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Another PR Tech Startup Gets Venture Funding [PR Tech Sum]

Sword and the Script

Enterprise monitoring may cost more. Intrado added some new capabilities to its Notified product including social media monitoring for TikTok, Instagram, YouTube, Twitter, and Facebook – and press release metrics, such as total views and unique readers. Content picks from around PR . Vetted acquired by ITK Information Services.

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Paid Social Media as Surround Sound in B2B Marketing; Off Script No. 39: Betsy Hindman of the Hindman Company

Sword and the Script

When you think enterprise sales, it’s probably not Disney that comes to mind. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare.

B2B 81
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Measurement: Why Business As Usual Just Doesn’t Cut It

Waxing UnLyrical

Fact: Every for-profit enterprise wants—and all they want—is profitable revenue growth. Still measuring your company’s “likes” on Facebook and followers on Twitter? Blogging and content creation through social media are excellent avenues for content marketers to create and measure. Ummm … Why? Align or Die.

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State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

Contently - Strategy

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. This helps you create better content and continue to optimize your existing content.”

B2B 85
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Announcing Cision Social Edition and Cision PR Edition!

Cision

We’re excited to realize the next step in our ongoing mission to innovate the content marketing, social and PR spaces with the release of two new products: the Cision PR Edition and Cision Social Edition. Integrate real-time social monitoring into enterprise applications. Social Media Integration. Social Media Listening.

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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.