Prohibition

APRIL 15, 2020

Whether it’s an internal message from a senior leader to employees or a video for social media explaining your company’s response to the current situation, there’s lots of reasons why you might need to film someone in your company talking to camera over the next few weeks. Film in landscape. Consider your lighting.

Film 62

Film Leadership How To Video 62

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Businesses must communicate proactively to employees, customers, and stakeholders about practical matters like business changes, measures to protect health, and the eventual return to business. In times of crisis, change, or transition, leadership is critically important. In an uncertain situation, communication matters.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Sword and the Script

FEBRUARY 16, 2021

Business also scored well among those who know it best: their employees. Whether you call it content marketing , brand journalism or custom publishing, with trust in media falling while trust in business is growing, you can build credibility through content if you can follow these golden rules: 1. Similarly, 72% of U.S.

Government 136

Government Survey Ethics Media 136

5W PR

MARCH 18, 2023

To do this, companies should be utilizing online marketing strategies such as search engine optimization (SEO) , content marketing, social media, and email campaigns. One way to improve internal communication is to establish regular communication channels between leadership and employees.

Company 88

Company Corporate Product Launch Internal 88

Sword and the Script

DECEMBER 21, 2021

Tom Pick , Digital Marketing Consultant, Webbiquity , LLC. Year of the employee. 2022 is going to be known as the year of the employee. The first is the tight market for talent. Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

SEPTEMBER 8, 2020

B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. 89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.” The results?

Survey 94

Survey Industry Leadership Study 94

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern public relations (PR) for marketing campaigns Public Relations (PR) is about building trust and genuine connections between brands and those who matter to them. These people range from customers, investors, journalists, and employees to business partners. Related read: Why Combining Content Marketing and PR is a Smart Move #8.

Video 108

Video Marketing SEO Social Media 108

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. This includes leaders.

Content Marketing 180

Content Marketing B2B Marketing How To 180

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content.

B2B 111

B2B Social Media Company SMB 111

Cision

APRIL 6, 2016

Many brands are now starting to focus on employee advocacy, whereby they are starting to operationalize a workforce to “participate” and tell the brand story. This type of content is more trustworthy and credible, more so than most other marketing activities. Employee storytelling.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. Branding and Thought Leadership. My panel covered areas ranging from video, to engaging people with live events and products, and influencer and content marketing.

Tools 120

Tools Enterprise Analytics Case Study 120

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. Lines between what constitutes PR and content marketing continue to blur. Dynamic content and regulations. Jack of all trades.

Communications 120

Communications Crisis Internal International 120

PR 20/20

SEPTEMBER 21, 2016

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. We have to get people to take action, and break through the immense volume of content. Long Form Content for the Win at REI.

Content Marketing 40

Content Marketing Marketing B2B Video 40

Rock the Status Quo

OCTOBER 27, 2014

It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. Create a quarterly trends post showcasing their thought leadership ideas or forecasts in the post.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. SAP Chief Digital Officer Jonathan Becher particularly excels at both educating and entertaining content marketing pieces on LinkedIn. 3) Search engine visibility.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Cision

AUGUST 4, 2016

Set voice guidelines for anyone contributing to your content marketing strategy by thinking of a few adjectives that describe your brand. Social tone will be more conversational, whereas longer form content will aim to establish leadership and expertise and its tone should reflect those goals.

Brand 120

Brand Branding Guidelines Storytelling 120

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Communications Conversations

SEPTEMBER 8, 2016

I get the brand journalism thing when you’re a company that’s built on thought leadership–GE and GE Reports comes to mind. I get brand journalism when you’re Microsoft and you’re using long-form employee stories as a vehicle to aid recruiting and brand.

Content Marketing 60

Content Marketing Case Study Journalism Marketing 60

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Prioritize your audiences, from customers to stakeholder groups that may include employees, funders, distribution partners, and others. PR and marketing content are increasingly intertwined, as well. The themes will guide pitch angles, content development, and thought leadership strategy. PR is all in the timing.

Writing 136

Writing How To Pitching Privacy 136

PR in High Definition

DECEMBER 17, 2020

Employee communications after sudden transformation. In this playbook , Charlotte explores the challenges that leadership have faced throughout COVID-19 when it comes to communicating to employees and what organisations can do to unify the workforce following a period of sudden change.A

Reputation 133

Reputation Creativity Crisis Employee 133

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics Measurement B2B 204

Communications Conversations

MAY 20, 2020

But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. But, in each episode are thoughtful, in-depth interviews with J&J employees, health care professionals and external thought leaders, scientists and academics. Most run around 50 minutes.

Journalism 148

Journalism Brand Branding Interviews 148

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 9) The purpose of marketing metrics. Most (59%) of U.S.-based

Survey 103

Survey Marketing B2B Content Marketing 103

Cision

AUGUST 5, 2015

One of my favorite content marketing strategies is guest blogging. When you write a guest blog post, you get it published on another well-established blog that caters to your target market. Looking to capture your audience’s attention and deliver the content they’re looking for? Really Spend Time Writing.

Blogging 120

Blogging Pitching Writing Content Marketing 120

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

Marketing 52

Marketing Technology Internal International 52

Waxing UnLyrical

FEBRUARY 15, 2016

Leadership qualities never go out of style. Whether you’re an entry-level employee, CEO, or somewhere in between, this President’s Day-inspired roundup will help you step up your leadership game. You Don’t Have to Be a CEO to Develop Leadership Qualities. 5 Ways Women Can Develop Leadership Skills.

Leadership 40

Leadership Employee Writing LinkedIn 40

PR 20/20

SEPTEMBER 29, 2020

PR 20/20 ultimately built the Institute’s readership by applying a proprietary content approach to the HubSpot platform—what we call the Cognitive Content Hub. The Cognitive Content Hub is an in-depth, strategic framework that marries human and artificial intelligence to grow businesses through content marketing.

Case Study 92

Case Study Study Brand Branding 92

Stephen Waddington

OCTOBER 21, 2019

Other outcomes include brand awareness, crisis communications, employee advocacy, and social change. Who owns influencer marketing within brands? The discussion about who owns influencer marketing is futile. The public relations industry has been slow to offer leadership on influencer marketing to practitioners and influencers.

Government 60

Government Publicity Marketing Advertising 60

Sword and the Script

AUGUST 19, 2017

1) CMO job responsibilities and leadership attributes. When it comes leadership attributes , “it is strategic thinking that most marketers (86%) believe is imperative.”. That’s according to the “ Anatomy of a Leader ” study by the Marketing Week , which was reported by senior writer Charlotte Rogers. “In Fletcher wrote.

Leadership 62

Leadership Study Analytics Survey 62

wiredPRworks

NOVEMBER 23, 2021

When you publicly thank partners, vendors, employees – and of course, clients, your create publicity opportunities for both sides. About Barbara Rozgonyi : Marketing Expert Speaker, Sales Trainer, Business Development Consultant, and Executive Leadership Coach. Happy ThanksGiving Every Day.

How To 52

How To LinkedIn Local Social Media 52

Sword and the Script

DECEMBER 30, 2017

Subsequently, many employees, including me, were let go and granted severance pay. 2) 3 Studies that Challenge Marketing Assumptions [UML]. 3) Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]. 4) Context in Marketing Campaigns, Mediums and Measurements [UML]. Content marketing is similar.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Cision

NOVEMBER 14, 2017

If you are leveraging different channels for your various marketing campaigns, it’s important to rope in each one as part of the earned media analysis. Everything from your content marketing to social media to PR (including print, online, and television or radio mentions) needs to be part of the equation.

Measurement 166

Measurement Strategy Media Analytics 166

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. What is public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

MARCH 11, 2017

See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. The Old “New Media” and Marketing Tools with Novel Twists [UML]. 2) Is your brand investing in the right content? 3 Strategic Ways to use Press Releases for Meaningful Influence. Brands like Warner Bros.

Tools 67

Tools Marketing Advertising Advertising 67

Sword and the Script

FEBRUARY 4, 2017

Don’t miss these related posts: Scale Content Marketing: Employees are the Secret. In Social Media Marketing, You Get What you Give. Why Content Marketing is the New Branding. The company has invested not only in the idea but in a process and leadership to actually execute on the program.

Storytelling 60

Storytelling Creativity B2B Film 60