Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. Branding and Thought Leadership. My panel covered areas ranging from video, to engaging people with live events and products, and influencer and content marketing.

Tools 120

Tools Enterprise Analytics Case Study 120

Sword and the Script

SEPTEMBER 8, 2020

B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. 89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.” The results?

Survey 95

Survey Industry Leadership Study 95

Cision

APRIL 6, 2016

Many brands are now starting to focus on employee advocacy, whereby they are starting to operationalize a workforce to “participate” and tell the brand story. This type of content is more trustworthy and credible, more so than most other marketing activities. Employee storytelling.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content.

B2B 111

B2B Social Media Company SMB 111

Communications Conversations

MAY 20, 2020

But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. The most recent video interview with Johnson was shared via Twitter in a “live show” format (surprisingly, SF didn’t share the video on LinkedIn though).

Journalism 148

Journalism Brand Branding Interviews 148

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. This includes leaders.

Content Marketing 182

Content Marketing B2B Marketing How To 182

PR 20/20

SEPTEMBER 21, 2016

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. We have to get people to take action, and break through the immense volume of content. Long Form Content for the Win at REI.

Content Marketing 40

Content Marketing Marketing B2B Video 40

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

Communications Conversations

SEPTEMBER 8, 2016

I get the brand journalism thing when you’re a company that’s built on thought leadership–GE and GE Reports comes to mind. I get brand journalism when you’re Microsoft and you’re using long-form employee stories as a vehicle to aid recruiting and brand. ” C’mon now.

Content Marketing 60

Content Marketing Case Study Journalism Marketing 60

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. Even in firms with a dozen employees, much—if not all—the business development falls on the founder’s shoulders. What’s your niche?

Travel 281

Travel Technology Conference LinkedIn 281

Contently - Strategy

SEPTEMBER 10, 2020

What role has content marketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy. It’s a lot of what we do on the marketing side. So yeah, video and then written content as well. In the early days, it was just blog posts and whitepapers.

Brand 71

Brand Branding Marketing Facebook 71

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Crafting content that resonates with your ideal buyer personas is key to generating interest in your products and services.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

DECEMBER 26, 2023

While the playbook for customer marketing is similar to demand-gen, teams will need to create new content and touchpoints focused on the post-sale customer journey.” ~ Cori Webb , Marketing Director, ChurnZero 3. By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking.

Writing 192

Writing Communications Marketing B2B 192

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. You can also write a press release about rebranding, new products/services, or onboarding a new employee. Instead, make sure the quote adds something.

Writing 88

Writing How To Media Guidelines 88

PR 20/20

JUNE 25, 2019

One of the reasons for the shift toward more conscious capitalism is generational: as Millennials and Gen Zs come into prominent business, leadership, and purchasing roles, they demand equality, social justice, transparency, and social action. Video and creative media. Content production. And I’m not the only one.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 189

Marketing Content Marketing Data Social Media 189

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan. It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program.

Leadership 353

Leadership Insurance Insurance B2B 353

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week.

Survey 176

Survey Marketing B2B Study 176

Onclusive

OCTOBER 3, 2017

The answers resoundingly revolved around a single strategy: creating unique, differentiated content. Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”.

Brand 246

Brand Branding eBook Leadership 246

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

Corporate 100

Corporate Leadership Brand Branding 100

Sword and the Script

MARCH 1, 2022

Once clicked, the sponsored placement directs a reader to the content in a sponsored editorial format right within the publisher’s site, driving three times more engagement than traditional digital ad placement.”. Cision has cycled through most of its leadership team under the current equity holders. Short-form video.

Software 119

Software Case Study Advertising Advertising 119

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. Silicon Valley marketing executive. CEO at TopRank Online Marketing.

Social Media 120

Social Media Twitter Media Nonprofit 120

PRSay

OCTOBER 8, 2021

“There was something so special and exciting about being in that startup culture,” she said, noting that a one-week trip to California turned into a 10-year stay as the 12-person company that grew to employ tens of thousands of employees globally. Employees demand it. The markets demand it. Using content marketing.

Creativity 177

Creativity Facebook Technology Employee 177

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

JANUARY 17, 2019

Creating a brand-new piece from the proverbial drawing board is daunting and unnecessary as you use content that already exists. Thought leadership can take many forms and your company has a viewpoint which is unique. Does your CEO have a novel position on leadership? Offer a Fresh Perspective. Conduct Surveys.

Leadership 81

Leadership Survey Education Exercises 81

Critical Mention

OCTOBER 24, 2019

Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Contently - Strategy

NOVEMBER 12, 2018

” Too many content marketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. Successful content marketing doesn’t necessarily mean you have a gargantuan editorial empire in the middle of your brand.

Content Marketing 100

Content Marketing Company Strategy How To 100

Sword and the Script

DECEMBER 13, 2016

Are Facebook Ads Any Good for B2B Marketing? The Struggle is Real in B2B Content Marketing [UML]. Have your PR or content team attend the webinar and draft a blog post that summarizes the content presented. Co-content marketing is good for them too. 9) Draft a takeaway post for rapid publication.

B2B 60

B2B Infographics Interviews eBook 60

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Adam is a digital marketer. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. I also have stopped reading articles or watching videos online without intention. 10: Doug Kessler (London, UK) Doug is co-founder of B2B content marketing agency Velocity Partners. An all round nice guy. Email is killing me.

Writing 114

Writing Social Media SEO Blogging 114

Cision

MAY 21, 2015

” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. SocialZoomFactor is a podcast created for business and marketing leaders. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Frederik Vincx

DECEMBER 11, 2015

Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. After all, affecting change is much about leadership and sharing a clear vision. This workflow documentation can also be used as training material for new hires and as a quality checklist for all employees.

How To 60

How To Software System Employee 60

Sword and the Script

FEBRUARY 25, 2017

to 3x the salary to replace an employee – and a whole lot of institutional knowledge. But a continued tight labor market is making it increasingly difficult for employers to recruit qualified talent.” Move over digital, strategy represents as looming knowledge crisis in marketing. 3) The Power of Employee Advocacy.

Marketing 70

Marketing Employee Survey Social Media 70

Stuart Bruce

OCTOBER 30, 2014

Anyone of you might be sitting recording, photographing and videoing what I’m saying right here, right now. The motion was “You don’t need compliance rules when your employees have social media.” Employees, customers, suppliers, shareholders, regulators on social media will see through your shield and expose you.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Contently - Strategy

JULY 31, 2019

In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries. As the marketing and media industries continue to look more and more alike, their lexicons overlap too. Content campaign. ” Why?

Content Marketing 85

Content Marketing Marketing Media SEO 85