Cision

AUGUST 23, 2017

From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. By now you must know how to use emotions. About Avinash Nair.

Digital PR 251

Digital PR How To Small Business Analysis 251

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. Employees are vital contributors to what the brand stands for. Are they being risk-averse enough?

Community 92

Community How To Marketing Data 92

Communications Conversations

MARCH 25, 2020

That’s why a lot of these creative content marketing opportunities we’ve seen the last week just seem to fall flat (see Chipotle’s attempt to use Zoom in a creative way, for example). It has a short video explaining how to make the masks. It all just seems kinda forced. The post is pitch perfect.

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

Cision

JUNE 2, 2015

Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” “Brand voice is not just what you say, it’s how you say it.” “Content is a filter that can qualify your audience better.” Want more content marketing insights from Ann Handley?

Content Marketing 120

Content Marketing Marketing SEO Education 120

Landis PR

NOVEMBER 15, 2021

Do not let creating content become a chore. If all your employees feel empowered to collect funny stories or photos from that trade show and send them to the content team, you have engaged a content creation team of many. The post How to Build Thought Leadership appeared first on Landis PR. Business News Daily.

Leadership 98

Leadership How To Trade Shows Pinterest 98

Sword and the Script

JULY 26, 2016

By contrast at Apple, all of the executives spend all of their time on the company’s mission, such as discussing ways help teachers teach or how to help students learn. B2B Solved the Biggest Content Marketing Challenge Yesterday. In my mind, it’s a great example of a defining difference for effective content marketing.

Content Marketing 60

Content Marketing Marketing B2B System 60

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Prioritize your audiences, from customers to stakeholder groups that may include employees, funders, distribution partners, and others. PR and marketing content are increasingly intertwined, as well. The post How To Write A Rock-Solid PR Plan appeared first on Crenshaw Communications. Identify key campaign themes.

Writing 136

Writing How To Pitching Privacy 136

Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Employees.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. Of course, it wasn’t.

Content Marketing 188

Content Marketing B2B Marketing How To 188

Contently - Strategy

MARCH 22, 2024

You can spend thousands of dollars making your website beautiful, but if you don’t know how to create an SEO editorial calendar with strategic content, your efforts could be wasted. is to demonstrate your business services and leadership using quality content. This helps your content gain recognition on SERPs.

SEO 52

SEO How To Engineering Mobile 52

Sword and the Script

DECEMBER 21, 2021

Tom Pick , Digital Marketing Consultant, Webbiquity , LLC. Year of the employee. 2022 is going to be known as the year of the employee. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. The first is the tight market for talent. Happy New Year!

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

JULY 24, 2017

This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out. Pro-tip: Great content comes out of conference speeches, and great content is inherently sharable.

Trade Shows 209

Trade Shows How To Conference Examples 209

Burrelles Fresh Ideas

MAY 30, 2023

Diversity of content can be a particularly effective route to take here. More creative content marketing methods help you reach a variety of audiences while also meeting the various accessibility needs of your demographics. The post How to Incorporate Accessibility into a PR Campaign first appeared on Burrelles.

How To 40

How To Ethics Education Creativity 40

Cision

JUNE 10, 2016

This holds true for new employees and post-college graduates entering the workforce. Feature senior leaders from your target industry in your content marketing to build awareness of your brand and association to respected influencers. The world they’ve grown up in is that of the Information Age. Do what is asked of you.

How To 120

How To Marketing YouTube Study 120

Cision

OCTOBER 24, 2015

Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Just as PR and marketing departments use social media to find influencers, build relationships with journalists and engage with their audiences, they should also watch their competitors.

Social Media 120

Social Media Real Estate Media How To 120

PR 20/20

JULY 6, 2020

Five new certifications per employee (plus updates on the basics we require, like inbound marketing and HubSpot product certs). Employee Certifications. As an agency, we require all employees to be HubSpot certified before they’re able to have certain portal permissions. But guess what?

Training 72

Training How To Course Software 72

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. Learning how to write press releases can help you reach and appeal to your target audience. Only 20% of people will read the rest of your content, though.

Writing 73

Writing How To Media Guidelines 73

Sword and the Script

FEBRUARY 16, 2021

Business also scored well among those who know it best: their employees. Whether you call it content marketing , brand journalism or custom publishing, with trust in media falling while trust in business is growing, you can build credibility through content if you can follow these golden rules: 1. Similarly, 72% of U.S.

Government 143

Government Survey Ethics Media 143

Waxing UnLyrical

JULY 11, 2019

Here’s how to do it: 1. These guidelines should be shared with everyone in your company, as well as any business you partner with for PR or content marketing. or @EcomPlatformsio for even more news and views on marketing as an ecommerce brand. Want to make your brand memorable? Put out visuals that reflect its nature.

Company 84

Company Brand Branding How To 84

PR 20/20

SEPTEMBER 21, 2016

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. How to Use Content to Maximize the B2B Buying Process. So how can this problem be fixed? Not to worry.

Content Marketing 40

Content Marketing Marketing B2B Video 40

wiredPRworks

NOVEMBER 23, 2021

When you publicly thank partners, vendors, employees – and of course, clients, your create publicity opportunities for both sides. Named one of the top 50 content marketing influencers on Twitter, Barbara’s digital brand is @wiredPRworks. The post How to Be Grateful Year-Round for Business? Happy ThanksGiving Every Day.

How To 52

How To LinkedIn Local Social Media 52

Cision

APRIL 6, 2016

If you can do that effectively, it’s much easier for you to pivot quickly and engage in the channels that actually matter to your audience and with the content that can break through the clutter. How can they overcome it? Do you know how to mitigate a crisis in real time? Employee storytelling.

Employee 120

Employee Storytelling Content Marketing Leadership 120

PRSay

JANUARY 29, 2019

18 talk to PRSA Dallas , the company’s head of global employee communications tackled a recurring challenge in today’s information-heavy world: how to keep your audience invested and interested in your work. When Graham joined Amazon Web Services in 2016, there were 10,000 employees. During a Jan.

Tourism 150

Tourism Employee Web Travel 150

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. SAP Chief Digital Officer Jonathan Becher particularly excels at both educating and entertaining content marketing pieces on LinkedIn. Use images every chance you get.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Communications Conversations

SEPTEMBER 8, 2016

I get brand journalism when you’re Microsoft and you’re using long-form employee stories as a vehicle to aid recruiting and brand. “The bedrock stories are balanced by lighter fare, like a quick-hitter on how to take better Christmas photos , that performs well on social.” So, why are they writing about it?

Content Marketing 60

Content Marketing Case Study Journalism Marketing 60

Cision

MAY 16, 2016

IPR defines organizational clarity as the extent that “employees recognize a line-of-sight between their job and the marketplace they operate in, against the backdrop of the company’s strategy.” Employee perception of how their job influences organizational success. What do you do with an email list?

Internal 218

Internal International Communications Employee 218

Communications Conversations

OCTOBER 14, 2014

As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Many organizations just aren’t set up to create an ongoing dribble (let alone a firehose) of online content. Yes, these companies have smart marketers.

Agency 133

Agency Resources Employee Internal 133

Prohibition

DECEMBER 30, 2018

Gone are the days of LinkedIn as merely a networking site, it is now a content platform bursting with professionals and brands eager to share their thoughts and insights. But when using LinkedIn for a B2B marketing campaign, where do you start? How to choose the right LinkedIn approach for your business?

LinkedIn 67

LinkedIn B2B How To Marketing 67

The Proactive Report

DECEMBER 14, 2014

Referring to the Deutch LA email to employees asking them to tweet about the new PS Vita with the hashtag #gamechanger. Because these comments were created by employees of Deutsch LA, an advertising agency hired to promote the PS Vita, they are false and misleading. Content Marketing Mastering Social Media' PR TAKEAWAY.

Guidelines 168

Guidelines Training Employee Social Media 168

Prohibition

APRIL 15, 2020

Whether it’s an internal message from a senior leader to employees or a video for social media explaining your company’s response to the current situation, there’s lots of reasons why you might need to film someone in your company talking to camera over the next few weeks.

Film 62

Film Leadership How To Video 62

Cision

DECEMBER 23, 2015

As the holidays approach, you may be thinking about the gifts you’ll give others, whether for friends and family or clients and employees. Often, employees or business owners can manage both public relations and marketing, since they’re so intertwined. Your resume just got filled out with even more marketable skills.

Employee 120

Employee Pitching Writing Content Marketing 120

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Cision

APRIL 25, 2015

Want to stand out with standout content? Get our free “Outside-The-Box Content Marketing for PR” white paper now! Consider putting money into a promoted tweet, or give your employees a set of crafted tweets that they can amplify to their communities. Need to pump up your content amplification even more?

Film 120

Film Content Marketing Analytics Measurement 120

Cision

AUGUST 4, 2016

Set voice guidelines for anyone contributing to your content marketing strategy by thinking of a few adjectives that describe your brand. Social tone will be more conversational, whereas longer form content will aim to establish leadership and expertise and its tone should reflect those goals.

Brand 120

Brand Branding Guidelines Storytelling 120

Cision

JULY 21, 2015

Sprinkle in just a bit of social media magic, and suddenly you’re seeing shares of your content and more traffic on your blog. Here’s how you can boost your blog’s traffic with a few social media tricks. Want to create content that drives shares? Click here for our free outside-the-box content marketing white paper!

Social Media 120

Social Media Blogging Media LinkedIn 120

Cision

NOVEMBER 2, 2015

Joe Pulizzi ( @ JoePulizzi ), Founder of Content Marketing Institute, Author, Speaker and Entrepreneur shared this gem: Don’t be afraid to be bold in your campaigns. Many times we do ‘much of the same’ in our marketing campaigns. Image: TopRank Online Marketing ( Creative Commons ).

B2B 120

B2B Marketing Content Marketing Technology 120

Cision

JANUARY 5, 2016

Here are three ways your brand will benefit from implementing your program: Want to find out how to start your brand journalism program? Look at what your employees or clients are doing. There is still a time and a place for promotional content, but it comes later. So what will your brand get out of brand journalism?

Journalism 120

Journalism Brand Branding Storytelling 120