Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Eventually, and thankfully, DEI will be expected and not a marketing point.

Marketing 215

Marketing Content Marketing Social Media Employee 215

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. T he industries that generate the highest demand : Technology, financial services and higher education. Here are five benefits of doing so: Benefits of Marketing with LinkedIn Pulse.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Contently - Strategy

MARCH 5, 2024

But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. Believe it or not, financial content for a bank can be fertile ground for creativity. You’re not just financially literate; you’re fun-loving, young, and hip.

Financial 52

Financial Content Marketing Examples Banking 52

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

Cision

JUNE 2, 2016

In this interview, Eileen shares her thoughts on the challenges of creating meaningful content, the importance of listening well to build relationships and the need for strong writing skills in public relations. How can they overcome them? How has your background in journalism helped you in public relations?

Insurance 120

Insurance Insurance Writing Sports 120

Critical Mention

JULY 20, 2018

So, we’re diving into copywriting mistakes that could potentially hurt your PR campaigns and providing some tips on how to avoid them. Long before content marketing became an important tool for PR pros, Bill Gates famously declared, “Content is king.” The rise of social media and internet marketing has proven him right.

Writing 63

Writing Content Marketing Tools Customer Service 63

Rock the Status Quo

OCTOBER 27, 2014

Every time you distribute a press release, write a LinkedIn post with their perspective or additional “insider details,” then link to the full press release. Write up what they WOULD have said in the interview as an article, referencing and linking over to the original piece of content. FIVE WAYS TO CREATE VALUE.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. Check out my post to find out how.

Tools 136

Tools Publicity Measurement SEO 136

Critical Mention

JUNE 24, 2018

Along these lines, below we have some pointers to on how to fight this troubling trend. How can you truly trust a source when big-name new sources have gotten stories so wrong? According to Fred Garcia, head of Logos Consulting Group, companies need to write their responses in advance. We agree wholeheartedly! Check your facts.

Crisis 94

Crisis Guidelines Social Media Reputation 94

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition!

Trends 108

Trends Marketing Mobile YouTube 108

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Case Study 52

Case Study Financial Content Marketing Study 52

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. SCHEDULE A DEMO.

Marketing 75

Marketing eBook Case Study Measurement 75

Critical Mention

NOVEMBER 9, 2018

This PR firm also provides invaluable tips on how to build your PR career and behind-the-scenes insights on what it takes to run an international agency. Its covers topics like emerging industry trends, how to create an in-depth PR strategy, managing relationships with influencers and working as distributed communications teams.

Blogging 61

Blogging Resources Internal International 61

PR 20/20

MARCH 26, 2020

We talked about what we were seeing, and how it made us feel as consumers; about opportunities for our clients to add value, and where they might take a step back; about what the future could hold, how we could prepare ourselves and our clients, and how to move forward in the midst of so much uncertainty. Goals & Budgets.

Crisis 92

Crisis Marketing Healthcare Resources 92

Sword and the Script

MAY 11, 2019

The study suggests announcements about financial transactions like funding or acquisitions didn’t convert. The study found online newsrooms accounted for 6% of page views and visitors spent 8% more time with the content there. c) Financial transaction releases do not underperform. Online newsrooms are highly visited.

Study 148

Study Media Relations Media Measurement 148

Critical Mention

SEPTEMBER 13, 2018

There has been a constant debate among PR professionals about how to promote their brand. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. Paid vs. owned media. SCHEDULE A DEMO.

Technology 73

Technology Print YouTube Financial 73

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. In this book, Williams targets social media strategies for the modern marketer for businesses and brands of all sizes. by David Meerman Scott. by Antony Young.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Contently - Strategy

APRIL 28, 2022

Or, the sales team’s quarterly report might influence your content repurposing To-Do list since you know what middle-of-funnel content aligns with their sales metrics. The C-suite is always looking for the bottom line when it comes to marketing, as they want to see how marketing connects to the company’s financial reality.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

Critical Mention

JULY 24, 2018

The challenge becomes how to align marketing and PR as a cohesive unit. Business executives often ask themselves, how’s PR is contributing to our bottom line? When she’s not writing you can find her at music festivals, hiking or snowboarding. Think of it as a second dimension to the branding process.

Marketing 76

Marketing Measurement Financial Analytics 76

Sword and the Script

DECEMBER 3, 2016

1) What is Agile Marketing Again? In a piece for the Content Marketing Institute – How to Stop Working So Hard: Agile Marketers Work Smarter – writer Andrea Fryrear says it’s not really a case of doing more with less as some suggest. Here’s how it works. The Struggle is Real in B2B Content Marketing [UML].

Marketing 60

Marketing B2B Content Marketing Training 60

PR 20/20

MAY 8, 2019

But, the great irony of marketing automation is that it’s largely still manual. PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. new hires, promotions, financial news, awards, research reports, general news).

Agency 84

Agency Enterprise Technology Analytics 84

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.

Banking 111

Banking Content Marketing Examples Industry 111

Cision

AUGUST 16, 2016

Through working in television, I have become a strong writer, learned the story angles that capture an audience, learned how to shoot and edit video, and understand the value of social media. I could write a book on this topic. These are all critical skills for a successful PR professional.

Television 120

Television Pitching Journalism Interviews 120

Waxing UnLyrical

MARCH 28, 2017

Next, they discussed “perfect” measurement strategy—what it is, how to go about it, and whether perfection is attainable: A2: Key is that whomever is asking for #measurePR is aligned with how it’s ACTUALLY being measured. Hone your writing skills. Dawn Buzynski (@dawnbuzy) March 9, 2017. No silver bullet.

Measurement 40

Measurement Financial Internal International 40

ZudePR

SEPTEMBER 8, 2015

To coin a term unfairly used by the 1980s UK Chancellor Nigel Lawson to describe currency analysts and financial traders, I’d dismissed bloggers as “teenage scribblers” How wrong was I. The school can teach the child how to read but the parents need to instil that love from an early age. How ashamed am I?

Blogging 75

Blogging Print System Sports 75

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. David Berkowitz , Founder, Serial Marketers. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale.

Marketing 200

Marketing Content Marketing Data Social Media 200

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Analyze, but experiment.

Engineering 64

Engineering Content Marketing Marketing Analytics 64

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. Headlines about “guides” and “how-to” rank in second and thirds spots. I first spotted the data about the content length on MarketingProfs.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Contently - Strategy

DECEMBER 5, 2019

Financial services content is also incredibly complicated. Understanding how to pick the right insurance or save for a mortgage can literally change someone’s life. million for their content marketing budgets in 2019, per Contently research. Brands spend large sums of money on content marketing.

Financial 111

Financial Industry Report Insurance 111

Sword and the Script

APRIL 2, 2019

By the way, the WSJ reporter on that byline used to write for PRWeek). This post offers the cliff note version of a 10-year trend and underscores the similarities for PR agencies and marketing firms, that I think points to a similar future. I believe all signs suggest the future of marketing looks more like public relations.

Agency 101

Agency Trends Marketing Survey 101

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. B2B Marketers are Missing the Point of Content Marketing.

B2B 126

B2B Marketing Survey Software 126

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Social media statistics from 2020.

Survey 180

Survey Marketing B2B Study 180

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. You own a business and want to increase sales. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

SEPTEMBER 17, 2019

I didn’t set out to write a briefing on a martech product – I strive to reserve these efforts for PR technology – but it just sort of happened. and I thought it could be a useful tool for content marketing. and I thought it could be a useful tool for content marketing. 3) Publish the content. Is it creepy?

Marketing 76

Marketing System Analytics Content Marketing 76

Sword and the Script

AUGUST 3, 2021

That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process. Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. Cison has not named a replacement at the time of this writing. Image credit: Unsplash.

Software 86

Software Case Study Pitching Technology 86

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained.

Digital PR 62

Digital PR Tools Google Pitching 62