Remote PR Jobs

SEPTEMBER 25, 2023

Earned Media Quite simply, earned media refers to media exposure you’ve earned through word-of-mouth. Whether it was the fantastic content you've distributed, the influence of your SEO efforts, the customer experience you've delivered, or a combination of all three, earned media refers to the recognition you receive as a result.

Media 100

Media Pinterest LinkedIn Case Study 100

Sword and the Script

SEPTEMBER 20, 2016

The Facebook Frozen Frog and Fodder for Content. Teaching and Relevance: The Last Mile in Marketing. The Shocking Beef about Feeding the Content Monster. The important lesson here is that context matters in content marketing. Looking for future proof content marketing help? . Wait…what?!

Content Marketing 60

Content Marketing Marketing Comparison Data 60

Contently - Strategy

APRIL 20, 2023

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. But to truly maximize content value, you need to have a way to measure your content’s impact.

Analytics 78

Analytics Content Marketing SEO Data 78

Waxing UnLyrical

FEBRUARY 20, 2015

Ah… content marketing. “Let’s do some content marketing!” When content marketing lets you down. So instead I posted it on Facebook, where several of us laughed over it together. Well: If I like their content, I might refer them to someone who might indeed hire them.

Content Marketing 40

Content Marketing Marketing LinkedIn Facebook 40

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. Social media: Social updates have been scheduled from your company’s accounts on LinkedIn, Facebook, Google+, and Twitter. Let’s explore how public relations can add fuel to this content fire.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Sponsored content is content that an organization or brand pays to place and promote.

Advertising 334

Advertising Advertising B2B SEO 334

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Cision

APRIL 12, 2016

An organic audience refers to those who are driven towards your website or blog through unpaid distributions. For example, the people coming to your website through search engine result pages (SERPs) or Facebook posts would be considered organic traffic. Create a strong content marketing plan. What is an organic audience?

Infographics 120

Infographics eBook Content Marketing Video 120

Cision

SEPTEMBER 20, 2017

PR professionals and marketers need to understand journalist’s motivations to use these platforms to be better resources, perhaps as well to use social media similarly to support their own content marketing efforts. Publishing Content. They are on display in several indoor and outdoor locations for 100 days.

Social Media 226

Social Media Media Journalism Study 226

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

JANUARY 3, 2023

Here are a few examples: Social media: PR practitioners use social media platforms like Twitter, Facebook, and Instagram to get their message out to the public. This can involve creating and sharing content, interacting with followers, and using hashtags to reach a wider audience. How is technology being used in public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

OCTOBER 15, 2019

>>> Related: 5 Proven Ways PR can Develop Client Media References in B2B Organizations. If account-based marketing (ABM) is a hot topic in your marketing organization, this is an easy way for PR to make friends and influence people in your own business. >>> But they are. Everyone is.

B2B 78

B2B Facebook Advertising Advertising 78

Cision

MAY 23, 2016

Conversely, if you mention “social media” in reference to anything other than Facebook, odds are that most of the people who hear you will be thinking of Facebook features even if you’re trying to communicate the capabilities of Instagram. So how do we overcome the divergence of our media exposure? Peer Groups.

Communications 206

Communications Television Transportation Study 206

Cision

AUGUST 22, 2016

One of the biggest developments for content marketing may have been hidden in plain sight for the last year. From a communications and marketing perspective, it’s important to understand what AMP is, how it works and how you can implement it in your content marketing. Ecommerce content could come up faster.

Mobile 96

Mobile SEO Web Google 96

Buzzstream

JANUARY 22, 2024

For reference, the median DR in our analysis was 74. Ahrefs provides helpful date stamps for large algorithm updates so you can easily cross-reference to see when a site might have been hit by an algorithm update, which is a bad sign. In the image below, there are no real posts or engagement from followers on their Facebook since 2021.

Analysis 91

Analysis SEO Guidelines Google 91

Sword and the Script

JULY 2, 2016

Search is a form of a question…which is why answering customer questions is a sound strategy for content marketing. By contrast, we share content on social media when it’s convenient for us, says to Steve Plunkett. 3) Should You Use Hashtags on Facebook? Also see: Fear: Why Smart People Avoid Social Media .

Marketing 64

Marketing Viral Survey Infographics 64

Ishmael's Corner

MAY 10, 2015

One person who has labored over B2B content, what works and what doesn’t work, is my good friend and colleague Steve Farnsworth. In short, Steve knows content marketing and the nitty gritty of lead generation. With this as the backdrop, here are his top 10 tools and resources that he applies to content marketing campaigns.

Tools 60

Tools B2B Software Storytelling 60

Shift Communications

DECEMBER 30, 2015

Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. The framework rests on pace and visibility, with pace referring to how fast conditions are changing in an industry, and voice referring to how well a message can be heard in the communications landscape.

Twitter 74

Twitter Pitching Facebook Data 74

Critical Mention

SEPTEMBER 24, 2019

Plus, many of today’s email marketing companies provide services that will allow you to track customer actions and identify what email content stands out to clients. Overall, having a successful email campaign provides additional exposure to your site, its product and its content. Produce Content Marketing.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Marketwired

JANUARY 5, 2016

Focus your content-sharing and creation efforts. According to our content marketing survey, 64% of PR pros are planning to increase their time, resources, and efforts spent on content marketing in 2016. A micro-moment refers to thoughts consumers have that can be fulfilled by taking an action online.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Buzzstream

DECEMBER 28, 2023

Using the Buzzmarker allows you to craft emails without leaving the blog page, so you can easily reference any information from the target blog post within your email. For instance, you can filter by Publication Date to find the most recent content and active blogs for outreach. Pricing: $99/mo for Lite Version 3.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Using the Buzzmarker allows you to craft emails without leaving the blog page, so you can easily reference any information from the target blog post within your email. For instance, you can filter by Publication Date to find the most recent content and active blogs for outreach. Pricing: $99/mo for Lite Version 3.

Tools 71

Tools Blogging Pitching Google 71

ReimaginePR

AUGUST 29, 2016

Get Started on Facebook. If You’re Just Getting Started: If you’re not sure which platform to start on, I’d recommend Facebook. Facebook has over 1 billion active users every month, and 70% of those users are active every day. It stands to reasons that at least some of your target audience is on Facebook.

Social Media 149

Social Media Marketing Media Facebook 149

Prohibition

AUGUST 4, 2021

Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes. With the advent of online reviews, social media sites like Facebook, Twitter, Instagram etc.,

Reputation 62

Reputation Brand Branding SEO 62

Buzzstream

DECEMBER 28, 2023

Using the Buzzmarker allows you to craft emails without leaving the blog page, so you can easily reference any information from the target blog post within your email. For instance, you can filter by Publication Date to find the most recent content and active blogs for outreach. Pricing: $99/mo for Lite Version 3.

Tools 62

Tools Blogging Pitching Google 62

Rock the Status Quo

JANUARY 22, 2015

Social media is stealing their value away as the first source of breaking news and content marketing has exploded into a rich source of fresh perspectives, opinions and expertise in an unprecedented volume. First, due to volume (it’s all over my Facebook stream), second due to credibility of links where the story originated. (

Agency 100

Agency Survey Customer Service Engineering 100

Flack's Revenge

DECEMBER 5, 2017

I definitely cautioned students in my university classes against using these types of sources as credible references in their papers/projects. Yet they’re really simply PR pieces. With my PR hat on, though, I’ve helped clients land these types of opportunities. Is it interesting to get pitches?

Pitching 174

Pitching Journalism Video Advertising 174

Sword and the Script

AUGUST 3, 2021

That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process. Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. First, this is an opportunity for brands to fill the void.

Software 85

Software Case Study Pitching Technology 85

Sword and the Script

APRIL 4, 2017

The channels that produce the most leads for B2B marketers are as follows: Email: 62%. Content marketing: 51%. That brings us to content marketing and the adjacent reference to lead generation in this study, which I think can be confusing. In part, this is why content marketing has become so important.

B2B 63

B2B Study Marketing Survey 63

PR 20/20

MAY 22, 2018

That world may be fictional, but doublethink is real—and it’s destroying your content creation efforts. Content marketers (like any content creators) are in danger of doublethinking their way to a practice more insidious than plagiarism: patchwriting. Content publishing calendar. Freedom is slavery. Plagiarisma.

Content Marketing 79

Content Marketing Writing Tools eBook 79

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. Even older content is still useful, and if needed we can always make updates.

Community 120

Community Mobile Blogging Publicity 120

Communications Conversations

MARCH 3, 2015

After all, who could predict that Facebook would become an essential took for PR pros in 2005? Facebook won’t exist, but social media will still be key to PR success. It feels like we’re almost at a tipping point with Facebook. I know it continues to be the dominant platform in social media marketing.

Technology 60

Technology Content Marketing Social Media Facebook 60

PR in High Definition

JUNE 3, 2020

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. When you’re using free stock images, please do note that it’s still polite to reference the creator!

Digital PR 77

Digital PR Viral Creativity Examples 77

wiredPRworks

JUNE 5, 2018

Digital Marketers Sound Off features contributions from 101 digital marketing specialists who share their favorite tools, tips, tactics, and predictions for the future. .

Marketing 45

Marketing Insurance Insurance B2C 45

PR Fuel

MAY 27, 2021

Nearly 80% of content marketers incorporate press releases into their content marketing strategies. You can make a list of: Traditional news agencies (radio, TV, newspapers) Digital news outlets (blogs) Social media influencers (on Facebook, Instagram, LinkedIn, etc.). Try to tease the content within the email.

Guidelines 93

Guidelines SEO Social Media Engineering 93

Konnect Agency

MARCH 15, 2021

Typically influencers have media kits where they share their follower demographics and past partnerships, and requesting the influencer’s back-end analytics allows us to get an accurate read on how their audience really engages with them and their content. Instagram, TikTok, YouTube or Facebook).

Instagram 52

Instagram Analytics Product Launch Retail 52

Sword and the Script

JANUARY 24, 2017

So says the Atlanta-based marketing strategist Jeff Beale who also goes by Mr. Marketology. Jeff is a contributing author to the book Influencer Breakthroughs which is available on Amazon and promotes a flavor of marketing he refers to as “authority marketing.”. 1) You advocate “authority marketing” as a concept.

Marketing 60

Marketing Ethics Interviews Google 60