Contently - Strategy

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

ReimaginePR

OCTOBER 3, 2016

Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. If any of those reasons sound like a path you’d like to take, let’s now talk about how to create and then market your ebook. How to Promote Your eBook. Click Here.

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Cision

JUNE 10, 2016

If they don’t know how do something they can look up a YouTube video and learn, often from a peer rather than a mentor. Feature senior leaders from your target industry in your content marketing to build awareness of your brand and association to respected influencers. It’s accessible everywhere and transparency is key.

How To 120

How To Marketing YouTube Study 120

Cision

JULY 24, 2017

Julieanne O’Connor gave new life to her speech two months later by promoting its availability on YouTube. Pro-tip: Great content comes out of conference speeches, and great content is inherently sharable. The post How to Hit the Right Notes with Keynote Speaker Announcements appeared first on Cision.

Trade Shows 209

Trade Shows How To Conference Examples 209

Cision

NOVEMBER 7, 2016

For example, Soundcloud or YouTube embeds may load faster than a self-hosted audio or video files. In either case, media definitely kicks up the interest level of content. What you may not know is that Moz’s Shepard demonstrates that bold and italicized text are reliable ways to add structure to your content.

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How To Tools SEO System 308

Contently - Strategy

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. How video content can help drive leads.

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Video How To Education YouTube 95

Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

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Content Marketing Marketing Employee Pinterest 69

Critical Mention

DECEMBER 20, 2019

Having said that, these three steps will help you prioritize how to work your earned media strategy and turn positive mentions into brand endorsements: . Step 1 – Learn How to Get Earned Media. Learn how to improve your brand by observing negative earned media and using it to speak to customers directly or make product changes.

Brand 103

Brand Branding How To Media 103

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Here’s how to use it to your brand’s advantage: Click To Tweet. Video plays an essential role in your marketing strategy. Why YouTube?

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Video Strategy YouTube Marketing 120

Cision

AUGUST 22, 2015

Additionally, look into acquiring a Creative Commons license so others properly attribute your content when referenced elsewhere. Record a mini clip and publish it on YouTube to give viewers a behind-the-scenes glimpse. Leverage Social Media for Promotion. Look to your established social channels to promote your podcast further.

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How To SEO Mobile YouTube 120

Konnect Agency

FEBRUARY 10, 2020

Media outlets love partnering with brands, like yours, because it gives them more relevant content to share with readers. Cross-promotion in a paid media partnership can include YouTube, IGTV, in-person activations, newsletters, social media channels and much more. Emma Tiernon.

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How To Media YouTube Social Media 72

PR 20/20

OCTOBER 18, 2021

You may already be familiar with this quote (it’s also the title of Marcus’ renowned book), but it so eloquently sums up the point of content marketing, doesn’t it? As marketers, we must listen to the questions our customers are asking and answer those questions —those pain points—through optimized and truthful content.

Industry 87

Industry How To Comparison Leadership 87

Critical Mention

FEBRUARY 6, 2020

In other words, the “good enough for now” syndrome is quite common—here a some of the most common symptoms: You feel like learning how to use a new tool will take too much time. As an example, the time you spend trying to figure out how to use the tool the way you need is keeping you from being productive in other areas of your job.

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How To Media Radio Print 106

Critical Mention

JANUARY 29, 2021

The post How to Know if an Influencer Makes Sense for your Brand? Outside of work, his interests lie in history, economy, films and fiction, as well as following cricket and tennis. You can follow him on Twitter: www.twitter.com/ krushan_bari. appeared first on Critical Mention - Best Media Monitoring and Database Service.

Brand 135

Brand Branding How To Radio 135

Flack's Revenge

NOVEMBER 29, 2017

On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. But how do you do this well and consistently if you are not already a huge company? How do you make the topic fun and interesting? It would not seem to have “next YouTube video stars” written all over.

Video 153

Video B2B Film Marketing 153

PR 20/20

OCTOBER 18, 2021

You may already be familiar with this quote (it’s also the title of Marcus’ renowned book), but it so eloquently sums up the point of content marketing, doesn’t it? As marketers, we must listen to the questions our customers are asking and answer those questions —those pain points—through optimized and truthful content.

Industry 52

Industry How To Comparison Leadership 52

Cision

JANUARY 13, 2016

Eighty-three percent of B2C marketers and 84 percent of B2B marketers say sales is an important content marketing goal, according to an annual report by the Content Marketing Institute and MarketingProfs. But generating revenue from your content is easier said than done.

Content Marketing 120

Content Marketing B2C Construction YouTube 120

Critical Mention

DECEMBER 10, 2021

The Help Center has articles on how to create searches, how to build reports, how to create different types of alerts and more. The Critical Mention Earned Media Suite lets users track earned media across leading social networks like Twitter, Facebook, YouTube and now Instagram.

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Radio Instagram Analytics Mobile 116

Inbound PR

NOVEMBER 5, 2019

This is a guest post by my friend Kareem Mostafa from tribetactics and author of Original Series : How to create binge-worthy, B2B content that drives revenue. It's not really rocket science what we content marketers wake up and try to do every day: get attention. We seek to build attention by creating content.

Brand 48

Brand Branding Content Marketing YouTube 48

Burrelles Fresh Ideas

MARCH 5, 2024

User-generated content/word-of-mouth recommendations. Product roundups by other content creators. Product reviews on platforms like YouTube, social media platforms, or blogs. They also know how to avoid overwhelming (or underwhelming) busy journalists. Online customer reviews (both positive and negative).

Media 97

Media Nonprofit Pitching Analytics 97

Cision

MAY 20, 2015

In 2014, the use of video content among B2Bs jumped 8 percent , meaning nearly three in five businesses have integrated video into their content marketing strategy. Video content creation is a powerful way to connect, engage and inspire audiences. What is its purpose and how does it help consumers?

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Video YouTube Content Marketing Film 120

Prohibition

FEBRUARY 10, 2020

Is it ‘how to’ content that can teach viewers something useful or perhaps its intention is to entertain and/or incite a certain emotion. Think about the ‘why’ as well as the ‘how’ to ensure the objective of shareability is weaved throughout each strategic stage. Use audience insights for video content inspiration .

Video 62

Video YouTube Social Media Storytelling 62

PRSay

DECEMBER 12, 2018

Despite its poignancy in the 1989 film “Field of Dreams,” the phrase “If you build it, he will come” is actually a terrible piece of advice for a PR pro or content marketer. This used to come in the form of commercials on network TV or ads in local papers, but now it’s Facebook ads or YouTube ads.

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Strategy Pitching Film Advertising 119

Cision

NOVEMBER 6, 2015

Some quick statistics: Millennials turn to YouTube for instructions. Questions to Consider: What results come up when somebody types “how to,” “how can I” or “what is” plus the name of your product, organization, service or sector in a YouTube search?

Video 120

Video Trends YouTube Television 120

Cision

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. Read this post to learn how to better interact with journalists on social. How to Write a Press Release That Converts.

Communications 225

Communications Marketing Radio Airlines 225

wiredPRworks

APRIL 20, 2022

About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. The post What Are the New Rules of Marketing and PR? Connect with David Meerman Scott. Facebook [link]. Instagram [link]. Twitter [link]. Growing Social Now.

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Marketing Social Media Trends Instagram 118

Doctor Spin

APRIL 6, 2023

Here goes: Table of Contents What Is a Superhero Solution? Superhero Solution Case Study: Inbox Zero The Challenges of Devising a Superhero Solution PR Resource: How To Write a 1-Page Strategy What Is a Superhero Solution? PR Resource: How To Write a 1-Page Strategy Do you remember when David brought a slingshot to a spear fight?

Strategy 52

Strategy Real Estate Case Study System 52

Critical Mention

MARCH 16, 2020

million followers on YouTube with multiple videos that have been viewed by billions of people. Liza Koshy rose to fame by capturing a great number of viewers on her Vine and YouTube videos. Chef and Restaurateur Jamie Oliver captivates his followers with mouthwatering recipes and ‘How To’ videos on social media. Ariana Grande.

Brand 87

Brand Branding Instagram YouTube 87

Cision

APRIL 21, 2015

It’s a transition to a new way of life, and brands hoping to succeed through content creation need to adapt. On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators. Register now!

Video 120

Video Brand Branding Trends 120

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Social Media 73

Social Media Ethics Trends Viral 73

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition!

Trends 108

Trends Marketing Mobile YouTube 108

Presspage

AUGUST 7, 2018

It combines content marketing strategy, brand journalism, and public relations efforts to consistently tell the story of the brand through imagery and content across multiple platforms. Second, the brand should discuss and demonstrate how it solves problems or overcomes challenges for its customers.

Case Study 97

Case Study Storytelling Study Social Media 97

wiredPRworks

SEPTEMBER 30, 2020

Wondering how to navigate the fast-paced world of social media without getting lost to your competition? Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. Visual Storytelling.

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LinkedIn Storytelling Facebook Measurement 52

Contently - Strategy

JULY 22, 2021

The video was viewed millions of times, and it may have just been the first time a Fortune 500 CEO received so many overwhelmingly positive Twitter responses and YouTube comments. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 58

Travel Hotels Storytelling Content Marketing 58

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. Social Media: Marketing Strategies for Rapid Growth Using Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Shift Communications

OCTOBER 16, 2017

One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. If you have access, either via YouTube or physical travel to stores that have their goods in languages you don’t speak, even better. Idea Generation: Intentional Conflict.

Creativity 96

Creativity Product Launch Examples Energy 96

Cision

OCTOBER 21, 2015

Over the course of a few years, he posted over 600 times to his blog and uploaded over 200 videos to his YouTube channel. By tapping emotions, exploring the ups and downs of his business and bringing his personality to light, he was able to make his content shine. Learn how to amp up your content marketing with influencers.

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