Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

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Content Marketing Marketing Customer Service Airlines 40

Contently - Strategy

FEBRUARY 9, 2021

Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. Damn near every marketer uses email as a marketing channel. For us at The Content Strategist , that’s content marketing and content strategy best practices. That’s okay.

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How To Content Marketing Banking Advertising 142

Contently - Strategy

JANUARY 24, 2022

Here is an inside look at five influential tech success stories from our flipbook of 47 Content Marketing Case Studies That’ll Inspire You to encourage your brand to make meaningful changes in the new year. . How Document Analytics Optimized the Length, Quality, and Cadence of Microsoft’s Downloadable Assets.

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Case Study Study Brand Branding 80

Beyond PR

MARCH 18, 2016

will help audiences immediately identify your brand every time they encounter your content. Take the time to plan content that is authentic and memorable. Do it now: Statistics show that the most effective content marketers document their strategy. Keep this in mind the next time you’re creating content.

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Content Marketing How To Marketing Case Study 40

ReimaginePR

AUGUST 22, 2016

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. Your brand story should be inherent in all of your message, from printed marketing materials to social media posts, and everywhere in between. Click To Tweet. Click Here.

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Brand Branding How To Storytelling 156

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Is it time to update the marketing customer experience design approach?

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Marketing Storytelling Content Marketing Examples 52

ReimaginePR

OCTOBER 10, 2016

Why Video Marketing is Important. Video is an essential part of your content marketing strategy. For example, urge them to visit your website to download your free, relevant ebook. And you definitely want them to get to the end of the video so that you can promote your call to action, such as “Shop Now” or “Download Now”.

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Video Strategy YouTube Marketing 120

The Resolution Blog

OCTOBER 4, 2019

It’s one of the only practices that, for hundreds of years, has been solely about storytelling?—?and This means it goes hand in hand with content marketing, where the goal is to pull visitors to a site through thoughtful, insightful, and educational content. This is where PR really thrives.

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Advertising Advertising Measurement Storytelling 120

PR 20/20

NOVEMBER 30, 2022

This audit is a key piece of the puzzle when we start working with new partners to build long-term, custom marketing plans that win executive buy-in and align with stakeholder goals. For the full 40+ questions, download our Comprehensive Marketing Audit Template. Graphic designer / visual storyteller. Content downloads.

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Marketing Technology Internal International 52

PRSay

NOVEMBER 5, 2018

Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings. For tips and best practices on video content, download our white paper, “ Using Video in Press Releases.”

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Video Communications Strategy Product Launch 116

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal. Content marketing, yes. Influencer relations, yes.

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Media Relations Advertising Advertising Content Marketing 85

ReimaginePR

JUNE 13, 2016

Bonus: Download our product launch checklist to make sure you’re set up to launch right. When Marketing is Not Your Forte. You may not be a storyteller and my guess is that you’re probably not much of a marketer either. Click Here. Look, I get it. You’re an entrepreneur. Step One: Focus on the End User.

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Product Launch Storytelling Social Media Comparison 120

Cision

APRIL 6, 2015

For example, the true-crime podcast Serial was downloaded 68 million times and was popular enough to be parodied on Saturday Night Live. Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.”

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Engineering Tools Examples YouTube 120

ReimaginePR

SEPTEMBER 19, 2016

Here’s a free, downloadable style guide to help you come up with a unique voice. This can be tricky if you work with a team of content creators. If you’d like assistance in creating your very own style guide, be sure to download the template below. Instead, your brand voice is the way you present the message. Click Here.

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Brand Branding Exercises Social Media 120

ReimaginePR

OCTOBER 3, 2016

Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. Don’t forget to download this free printable checklist for creating your ebook. And perceptually, it has more weight than a regular blog post. Click Here. Over to You. Click Here.

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eBook How To Writing Community 219

Beyond PR

APRIL 13, 2016

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable. Start by considering your campaign components.

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Product Launch Marketing How To B2C 40

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. As a huge fan of Hamill, I can’t wait for the content inspiration he’ll unleash during his keynote. Look beyond your content universe.

Marketing 40

Marketing Content Marketing Television Storytelling 40

ReimaginePR

JUNE 6, 2016

Bonus: Get started today by downloading this free social media promotion plan worksheet. That means no re-posting of viral content that doesn’t align with your brand just for the sake of posting. Bonus: Download your free worksheet to help you shape a rough draft of your social media promotion plan! Click Here. #1:

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Social Media Media Instagram Advertising 120

Sword and the Script

DECEMBER 23, 2017

PR professionals know storytelling is powerful, but science is beginning to show just how stories trigger powerful learning reactions in the brain. Here are those 20 golden nuggets – on SlideShare – and each one has a link to the relevant post (which you can click through if you download the presentation).

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Content Marketing Marketing Storytelling Course 95

Beyond PR

MARCH 4, 2016

Marketers and other content creators are turning to mobile devices to film behind-the-scenes glimpses of their office, industry events and tradeshows, and spur-of-the-moment videos for social media. To connect with your audience and convert them into customers, you need to create high-quality, visually engaging content.

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Mobile Video Interviews Film 73

Beyond PR

OCTOBER 27, 2016

Over the years, I learned about marketing tactics that I implemented to augment my PR efforts. I learned about social media, about search engine optimization, about email marketing, about remarketing, about lead generation and funnels and demand generation and content marketing and events and graphic design.

Communications 40

Communications Tools Analytics Television 40

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. The complete survey is freely available for download as a PDF on SlideShare. Top tactics in PR and comms.

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Survey Measurement Public Affairs Storytelling 119

Deirdre Breakenridge

APRIL 29, 2019

My friend, Lou Hoffman calls it the “F word” in storytelling – failure. 3) Augment media relations with content marketing. As I wrote for an IABC feature in Communication World , my epiphany with content came years ago, when a pitch I thought was timely and relevant fell on deaf ears.

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Survey Media Relations Media Ethics 377

Contently - Strategy

DECEMBER 4, 2018

When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel? They also know Contently gave that information to them.

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Case Study Marketing Study Content Marketing 101

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

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Beyond PR

MAY 12, 2016

In a word, content. Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Instead, instruct readers to a specific offer: “enter for a chance to win…” – “download the whitepaper” – “watch the video about…”.

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Agency Real Estate Film Video 40

Beyond PR

AUGUST 18, 2016

When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. Discover what else is needed for product marketing success by downloading Expanding Engagement & Inspiring Action with Your Next Product Launch.

Brand 40

Brand Branding Product Launch Guidelines 40

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. When someone downloads an ebook, a marketer defines a set of rules that tells the machine what to do next (i.e. This set of rules is called an algorithm.

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Marketing Software eBook Technology 53

Stuart Bruce

FEBRUARY 11, 2016

One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. This is VR as just another step in improving ‘content marketing’ to tell better stories. virtual reality kit today and download some apps to learn and have some fun! So what are you waiting for?

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Publicity How To Crisis Communications Crisis 60

Bad Pitch Blog

APRIL 23, 2012

While Starbucks, Walmart and GE make the most of a fairly standard newsroom design, Redbull''s Content Pool leverages the drink''s massive investment in owned media -- online and offline. It''s recipes bring the content to life and may be more of a cookbook than a content pool.

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Engineering Pinterest Banking Video 72

The Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. 59% od companies surveyed late last year say hiring of content marketing is imminent. 34% of companies say they can’t find people with digital content marketing skills to hire. You can download the full infographic of the 15 skills here.

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MaccaPR

MARCH 2, 2017

And what about improving your email campaign's open and click-thru rates, and your success in maximizing digital downloads, followers, views and shares? Content and Inbound Marketing Blogs. 9 (More) Lessons From the World’s Best Content Marketing Brands ”. “ Email Marketing Blogs.

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Blogging Marketing YouTube Content Marketing 48

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

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Social Media Marketing Pinterest Media 120

ReimaginePR

SEPTEMBER 12, 2016

It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. There’s nothing quite as visceral, captivating, immersive or spellbinding as visual storytelling. You can effectively use visual content to market your brand, and we’ll discuss how below.

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Marketwired

FEBRUARY 23, 2016

social shares, blog sign ups, whitepaper downloads, demo requests). The biggest thing to keep in mind is that any tech or tool should empower you to focus on what matters most: critical thinking, relationship-building and storytelling. Setting up specific Goals in GA can do this.

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