Sword and the Script

APRIL 12, 2022

Enterprise monitoring may cost more. Intrado added some new capabilities to its Notified product including social media monitoring for TikTok, Instagram, YouTube, Twitter, and Facebook – and press release metrics, such as total views and unique readers. Content picks from around PR . Vetted acquired by ITK Information Services.

Software 89

Software Pitching Measurement Enterprise 89

Contently - Strategy

FEBRUARY 22, 2023

Facebook Live videos drive three times more engagement and 10 times the amount of comments than traditional videos. Enterprise software provider SAP live streams conversations with its high-profile customers each month in a series called “Better Together: Customer Conversations.” Livestreams can take on many forms.

Video 89

Video Strategy Marketing Instagram 89

Sword and the Script

JUNE 10, 2017

It’s why, as noted in the March 2017 edition of the Monthly Scripts newsletter , Sir Martin Sorrell, who leads what is perhaps the largest marketing services enterprise in the world, fears not Google or Facebook – but Amazon. Pay to Play: Why PR and Marketing Should Care About Net Neutrality [UML].

Trends 85

Trends Marketing Mobile Web 85

PR 20/20

SEPTEMBER 17, 2019

“Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Prohibition

AUGUST 4, 2021

It can also improve the quality of leads generated by marketing campaigns or prevent negative publicity from impacting your company’s bottom line. With the advent of online reviews, social media sites like Facebook, Twitter, Instagram etc., Social Media Marketing/Management involves: Social listening. Content Marketing.

Reputation 62

Reputation Brand Branding SEO 62

PRSay

NOVEMBER 5, 2018

Consider “going live” on Twitter, Facebook and YouTube the next time you livestream an event. For tips and best practices on video content, download our white paper, “ Using Video in Press Releases.” You’ll understand why it can be so powerful in driving successful content marketing programs. Maximizing your network.

Video 117

Video Communications Strategy Product Launch 117

Cision

AUGUST 31, 2015

It’s well known that Facebook Likes and social shares don’t correlate to conversion or sales and can be (pretty) easily manipulated. The reason to buy a Facebook Like or to manipulate social sharing isn’t for anything tangible; it is for the prestige that comes with having 100,000 Twitter followers or 10,000 Facebook Likes.

Video 120

Video Mobile YouTube Enterprise 120

PR 20/20

MAY 8, 2019

The Institute reaches and influences marketing leaders with 13,000+ website visitors per month (+54% YOY), and 5,700+ subscribers, growing at 5 - 10% per month. We’re also tracking more than 1,100 sales and marketing AI companies with combined funding north of $5 billion. PR 20/20 created MAICON and is the marketing engine behind it.

Agency 84

Agency Enterprise Technology Analytics 84

wiredPRworks

APRIL 27, 2020

“ Agencies and marketers alike are addicted to storytelling. The advent of so-called content marketing is the thought that every problem can be solved by telling a better story. Marketers have an addiction to storytelling. Marketers have gotten into the habit of using storytelling to solve every problem.

Marketing 52

Marketing Storytelling Content Marketing Examples 52

wiredPRworks

APRIL 27, 2020

“ Agencies and marketers alike are addicted to storytelling. The advent of so-called content marketing is the thought that every problem can be solved by telling a better story. Marketers have an addiction to storytelling. Marketers have gotten into the habit of using storytelling to solve every problem.

Storytelling 52

Storytelling Brand Branding Marketing 52

Sword and the Script

MAY 21, 2019

When you think enterprise sales, it’s probably not Disney that comes to mind. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare.

B2B 81

B2B Social Media Company Marketing 81

Waxing UnLyrical

MARCH 31, 2019

Like, for example, that script that suggests the best time to post on Facebook or send your email. If you are fortunate enough to work in a larger organization that deploys an enterprise-wide AI system like Lucy or Albert, then you can expect to see deep insights about your stakeholders and the content you are using.

Analytics 65

Analytics Data Pinterest System 65

Cision

SEPTEMBER 26, 2017

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Keeping Content Powerful And Unique.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Sword and the Script

FEBRUARY 12, 2019

Analysis: Six years ago, I noted the future of social media marketing was a path paved in payment. Social media experts were still saying things like a branded Facebook page might eliminate the need for a website or a blog (holy cow, was that wrong!). It seems obvious now — but it didn’t then. Give our services a try.

Blogging 106

Blogging Survey B2B Analysis 106

Waxing UnLyrical

JULY 13, 2016

Fact: Every for-profit enterprise wants—and all they want—is profitable revenue growth. Still measuring your company’s “likes” on Facebook and followers on Twitter? Blogging and content creation through social media are excellent avenues for content marketers to create and measure. Ummm … Why? Align or Die.

Measurement 40

Measurement Advertising Advertising Enterprise 40

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. This helps you create better content and continue to optimize your existing content.”

B2B 57

B2B Content Marketing Trends Marketing 57

Cision

JULY 13, 2015

Writing for PRSA, account manager Heather Sliwinski says that disingenuous communication is evident and oftentimes repulsive to other people : “You don’t need to compartmentalize or be half of yourself on Twitter and the other half of yourself on Facebook. It’s OK to act like a human being on LinkedIn or Twitter. ’ and then do it.”

Writing 120

Writing Social Media Community Course 120

PR 20/20

FEBRUARY 21, 2017

As content marketing continues to evolve, businesses across the globe have adopted it at a rapid pace. So what’s predicted to become of content marketing this year? Forbes ( @Forbes ) describes content marketing as a digital trend that is evolving fast , which means companies must jump on the bandwagon ASAP.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

PR 20/20

JUNE 6, 2023

It includes SEO tools, a drag-and-drop editor, and collaboration features to simplify content creation. Social media management: HubSpot Marketing Hub integrates with major social media platforms, like Facebook, Instagram, Linkedin, and Twitter. More on CMS Hub below. ?

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Sword and the Script

DECEMBER 20, 2022

Onalytica is probably the closest, but the site is unfocused: when you can search for anything from animation to zoology, that doesn’t give B2B marketers or PR professionals confidence about deep B2B influencer marketing expertise. Tom Pick , Digital Marketing Consultant, Webbiquity LLC. Embrace change and try to stay positive.”

Marketing 189

Marketing Content Marketing Data Social Media 189

Flatiron Communications

MARCH 25, 2015

Our blog gets 250K visits a month, and every blog post is promoted to our more than 1 million social followers on Twitter, Facebook, LinkedIn, Medium, and more. Content reigns supreme more than ever. Is it even ethical for a writer at a journalistic enterprise vs. a YouTube star to even think of such things?

Content Marketing 28

Content Marketing Marketing Enterprise YouTube 28

Cision

MARCH 13, 2017

In the world of digital marketing, traditional marketing tactics have been reinvented so many times that it is not rare for traditionalists to get disillusioned. For example, LinkedIn is most commonly used by B2B marketers while Facebook is commonly employed by B2C marketers (especially in the retail domain).

SEO 229

SEO Social Media Tools Google 229

Sword and the Script

AUGUST 3, 2021

That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process. Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. First, this is an opportunity for brands to fill the void.

Software 85

Software Case Study Pitching Technology 85

Rock the Status Quo

JANUARY 22, 2015

Social media is stealing their value away as the first source of breaking news and content marketing has exploded into a rich source of fresh perspectives, opinions and expertise in an unprecedented volume. First, due to volume (it’s all over my Facebook stream), second due to credibility of links where the story originated. (

Agency 100

Agency Survey Customer Service Engineering 100

Cision

MAY 4, 2015

We’re excited to realize the next step in our ongoing mission to innovate the content marketing, social and PR spaces with the release of two new products: the Cision PR Edition and Cision Social Edition. Integrate real-time social monitoring into enterprise applications. Social Media Integration. Social Media Listening.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Contently - Strategy

OCTOBER 15, 2020

“When you let your customers interact with your content, they make choices that are relevant to them, and you learn more about them each time they click,” said Jennifer Burak, who was VP of marketing for Rapt Media, an enterprise video platform, before becoming director of marketing at Techstars.

B2B 130

B2B Trends Video Course 130

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick. You can connect with her on LinkedIn.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Content marketing? Influence marketing? Facebook falls into this category, as audiences expect you to be on Facebook and it’s the largest social network in the world. All of the above?

Strategy 72

Strategy How To Measurement Analytics 72

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Help them identify and participate in a few relevant Facebook groups, LinkedIn groups and/or Google communities.

Corporate 100

Corporate Leadership Brand Branding 100

Communications Conversations

AUGUST 31, 2018

” I’ve been surprised by how similar content marketing is to journalism. Brands essentially have an opportunity to become their own newsrooms and identify the stories that reporters no longer have the time to enterprise and produce. Is there anything you’ve been surprised by in your transition?

Media 112

Media Journalism Report Video 112

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. Key stakeholders to notify may include (but aren’t limited to): Social media specialists who can share the content asset on channels like LinkedIn, Twitter, Facebook, and Instagram.

eBook 120

eBook Product Launch Software Internal 120