend of marketing, communication, analytics, and software experience.”.

Analytics 150

Analytics Data Big Data Technology 150

Sword and the Script

JULY 30, 2019

Marketing technology (martech) is not marketing. Or consider these comparisons: Graphic design software is not creativity. Because if martech is marketing, then businesses merely need to buy some technology. Technology is the practical application of science. Martech is not marketing.

Marketing 103

Marketing Comparison Enterprise Technology 103

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. Though the applied technology is still in its early days, its future is huge.

Trends 157

Trends Privacy Data Reputation 157

PR 20/20

NOVEMBER 30, 2022

So, how can teams pinpoint what went wrong and redirect marketing energy? As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Technology.

Marketing 52

Marketing Technology Internal International 52

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization.

How To 177

How To Guidelines Content Marketing Video 177

PR 20/20

APRIL 28, 2016

Snackable content like listicles, quizzes and clickbait are popular in many industries. Complex B2C and B2B sales require content that educates and informs buyers on intricate software, technology, engineering or financial products, processes and concepts. That’s where hacking technical content marketing comes in.

Content Marketing 40

Content Marketing Marketing Financial Engineering 40

PR 20/20

JANUARY 15, 2019

If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. Forbes: Benefit-Driven Content.

Trends 57

Trends Marketing Software Video 57

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. April 20 - 22, 2020 | San Diego, CA. Social Media Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

NOVEMBER 10, 2015

As new tools emerge, the technology and media landscapes continue to shift. . But B2B businesses aren’t changing the way they plan and shape their marketing strategy quickly enough, and are left feeling the effects of staying behind the times. Only 30 percent of B2B companies say their content marketing is effective.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Sword and the Script

JUNE 30, 2020

Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. It Depends on the Organization Too Because I work in the B2B technology sector I tend to look at things through those lenses. Certainly, internal comms should report to HR,” wrote Simon Monger.

Report 116

Report Publicity Survey B2B 116

Sword and the Script

MARCH 1, 2022

The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. Another interesting number in the earning presentation is the total addressable market (TAM). The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess.

Software 118

Software Case Study Advertising Advertising 118

PR 20/20

SEPTEMBER 29, 2020

Unpacking the Challenge: How to Help Marketers Understand & Apply AI. Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Content creation : Blogging and gated content were built on HubSpot.

Case Study 92

Case Study Study Branding Brand 92

PR 20/20

JULY 15, 2020

Fast-forward 13 years and we continue to help clients use the HubSpot marketing, sales and service platform to grow better. We’ve seen the marketing software evolve into a “platform” over the years, and we’ve dedicated resources to keeping up with the latest innovations. a super reliable intern. It's more like.

Marketing 54

Marketing Resources Data Software 54

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 190

Writing Communications Marketing B2B 190

Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. For example, suppose you were telling the narrative of how a new enterprise software platform was rolled out. Christopher S.

Blogging 60

Blogging Enterprise System Media 60

Sword and the Script

FEBRUARY 11, 2017

So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software. And that’s the theme for this week’s Unscripted Marketing links [UML]. 1) Marketing Audibles for Audio Search. 3) Big Business is Where Good Software Goes to Die.

Tools 60

Tools Pinterest Marketing Media 60

PR 20/20

MARCH 26, 2020

Shoehorn a few vague, coronavirus-related sentences into the intro of your promotional email: “Content marketing is a great way to tell your story, and in times of uncertainty, content marketing is more important than ever. Join us for this 30-minute webinar where we'll share five content marketing tips…!”.

Crisis 92

Crisis Marketing Healthcare Resources 92

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. Do you remember the last time you needed support from a technology provider?

Trends 60

Trends Media Report Technology 60

wiredPRworks

OCTOBER 9, 2015

Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. Thanks, also, to MPI [Meeting Professionals International] for booking me as a Smart Monday speaker. Track: Technology / Social Media. Marketing 1.75 Marketing 0.5

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 13, 2022

Many of the top-performing posts are from the monthly roundup post on the PR and comms technology software vendors. That roundup, and some of the reviews I’ve written, stem from the observation that the trade publications in PR don’t consistently cover technology. Spending on PR Software Growing Again, Study Finds [PR Tech Sum].

Blogging 153

Blogging B2B Software SEO 153

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Analyze, but experiment.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

PR 20/20

JULY 3, 2018

What happens when you’re a content marketer who discovers an artificial intelligence system that could take your job? Johnson is a content marketer who wrote an article for Skyword’s Content Standard about natural language generation (NLG), an AI technology that automatically writes data-driven narratives.

Content Marketing 40

Content Marketing Marketing Data Technology 40

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Content that explains a new or emerging trend is among the most valuable for business customers because it helps educate prospects. Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. Personal/Lessons Learned. Call-to-Action.

Leadership 353

Leadership Insurance Insurance B2B 353

Sword and the Script

AUGUST 3, 2021

That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process. Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. More than a proactive partner: an extension of your marketing and PR team.

Software 85

Software Case Study Pitching Technology 85

Where the Fishermen Ain't

OCTOBER 25, 2013

Anyone who has followed my work for five minutes knows that I''m a huge proponent of open source technologies and, more specifically, the philosophies that drive this important movement. This Sunday, I will be delivering my talk " Hacking Public Relations " at the PRSA International Conference in Philadelphia. By Phil Gomes.

Publicity 39

Publicity Wikipedia System Community 39

Sword and the Script

DECEMBER 28, 2022

Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. You’re kidding yourself if you think a motivated buyer doesn’t know what they are going to pay for your software. Annual spending on PR software grew 14.7%

B2B 114

B2B Marketing Survey Software 114

PR 20/20

DECEMBER 6, 2016

Will artificial intelligence automate content creation? Artificial intelligence technologies are advancing rapidly, to the point where the Associated Press now has machines writing full earnings reports. Marketers rely on content more than ever as a linchpin of their strategies. What Content Automation Actually Involves.

Content Marketing 40

Content Marketing Marketing System Technology 40

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. Almost passé.

Content Marketing 60

Content Marketing Branding Brand Marketing 60

PR 20/20

NOVEMBER 29, 2022

For small businesses, start-ups, and short-term goals, we'd recommend following Ready North's Marketing Growth Hackathon TM to identify quick wins and accelerate success. Step 1: Complete a marketing assessment. Every marketing plan should start with an honest internal marketing assessment. Internal brand surveys.

Marketing 52

Marketing Analytics eBook System 52

Stephen Waddington

NOVEMBER 26, 2020

At the same time public relations has become elevated as the eyes and ears of an organisation not just in the public sector as means of public engagement, but in corporate communications, internal communications, and marketing. Point solutions are typically created by entrepreneurs to address an opportunity in the market.

Tools 175

Tools How To Agency SEO 175

Contently - Strategy

SEPTEMBER 21, 2018

Brands like to pay lip service to the customer experience, but if marketers want their content to make a real impact, they have to commit. Content marketing isn’t just a constant stream of advertisements. According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions.

Content Marketing 103

Content Marketing Print Analysis Data 103

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Sword and the Script

JANUARY 22, 2019

He began learning all he could about websites and interactive tools – and eventually landed a job at a technology start-up. That experience, he says, taught him “an appreciation for both the software development side of things as well as for digital marketing and advertising.”

Branding 77

Branding Brand Banking Consumer 77

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. From a marketing perspective, it’s easiest to understand by looking at specific challenges and use cases. Most marketing AI technology is in its infancy.

Marketing 53

Marketing Software eBook Technology 53