Contently - Strategy

MARCH 5, 2024

But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. Believe it or not, financial content for a bank can be fertile ground for creativity. You’re not just financially literate; you’re fun-loving, young, and hip.

Financial 52

Financial Content Marketing Examples Banking 52

The Resolution Blog

JANUARY 8, 2018

Why links in coverage can provide PR value Does your PR coverage include links to owned content? Yes, they can help you add a financial value to your reporting. Can questions improve your content? A useful review and step by step guide on how to develop content that your audience wants and will read.

Tools 136

Tools Publicity SEO Measurement 136

Critical Mention

FEBRUARY 5, 2019

Two great ways to know what’s trending is through Google and social media trends. Each platform has its own trending section: Google Trends. LinkedIn Content Suggestions. When she’s not writing, you can find her at music festivals, hiking or snowboarding. How do you identify what’s trending? Facebook trending.

Trends 61

Trends Viral Analysis Crisis 61

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Case Study 52

Case Study Financial Content Marketing Study 52

Critical Mention

NOVEMBER 26, 2018

Search engines like Google are constantly changing their algorithms to filter out junk posts. Having natural links on an influencer’s page to your site or blog boosts your page in Google’s search results. When she’s not writing you can find her at music festivals, hiking or snowboarding. SCHEDULE A DEMO.

Marketing 80

Marketing SEO Advertising Advertising 80

PR 20/20

MARCH 26, 2020

Reevaluate any content scheduled or planned for the next few weeks: Is it appropriate given the current climate? As of this writing, many brands have interrupted their "regularly scheduled" content — and quite a few are reaching out to their audiences to ask what they want or need right now. Goals & Budgets.

Crisis 92

Crisis Marketing Healthcare Resources 92

PR 20/20

MAY 8, 2019

But, the great irony of marketing automation is that it’s largely still manual. That being said, releases can be an enormous drain on human and financial resources for large enterprises. new hires, promotions, financial news, awards, research reports, general news). Ideas are organized by marketing category (e.g.

Agency 84

Agency Enterprise Technology Analytics 84

Cision

AUGUST 16, 2016

While Burns360 is an agency that is embracing new PR concepts like digital and content marketing, its belief that journalism is essential to PR has never wavered. I could write a book on this topic. These are all critical skills for a successful PR professional. What are some of the biggest pitching mistakes brands make?

Television 120

Television Pitching Journalism Interviews 120

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.

Banking 111

Banking Content Marketing Examples Industry 111

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. This analysis was part of a larger study that SEMrush published titled the Global State of Content Marketing Report 2019.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Contently - Strategy

DECEMBER 5, 2019

Financial services content is also incredibly complicated. million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. The first part compares finance against other industries and highlights content benchmarks.

Financial 111

Financial Industry Report Insurance 111

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Pricing: Free with limited features, $39/mo for Pro tier Alternatives: Google Trends gets you similar insights into search query popularity.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Pricing: Free with limited features, $39/mo for Pro tier Alternatives: Google Trends gets you similar insights into search query popularity.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

SEPTEMBER 17, 2019

I didn’t set out to write a briefing on a martech product – I strive to reserve these efforts for PR technology – but it just sort of happened. and I thought it could be a useful tool for content marketing. and I thought it could be a useful tool for content marketing. 3) Publish the content.

Marketing 76

Marketing System Analytics Content Marketing 76

Sword and the Script

AUGUST 3, 2021

That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process. Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. Cison has not named a replacement at the time of this writing.

Software 86

Software Case Study Pitching Technology 86

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. “Writing makes me aware. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

SEPTEMBER 2, 2014

Steve has long been a believer “content marketing” even before the phrase gained the popularity it has today. The content marketing hype-cycle helped alert those asleep at the wheel that this was a requirement for doing business in an information (Google) age. I have done that for two decades and love to do it.

Content Marketing 112

Content Marketing Mobile Google B2B 112

Stuart Bruce

OCTOBER 30, 2014

Google Glass is still at a rudimentary stage. We can publish our own content without the need for an intermediary or filter that is mainstream media. When Tom Foremski quit the Financial Times he was the first big mainstream media journalist to start making a living from a blog. But to publish quality content.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Contently - Strategy

JANUARY 23, 2019

” He described the Vox mission to The Content Strategist and other reporters at a recent press event. Of course, Klein couldn’t simply write explainers for his readers on request, and when he began to amass a team around him, he realized journalists weren’t always the right hire. “That was the thing. .

Media 111

Media Journalism Content Marketing Education 111