Contently - Strategy

MARCH 5, 2024

But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. Believe it or not, financial content for a bank can be fertile ground for creativity. You’re not just financially literate; you’re fun-loving, young, and hip.

Financial 52

Financial Content Marketing Examples Banking 52

Buzzstream

MAY 2, 2024

You need to be internally linking to pages you care about on your site, which sends an important signal to Google that this page is important and matters, and it should rank. Google only cares about three, but five is twice as good as three. I, on the, I think it was 12 brands that basically own Google search.

Internal 118

Internal International Insurance Insurance 118

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. T he industries that generate the highest demand : Technology, financial services and higher education. Here are five benefits of doing so: Benefits of Marketing with LinkedIn Pulse.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

DECEMBER 21, 2021

government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. In addition, we’ll finally see legislation removing the blanket immunity of social media monopolies for content under Section 230 of the Communications Decency Act of 1996.”. Social media breakup.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Stephen Waddington

OCTOBER 18, 2018

Often organisations make announcements simply based on when they are ready to be made such as appointments, financial results and product announcements. Shared document environments such as Google Documents or Office 365 are a good interim solution. It’s an approach rooted in PRs and listening to the local environment.

Tools 203

Tools Web Banking Wikipedia 203

The Resolution Blog

JANUARY 8, 2018

Why links in coverage can provide PR value Does your PR coverage include links to owned content? Yes, they can help you add a financial value to your reporting. Can questions improve your content? A useful review and step by step guide on how to develop content that your audience wants and will read.

Tools 136

Tools Publicity SEO Measurement 136

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Case Study 52

Case Study Financial Content Marketing Study 52

Cision

JANUARY 2, 2018

My team and I have worked with numerous enterprise brands, so I understand the magnetic pull of Facebook’s return on investment (which overshadows most platforms besides Google AdWords ). This type of approach is reminiscent of marketing days gone by, but it isn’t representative of what works best in 2018.

Facebook 0

Facebook Marketing Journalism Creativity 0

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Pricing: Free with limited features, $39/mo for Pro tier Alternatives: Google Trends gets you similar insights into search query popularity.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Pricing: Free with limited features, $39/mo for Pro tier Alternatives: Google Trends gets you similar insights into search query popularity.

Digital PR 62

Digital PR Tools Google Pitching 62

The Resolution Blog

MAY 17, 2017

PR, influencer outreach, content marketing, link-builders, social and digital marketing set-ups are all winning communications briefs. We know that senior stakeholders often like to see financial increases and wins but don’t let this draw you to using ‘advertising value equivalent’ in your measurement. Sign up here.

How To 120

How To Measurement Financial Report 120

5W PR

JANUARY 17, 2020

From Google Analytics (which has a free component) to the bevy of paid analytics services available online, there’s no shortage of measurement tools for PR pros to adopt and put to use. If you work for an automotive company, how many people contacted dealers after engaging with your PR your content? Be more selective.

Measurement 78

Measurement Publicity Television Analytics 78

Critical Mention

JANUARY 9, 2019

It’s been several years since Google revealed that cellular search activity was beginning to outpace desktop searches. A recent study by BrightEdge Research claims that Google search is now 57 percent mobile. Google’s implementation of a mobile-first index means that your website needs to be as mobile-friendly as possible.

Trends 108

Trends Marketing Mobile YouTube 108

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

SEPTEMBER 17, 2019

and I thought it could be a useful tool for content marketing. So far, we’ve seen what is, essentially, something with Google search- and Mailchimp-like capabilities integrated into a single platform. First you see standard analytics for any email marketing newsletter – sends, opens, clicks and bounces.

Marketing 75

Marketing System Analytics Content Marketing 75

Sword and the Script

AUGUST 3, 2021

That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process. Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. First, this is an opportunity for brands to fill the void.

Software 85

Software Case Study Pitching Technology 85

Sword and the Script

SEPTEMBER 2, 2014

Steve has long been a believer “content marketing” even before the phrase gained the popularity it has today. The content marketing hype-cycle helped alert those asleep at the wheel that this was a requirement for doing business in an information (Google) age. I have done that for two decades and love to do it.

Content Marketing 112

Content Marketing Mobile Google B2B 112

PR 20/20

MARCH 26, 2020

Shoehorn a few vague, coronavirus-related sentences into the intro of your promotional email: “Content marketing is a great way to tell your story, and in times of uncertainty, content marketing is more important than ever. Join us for this 30-minute webinar where we'll share five content marketing tips…!”.

Crisis 92

Crisis Marketing Healthcare Resources 92

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

Marketing 74

Marketing Conference Content Marketing Agency 74

Critical Mention

FEBRUARY 5, 2019

Two great ways to know what’s trending is through Google and social media trends. Each platform has its own trending section: Google Trends. LinkedIn Content Suggestions. How do you identify what’s trending? Facebook trending. Twitter trends. How do you create an action plan for trending topics?

Trends 61

Trends Viral Analysis Crisis 61

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. Here are some of our favorite examples of content marketing from banks and financial institutions in the last couple years. MD Financial’s Medical School Cost Calculator.

Banking 111

Banking Content Marketing Examples Industry 111

The Proactive Report

JUNE 23, 2015

There is no doubt that video is the preferred content format of the future. These folks have access to tablets as well and are using multiple screens to get their information. When it comes to making a business decision search is now the most trusted source for news and information. 2015 Global Trust Barometer).

Video 100

Video Mobile Trade Shows YouTube 100

Critical Mention

NOVEMBER 26, 2018

Search engines like Google are constantly changing their algorithms to filter out junk posts. Having natural links on an influencer’s page to your site or blog boosts your page in Google’s search results. You can also collaborate with them and request that the influencer mentions your brand on their blog or post one of your articles.

Marketing 80

Marketing SEO Advertising Advertising 80

Cision

AUGUST 16, 2016

While Burns360 is an agency that is embracing new PR concepts like digital and content marketing, its belief that journalism is essential to PR has never wavered. A television station isn’t the right place to send a news release about the hiring of a mid-level position or your company meeting its quarterly financial goals.

Television 120

Television Pitching Journalism Interviews 120

Waxing UnLyrical

JULY 12, 2018

As a former head of communications for major financial services firms, where I’d been responsible for communications soup-to-nuts, I would tell people that I focused on 360-degree communications … in short, I was saying I could pretty much do everything. Twitter Facebook Google+ LinkedIn The post How Do You Build A Brand?

Brand 74

Brand Branding Banking Financial 74

PR 20/20

MAY 8, 2019

That being said, releases can be an enormous drain on human and financial resources for large enterprises. new hires, promotions, financial news, awards, research reports, general news). Delivered monthly, our standard marketing reports explain what happened, why, and how it compares to a previous time frame. 7,500/month.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

DECEMBER 19, 2017

2) How has blogging as a discipline or functional area evolved and how should it fit in the marketing or communications construct from a tech company’s perspective? Google actively publishes more than 60 blogs in over 50 languages. You’re favorite marketing campaign of all time is…the Chick-Fil-A cows. You blog, we promote.

Marketing 67

Marketing Local Pitching Blogging 67

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow.

Writing 198

Writing Communications Marketing B2B 198

Contently - Strategy

DECEMBER 5, 2019

Financial services content is also incredibly complicated. million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. The first part compares finance against other industries and highlights content benchmarks.

Financial 111

Financial Industry Report Insurance 111

PR 20/20

NOVEMBER 4, 2016

How would I build an entirely new financial model and productize a service business? As I wrote in The Marketing Agency Blueprint , the guiding principle was that prices had to be value based, meaning they were to be determined based on perceived and actual value rather than the number of billable hours something takes to complete.

Agency 40

Agency Marketing Software Resources 40

PR 20/20

JUNE 25, 2019

“The public expectations of your company have never been greater… Every company must not only deliver financial performance, but also show how it makes a positive contribution to society. Sample services include: Content strategy, with the Cognitive Content Hub™ methodology. Content production.

Marketing 52

Marketing Storytelling Technology Community 52

Flatiron Communications

MAY 20, 2015

My test questions contrasted with Google’s (in)famous open-ended job interview questions , e.g., “How many piano tuners are there in Chicago” or “How much does the Empire State Building weigh? Q1) The Financial Times recently announced that it would not charge its advertisers by the number of reader views or clicks.

Journalism 28

Journalism Radio Report Advertising 28

Stuart Bruce

OCTOBER 30, 2014

Google Glass is still at a rudimentary stage. We can publish our own content without the need for an intermediary or filter that is mainstream media. When Tom Foremski quit the Financial Times he was the first big mainstream media journalist to start making a living from a blog. But to publish quality content.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). 2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? When PR Turned to the Dark Side ”).

Pitching 43

Pitching Journalism Tools Agency 43

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Derek is a copywriter and content marketer. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

AUGUST 25, 2020

When I talk to healthcare marketers, I often hear the same adage— that healthcare marketing is 20 years behind the times. When it comes to content, that’s kind of true. While industries like travel, financial services , and tech have embraced content marketing for over a decade, healthcare lags behind.

Healthcare 143

Healthcare Infographics Marketing Content Marketing 143