Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.

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Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

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MaccaPR

JANUARY 29, 2021

That was surely the case when our public relations agency hosted Joe Pulizzi, the Amazon best-selling author of “Killing Marketing,” “Content Inc.” ” and “Epic Content Marketing” and founder of the Content Marketing Institute, in our almost-monthly Sharper Angle webinar series.

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Cision

APRIL 18, 2016

A lot of the buzz after Facebook’s recent F8 Conference focused on Messenger “bots,” sensationalizing that feature to the point that you might be under the impression that Facebook’s artificial intelligence is sophisticated enough to carry on natural conversations with you (spoiler alert: they’re not).

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PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.

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Content Marketing B2B Trends Marketing 81

Communications Conversations

AUGUST 3, 2021

Three of the top four answers hone in on content marketing or engagement. This probably surprises no one, given the keen focus on content in terms of budget and resources in almost all marketing departments in 2021. Something most brands aren’t very great at–and don’t resource effectively.

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Contently - Strategy

AUGUST 19, 2020

Health Union , an online health community of writers that also offers clinical trials services, is another good resource. One of the most impactful ways for us to work with patients is review building on our own sites and Facebook,” said Alex Deckard, SEO manager at Aeroflow Healthcare , a medical equipment company.

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Cision

APRIL 25, 2016

Often you’ll read that Facebook is a “pay-to-play” platform for businesses. million active users on the Facebook platform, but with Facebook Page reach in the single digits (at best) it is generally thought that it is necessary to allocate dollars to communicate on Facebook. There may be 1.5

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PR 20/20

FEBRUARY 21, 2017

As content marketing continues to evolve, businesses across the globe have adopted it at a rapid pace. So what’s predicted to become of content marketing this year? Forbes ( @Forbes ) describes content marketing as a digital trend that is evolving fast , which means companies must jump on the bandwagon ASAP.

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Sword and the Script

AUGUST 23, 2016

It’s almost cliché, except the advice is sage: when it comes to content marketing , don’t make home improvements to a rental property. Survey Finds Improving Optimism in Content Marketing. The Psychology of More in Content Marketing and Social Media [UML]. See these 7 services that deliver B2B results.

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Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Half of respondents use visuals on a weekly basis to support their content efforts, and an impressive 30% do so daily.

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Cision

JUNE 2, 2015

Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” “Content is a filter that can qualify your audience better.” Want more content marketing insights from Ann Handley? “I can’t control anything that Facebook does.

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Communications Conversations

JUNE 29, 2021

On Facebook , post between 1 and 2 times a day. By my count, this would mean, Hootsuite is recommending you post to your Insta page 12-28 times per month; to your Facebook page 30-60 times per month; to Twitter 30-150 times per month; and to LinkedIn a whopping 30-150 times per month. Notably: Resources. Not even close.

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Social Media Media Survey LinkedIn 211

Onclusive

OCTOBER 3, 2017

For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. This gives your audience access to your content where they want to find it.”.

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Sword and the Script

FEBRUARY 6, 2018

To prove otherwise, she pulled out her phone, opened up Facebook, scrolled to find the article and then handed me the phone. He then injected this gossip into Facebook and drew visceral reactions from people like my friend – which the algorithm rewarded with more exposure. You can and should run content marketing like a publisher.

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Communications Conversations

AUGUST 3, 2021

Three of the top four answers hone in on content marketing or engagement. This probably surprises no one, given the keen focus on content in terms of budget and resources in almost all marketing departments in 2021. Something most brands aren’t very great at–and don’t resource effectively.

Customer Service 158

Customer Service Social Media Marketing Media 158

Critical Mention

MARCH 20, 2019

With news media resources continuing to shrink, news organizations find that interviews through social media save valuable time and resources. Influencers who know how to successfully conduct a media on Skype and Facebook Live and other social media outlets are more likely to be asked to appear on camera. SCHEDULE A DEMO.

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The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. However, things are changing and that is no longer the case.

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Sword and the Script

SEPTEMBER 13, 2016

For some, the term content marketing seemed to come out of nowhere – and with such urgency. While it’s not new , this perception has created a lot of confusion among lawyers and legal marketers, and in the broad legal space, over what it is, what it isn’t, and how to do it effectively. 1) Content marketing is media you own.

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Shift Communications

JUNE 2, 2015

Today I wanna talk about a fundamental error I see many companies make with regard to Content Marketing. But if you make the resource investment in content creation you need to make an even bigger investment in marketing that content. They create something. They post it somewhere. is totally appropriate.

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Content Marketing Strategy Marketing Pinterest 60

Sword and the Script

SEPTEMBER 29, 2015

The best way to excel at content marketing is to “be the story.” ” That’s according to the new documentary by the Content Marketing Institute : The Story of Content. The film, which runs a little more than 40 minutes, explores what content marketing is, its history and why it’s different.

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Buzzstream

MARCH 3, 2020

If you consider yourself a subject matter expert, there are three main reasons why you should be incorporating podcast guesting into your content marketing mix, along with some considerations for once you get started with this strategy. You’ll extend your reach to highly engaged audiences . Conclusion.

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Shift Communications

MARCH 10, 2015

The flip side of this coin is Facebook’s continued reduction in what brands and companies can do for free on their service. May 2012 : Facebook rolls out Promoted Posts for brand Pages. August 2013 : Facebook announces that it will feature more high-quality content, at the expense of content that isn’t as popular or well-liked.

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Facebook Advertising Advertising Technology 60

PR 20/20

MARCH 30, 2016

Check out more information about PR 20/20’s Marketing Growth Hackathon model in this blog post or this free webinar. Resources and Templates for Marketing Acceleration. Marketing is always changing to meet consumer demands. Why not rely on outside resources and templates to lead the way? Looking for more resources?

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Resources Marketing Pinterest eBook 40

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Guidelines for Submitting.

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Remote PR Jobs

SEPTEMBER 25, 2023

So if you're looking to warm up leads that you've generated with earned media or win over some more, it's important that you're focusing on producing these educational, valuable resources. At the end of the day, this content can help leads determine whether or not working with you is the right choice for them.

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Flack's Revenge

NOVEMBER 10, 2016

In short, if you are in the news business or want to promote your own, you are missing out if you are not on Facebook, LinkedIn, Twitter, etc. Sure, many in PR have jumped on the social media and content marketing bandwagons. Learn about the secrets of shareable content and how to get into the news feed.

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Contently - Strategy

APRIL 20, 2023

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. But to truly maximize content value, you need to have a way to measure your content’s impact.

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Analytics Content Marketing SEO Data 78

PR 20/20

JANUARY 6, 2023

If your SEO isn’t up to par, you can gather keyword data from various resources. The top keywords you discover can then be used as direction for the type of content you should be creating. You can also add these keywords to your existing website content to help boost its search engine ranking. Answer the Public.

Engineering 86

Engineering SEO How To Resources 86

5W PR

APRIL 21, 2023

UGC is cost-effective for brands, as they can use content created by customers. This saves resources while providing valuable marketing content. UGC can provide photos, videos, reviews, and social media posts for brands to use in their marketing efforts. This boosts engagement and builds trust with consumers.

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Consumer Video Social Media Community 88

Cision

SEPTEMBER 20, 2017

As journalists are asked to do more in the digital realm with fewer resources, the opportunity for PR professionals to be a trusted resource to journalists increases when we understand their specific needs. Publishing Content. The Intercept (@theintercept) August 5, 2017.

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PR 20/20

SEPTEMBER 21, 2016

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. How to Use Content to Maximize the B2B Buying Process. Long Form Content for the Win at REI. Not to worry.

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Bad Pitch Blog

APRIL 19, 2012

Resources are such that content from brands and consumers as well as new publishing technologies are being tapped by the fourth estate to deliver their product. It requires more than hiring an ex-journalist, a search engine expert or a "digital native" to help you write stories, mix up Google juice or do Facebook, respectively.

Content Marketing 66

Content Marketing Marketing Journalism Consumer 66

wiredPRworks

APRIL 20, 2022

Facebook [link]. About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. Your marketing should be too, but there are challenges to be aware of. Barbara Rozgonyi on Facebook. Connect with David Meerman Scott.

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Cision

DECEMBER 20, 2017

Insurance is not a particularly fun industry, but by creating a character that people like, Progressive can develop tons of Flo-related content. Flo has even become a bit of a celebrity with almost five million likes on Facebook. Payson even created an app to give users updates on the oil and gas market and help calculate investments.

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Industry How To Insurance Insurance 222

PRSay

OCTOBER 8, 2021

The founder and CEO of Zuckerberg Media talked about receiving a call from her brother, Mark, to help with digital marketing for his new venture, which was called The Facebook at the time. However, Facebook faced the same obstacles as other Silicon Valley startups in the early days — no resources and competing companies, she said.

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Creativity Facebook Technology Employee 174

Remote PR Jobs

SEPTEMBER 25, 2023

Here’s how to ensure public relations continues to play a role in your marketing strategy: Amplify your message. Launching ads on Facebook or Twitter can generate predictable results from a revenue perspective, but the unique nature of these platforms means your ads are usually open to feedback from the audience you target.

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