PR 20/20

FEBRUARY 7, 2023

If a buyer's pain point is a messy, antiquated CMS (content management system), the following LinkedIn post might catch their attention. Infographics and checklists Visual aids like infographics break down complex information into easily digestible pieces. Ready to brainstorm your own top-of-funnel content ideas?

Examples 52

Examples eBook Infographics Analytics 52

Critical Mention

JUNE 4, 2019

Despite these facts, video marketing is frequently an afterthought, but we believe its value should be at the forefront of your content marketing plan. In the past couple of years, a multitude of video marketing programs have popped up in the market. In 2018, TikTok became the most downloaded app in the U.S.

Video 60

Video Marketing YouTube Infographics 60

PR 20/20

MAY 31, 2023

Research by the Content Marketing Institute shows 73% of top-performing organizations prioritize audience research when developing their content marketing strategies. Downloading a piece of content (such as an ebook or infographic). This is where HubSpot's CRM can be a game changer.

How To 81

How To eBook Infographics Content Marketing 81

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M. Content enhances and supports our brands.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

The Proactive Report

DECEMBER 24, 2014

percent access content/information. percent download and use apps. So what kind of content are they looking for in apps? Infographic courtesy of Kargo.com. Content Marketing Online PR apps content content strategy digital PR mobile online PR strategy web' access the Internet.

Mobile 201

Mobile Strategy Web Consumer 201

Cision

JUNE 13, 2017

Then, fulfill that promise in your content. Add eye-catching multimedia that makes your content stand out from the crowd, like an infographic, product picture or action shot. So you’ll need to be upfront, taking care to maintain their trust by placing your company name prominently in the headline and body content.

Blogging 215

Blogging Company Engineering Airlines 215

Rock the Status Quo

FEBRUARY 23, 2015

Here are a few you can download to your iPad or smartphone tonight to read as time allows. Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! Wondering what my favorite eBooks are? It’s a keeper.

eBook 100

eBook Digital PR Handbook Content Marketing 100

Sword and the Script

NOVEMBER 25, 2014

It’s a question as old as the web – should you gate your content? It appears that most marketers do and reported gating “ 80% of their major content marketing assets ” according to a survey vetted by MarketingProfs. The same study points out there’s some content – infographics for example – is rarely gated.

Viral 116

Viral Infographics Web Content Marketing 116

Sword and the Script

JUNE 11, 2019

It’s a bit like that with gated content. Marketers tend to be for it or against it – and passion may sometimes cloud new perspective. If you aim for this approach, make sure your download is actually worth it. Some organizations want to prevent competitors from downloading information. The Case Against Gated Content.

B2B 118

B2B Mobile Content Marketing SEO 118

ISEBOX

DECEMBER 2, 2015

You can practically double your viewership when you include image and video content, according to data extracted from more than 10,000 communications professionals. Include additional content types alongside thes – like infographics and slide presentations – and that number hits a staggering 77% more views.

Infographics 70

Infographics Video Data Mobile 70

ISEBOX

FEBRUARY 26, 2016

Needless to say, selecting the right digital solution, whether it’s a traditional website, multimedia news release (MNR), content capsule or media center is extremely important. The integration of multimedia content (images, infographics, video, studies) has been a major boon to pharmaceutical media relation’s efforts.

Pharmaceuticals 70

Pharmaceuticals Communications Internal International 70

PR 20/20

FEBRUARY 28, 2019

Oh, premium content. We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the downloader. From an interactive content standpoint, BuzzFeed has found success. Repurposed Ebooks, Infographics or Whitepapers.

eBook 48

eBook Infographics Survey How To 48

Rock the Status Quo

MAY 28, 2015

How to Find Your Most Popular Content… So You Can Create More! One simple task that significantly improves the success of your content marketing is the ability to identify what pieces of content are driving results and which are not. How can you do this? Yup, that’s included twice on purpose.

Measurement 100

Measurement Analytics Google SEO 100

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. Owned Links. Any link that you created is owned.

Google 113

Google Guidelines Web B2C 113

Marketwired

FEBRUARY 23, 2016

Everyone agrees that visual content is a major media trend that will continue to have prominence. Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out. TechCalendar.

Tools 125

Tools Analytics Software B2C 125

MaccaPR

MAY 3, 2019

But, the success of podcasts such as “Serial” (downloaded more than 340 million times), “This American Life” (2.5 Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do.

Company 113

Company Interviews Print Pitching 113

Cision

JUNE 2, 2017

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Movoto has taken these ideas and woven it into its content creation, marketing and link hustling. Implement viral marketing tactics. Cool infographics.

How To 198

How To Real Estate Web Case Study 198

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

MAY 9, 2016

Images drive engagement with social media and content marketing. Yet if you have ever needed an image for a social or content post and found ( literally ) the perfect image only to discover that the license is restrictive or vague, you understand how frustrating finding stock images can be. ” 22. .” ” 22.

Engineering 120

Engineering Creativity Google Community 120

ReimaginePR

SEPTEMBER 12, 2016

Infographics – Infographics are popular on social media channels because they’re snack-able. Don’t forget to download this list of 10 graphic design tools and resources to aid you in your visual content strategy. Your visual strategy is an essential component of your brand message so it should be intentional.

Storytelling 120

Storytelling Video Infographics YouTube 120

Cision

APRIL 6, 2016

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. Anyone can download a template for free and fill it with invalidated assumptions that do little to enlighten the content creation process. 3 Content Marketing Wins with Buyer Personas.

How To 120

How To Tools Viral Exercises 120

Sword and the Script

APRIL 4, 2017

The channels that produce the most leads for B2B marketers are as follows: Email: 62%. Content marketing: 51%. That brings us to content marketing and the adjacent reference to lead generation in this study, which I think can be confusing. In part, this is why content marketing has become so important.

B2B 63

B2B Study Marketing Survey 63

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

Solo PR Pro

JANUARY 5, 2016

The post also includes downloadable key message formats and detailed message mapping templates, along with an accompanying 25-page ebook to help you craft your own messaging, exclusively for Solo PR PRO Premium members. 10 Basic Rules for Successful Infographics. How to Develop Modern Key Messages.

Infographics 40

Infographics eBook Survey Resources 40

Beyond PR

AUGUST 14, 2017

Infographics demonstrate your brand’s expertise in your industry. Tweet out links to you infographics to provide real information for your followers. His areas of interest include the written word, customer service, and content marketing. Share videos from YouTube to Facebook or Twitter. About Steven D’Adamo.

Writing 79

Writing How To Infographics Pinterest 79

Sword and the Script

JANUARY 14, 2017

The Bulldog Reporter article links to a registration page to download the complete report. Trust Economy: Summaries to 4 Content Marketing Studies. A sizable portion of the art and science of business communications rests in this mix. Don’t miss these posts: How PR can Put the Search Back in SEO [UML].

B2B 60

B2B Pitching Survey Study 60

PR 20/20

JULY 11, 2017

Publishing blog posts that introduce the topic like a deep dive into a specific detail in the ebook, or outlining the key points with calls to actions (CTAs) to download the full content. Also, if your ebook is evergreen, consider adding relevant topics to your content calendar to promote in months to come. Paid Audiences.

eBook 43

eBook How To Pinterest Examples 43

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Beyond PR

AUGUST 12, 2016

Trust cannot be built with a haphazard content creation strategy. Earn new followers, build relationships and win more sales by asking yourself these questions before diving into your next content marketing campaign. The right content starts with understanding who makes up your audience. Download How Buyer 2.0

Strategy 40

Strategy Content Marketing Infographics Meeting 40

The Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. 59% od companies surveyed late last year say hiring of content marketing is imminent. 34% of companies say they can’t find people with digital content marketing skills to hire. You can download the full infographic of the 15 skills here.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Solo PR Pro

FEBRUARY 26, 2019

Contextual Relevance (“Content”) – Here is where SEO dovetails most with PR. Contextual relevance speaks directly to content marketing. What kind of content are you creating for your clients? Do your clients see the value of content marketing? In-depth Guides.

Engineering 45

Engineering SEO Google Web 45

Beyond PR

JUNE 10, 2016

To amplify the message beyond their own network, WebMD compiled the videos, along with infographics featuring survey findings, press release text, social links and more information into one, centralized hub that was then distributed online and to media. On their own, each video has a unique effect.

Video 40

Video Survey Infographics Data 40

Buzzstream

DECEMBER 28, 2023

Content marketing agency Siege Media built the tool based on the insights of years of blogger outreach from the agency, and it is indeed extremely accurate. And, if you are concerned about Google’s Generative Search taking over your content, create something that Generative Search cannot replicate: visual content.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Content marketing agency Siege Media built the tool based on the insights of years of blogger outreach from the agency, and it is indeed extremely accurate. And, if you are concerned about Google’s Generative Search taking over your content, create something that Generative Search cannot replicate: visual content.

Tools 71

Tools Blogging Pitching Google 71

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? Maccabee Public Relations. Round-Up'

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Beyond PR

APRIL 1, 2016

Toys“R”Us made it easier for their audience to spread the word by cleverly dividing their infographics into smaller, more shareable segments and including a video. Consistently implementing these fundamentals in your organization’s content marketing strategy can help spur more attention for your brand.

SEO 40

SEO Infographics Resources Course 40