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How to Create a Content Marketing Plan

Critical Mention

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Without a plan, you risk all of your content efforts going to waste. Conduct a content audit. Decide on your content types.

3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. Here are a few benchmarks that stood out for me: Content marketing teams remain small.

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4 trends that prove content marketing is on the rise

PR Daily

You’ve probably come across the same marketing trends, posts and research studies that everyone else has. You’ve seen that video content continues to dominate social media. RELATED: Create powerful corporate content that engages both internal and external audiences ].

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What Does It Take to Implement Content Marketing Effectively in B2B?

Sword and the Script

What does it take to implement content marketing effectively in a B2B organization? c) every vertical market has its own unique characteristics. Documented strategy. 1) Hands on marketing leadership. PR, Social Media and the Imperative of Content Marketing [UML].

Will Artificial Intelligence Replace Writers and Content Marketers?

PR 20/20

Editor's Note: This post was originally published on Marketing Artificial Intelligence Institute (MAII), a new community for modern marketers created and powered by PR 20/20. Gartner predicts that a full 20 percent of business content will be written by machines starting in 2018.

Are You Writing Intelligent Content? Should You Be?

Waxing UnLyrical

Intelligent content aka structured content is breaking out of its traditional boundaries. Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. What is Intelligent Content? The need for Bot-Readable Content.

How to Self-Publish Your Content Cheap and Quick

Cision

But this post isn’t about helping you write your book. In this post, we will look at some of the services that are available to produce a self-published book of content relatively cheaply. Don’t overlook local printing options when considering publishing long-form content.

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Data-fueled research to guide blogging, marketing and webinar efforts

PR Daily

RELATED: Enter PR Daily's Video & Visual Awards to earn recognition for your captivating visual content ]. Let’s pluck pertinent takeaways from recent studies about content marketing, blogging and webinar trends. Content marketing benchmarks.

How to Create a Content Contributor Guide

Cision

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. Want to write for Cision®?

How To 204

The Importance of “Being Human” in Marketing

Critical Mention

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. You need to incentivize your audience to engage with your content by providing educational, topical pieces that address their needs.

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6 crucial actions to take before releasing content

PR Daily

Are you getting everything you can from your content? A vast majority of marketers— 91 percent —reported this year that their organization does some form of content marketing already. A Documented Content Strategy. An automated marketing system.

SEO 153

How Simple Automation Saves Time And Tedium In PR

ImPRessions - Crenshaw Communications

Social content is simple. Many clients task their PR agency with posting social content, ensuring appropriate brand messaging and driving engagement. But like any other kind of content automation, social content needs human oversight.

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Lysol maker warns against ingestion, Google and Facebook add transparency features, and Ogilvy tells communicators to be ‘AWARE’

PR Daily

The video racked up 2 million views on Twitter at time of publishing, showing another way brand managers can mix light-hearted content with serious themes and messaging. It’s also a great example of a COVID-19 marketing effort that subtly reinforces the brand, without any sales pitches.

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Let’s Steal from Web Developers to Make our Content Lean

PR Breakfast Club

Let’s talk for a moment about better content marketing through simple theft. I’m talking about taking from web developers processes to make lean content. Lean content is a workflow adaptation that ensures your team produces more content that can go more places. Because if you spend time and/or money to create content, going through a lean content development process promises it will become an asset of your business.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution.

How to Create a Successful B2B Content Strategy

B2B PR Sense

Content is king -- yet a king can’t rule or expand his reign without a dedicated strategy. The same is true with your B2B content creation. You can crunch out content on a daily basis -- but without a strategy, it will fall short of your goals. b2b marketing

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7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

Sword and the Script

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization. 6) Technology that will change reporting.

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6 crucial actions to take before releasing content

PR Daily

Are you getting everything you can from your content? A vast majority of marketers— 91 percent —reported this year that their organization does some form of content marketing already. A Documented Content Strategy. An automated marketing system.

SEO 166

The Long-Term Benefit of a Modern and Agile Brand; Off Script No. 36: Greg Kihlström, Author of The Agile Brand

Sword and the Script

He began learning all he could about websites and interactive tools – and eventually landed a job at a technology start-up. That experience, he says, taught him “an appreciation for both the software development side of things as well as for digital marketing and advertising.”

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The Role of Technology on the Legal Market.

Agency 140

6 Major Marketing AI Takeaways from MAICON

PR 20/20

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. So, what if you could gain access to technologies that would make your day to day better? AI will transform marketing.

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13 tips for creating and pitching contributed content

PR Daily

This year, I decided to try something completely new, so I jumped face-first into the world of contributed content. I’ve learned a lot, from how best to contact websites for the first time, to guest contributor applications, down to the writing process itself.

30 jobs in the PR and marketing world

PR Daily

Résumés are no longer simple work histories; instead, they’re marketing tools. Your résumé is a marketing document, not a legal one,” Forbes contributor Liz Ryan says. RELATED: Produce content that boosts lead gen, brand awareness and reputation.

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How to land your guest post on 10 outstanding websites

PR Daily

Untitled Document. The better you write, the less work it is for editors—and the more likely your prose will remain unscathed. About: Forbes.com focuses on news and information about business, investing, technology, entrepreneurship, leadership and affluent lifestyles.

INBOUND 2018:  A Practical Look at Artificial Intelligence's Role in Digital Marketing

PR 20/20

Burger is a content marketing specialist with more than ten years of experience in technical writing, content management, social media strategy and analytics. If Google has this technology, how long until it [penetrates] what we’re doing in digital marketing?”

5 Content Pitfalls in Fast-Growing Businesses

The Proactive Report

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” 64% of marketers identify developing a comprehensive content strategy as a top challenge.(

The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist

Sword and the Script

He has also been a marketer and accepts an occasional commission for business writing. His experience sitting on both sides of the table, and a conceivably comparable pressure for clicks, has given him a balanced and long-term perspective on business communications and marketing.

Everything You Need to Know About Earned, Owned, Shared & Paid Media

B2B PR Sense

In other words, getting the media to write about your company. By the same token, some think PR is synonymous with marketing. These are also the questions that your content needs to answer. How to Create an Effective PR Content Strategy. Handpicked Related Content.

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Ernst & Young slammed for sexist seminar, musicians protest Amazon’s ICE ties, and content creators tap into the customer journey

PR Daily

HuffPost reported : One section of the document is devoted to women’s appearance: Be “polished,” have a “good haircut, manicured nails, well-cut attire that complements your body type,” it states on Page 36. Ernst & Young has vociferously defended the seminar content.

How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

Invest in automation and technology. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Writing a blog post?

5 types of tools for freelance PR pros and digital agencies

PR Daily

With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig. Resources for crafting outstanding content. for sensitive client or organization documents.

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25 New Facebook Features Released Last Week

Cision

To organize these features for you, I categorized each change into one of these five buckets: Content Improvements – Changes that give publishers more access to Facebook, hoping to increase interaction on content. Content Improvements. Test it out by writing to m.me/cisionglobal