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How to Create a Content Marketing Plan

Critical Mention

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Without a plan, you risk all of your content efforts going to waste. We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? Whether you’re just starting or a seasoned pro, we have 10 steps to create a successful content marketing plan: 1.

3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. These are the focus for this week’s Unscripted Marketing Links (UML), where on the occasional Saturday, I examine three ideas, studies or articles, wrap them in insight and present them here for your consideration. 1) Content marketing benchmarks. Most organizations field a small content marketing team.

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4 trends that prove content marketing is on the rise

PR Daily

You’ve probably come across the same marketing trends, posts and research studies that everyone else has. You’ve seen that video content continues to dominate social media. Still, it’s important to note that all the technology, tools and tactics in the world mean next to nothing without a talented content marketing team behind the wheel. RELATED: Create powerful corporate content that engages both internal and external audiences ].

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What Does It Take to Implement Content Marketing Effectively in B2B?

Sword and the Script

What does it take to implement content marketing effectively in a B2B organization? It’s not an easy question to answer broadly because: a) every team has its own dynamics; b) every organization has constraints and limitations, and c) every vertical market has its own unique characteristics. c) every vertical market has its own unique characteristics. Documented strategy. 1) Hands on marketing leadership. 2) An executable content marketing plan.

Will Artificial Intelligence Replace Writers and Content Marketers?

PR 20/20

Editor's Note: This post was originally published on Marketing Artificial Intelligence Institute (MAII), a new community for modern marketers created and powered by PR 20/20. Gartner predicts that a full 20 percent of business content will be written by machines starting in 2018. The analyst firm says: “Business content, such as shareholder reports, legal documents, market reports, press releases, articles and white papers, are all candidates for automated writing tools.”.

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Twitch removes Hispanic Heritage Month emoticons, YouTube ‘Shorts’ to compete with TikTok, and McDonald’s offers ‘spicesurance’ and free McNuggets

PR Daily

Also: How PR and marketing pros are responsible for fighting disinformation, Red Lobster, PepsiCo and Taco Bell offer signature drinks, Airbnb turns to the Fresh Prince, and more. And people can be entertained and informed by bite-sized content in the spare minutes of the day.

30 jobs in the PR and marketing world

PR Daily

Don’t drown hiring managers in pages of content; omit your summer job from years ago. Write a unique résumé for every position (to please the bots). Stephanie Vozza shares six ways to create a technology-friendly CV in her “ How to write a résumé that will impress a bot ” piece. Many companies use technology to scan the mountain of résumés they receive, and the bots seek out particular words and phrases for a given position.

How to Self-Publish Your Content Cheap and Quick


But this post isn’t about helping you write your book. Many people have written books of aggregated blog posts (most notably Steve Levitt and Steven Dubner of the Freakonomics blog), many communications and marketing professionals simply have some higher concept ideas that work better in long form and that people would read better as a book. In this post, we will look at some of the services that are available to produce a self-published book of content relatively cheaply.

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Data-fueled research to guide blogging, marketing and webinar efforts

PR Daily

RELATED: Enter PR Daily's Video & Visual Awards to earn recognition for your captivating visual content ]. Let’s pluck pertinent takeaways from recent studies about content marketing, blogging and webinar trends. Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published its latest B2B Marketing report with insights into benchmarks, budgets and trends. Most content is aimed at building awareness.

The Importance of “Being Human” in Marketing

Critical Mention

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Document company social events and get behind-the-scenes photos.

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How to Create a Content Contributor Guide


When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Think of your content contributor guide as a map for creatives to follow. Want to write for Cision®? Most successful content programs have a clearly defined scope.

How Simple Automation Saves Time And Tedium In PR

ImPRessions - Crenshaw Communications

Social content is simple. Many clients task their PR agency with posting social content, ensuring appropriate brand messaging and driving engagement. News releases and other timely content can be planned in advance, while social content can be tailored to day parts and time zones that maximize clicks with services like Hootsuite. But like any other kind of content automation, social content needs human oversight. AI-generated content is picking up steam.

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6 crucial actions to take before releasing content

PR Daily

Are you getting everything you can from your content? A vast majority of marketers— 91 percent —reported this year that their organization does some form of content marketing already. If you’re in the minority that hasn’t yet invested in content, you’re probably either certain that content just doesn’t make sense for your business (you’ll come around), or you’re planning to make the investment soon.

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Lysol maker warns against ingestion, Google and Facebook add transparency features, and Ogilvy tells communicators to be ‘AWARE’

PR Daily

The video racked up 2 million views on Twitter at time of publishing, showing another way brand managers can mix light-hearted content with serious themes and messaging. It’s also a great example of a COVID-19 marketing effort that subtly reinforces the brand, without any sales pitches. Yum Brands’ chief brand officer for Pizza Hut in the Middle East and Africa (and former chief marketer for Pizza Hut U.K.),

Let’s Steal from Web Developers to Make our Content Lean

PR Breakfast Club

Let’s talk for a moment about better content marketing through simple theft. I’m talking about taking from web developers processes to make lean content. Lean content is a workflow adaptation that ensures your team produces more content that can go more places. Because if you spend time and/or money to create content, going through a lean content development process promises it will become an asset of your business.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?


The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Having counseled clients, such as GNP Company, The National Theatre for Children (NTC), PeopleNet and RBA, through content marketing campaigns, and developed a few of our own for the Maccabee agency, my team often hears that big sigh of relief after a piece of content is marked "final."

How to Create a Successful B2B Content Strategy

B2B PR Sense

Content is king -- yet a king can’t rule or expand his reign without a dedicated strategy. The same is true with your B2B content creation. You can crunch out content on a daily basis -- but without a strategy, it will fall short of your goals. Studies have revealed that of the 88% of B2B marketers who use content marketing, only 32% have a documented strategy. How to Create a B2B Content Strategy. Create a Dedicated Content Calendar.

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7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

Sword and the Script

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization. Comment: Content marketers should borrow this hint from reporters in their own work. I am generally an advocate of volume , but not at the expense of high-quality content. 6) Technology that will change reporting.

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6 crucial actions to take before releasing content

PR Daily

Are you getting everything you can from your content? A vast majority of marketers— 91 percent —reported this year that their organization does some form of content marketing already. If you're in the minority that hasn't yet invested in content, you’re probably either certain that content just doesn't make sense for your business (you’ll come around), or you’re planning to make the investment soon. A Documented Content Strategy.

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The Long-Term Benefit of a Modern and Agile Brand; Off Script No. 36: Greg Kihlström, Author of The Agile Brand

Sword and the Script

He began learning all he could about websites and interactive tools – and eventually landed a job at a technology start-up. That experience, he says, taught him “an appreciation for both the software development side of things as well as for digital marketing and advertising.” 1) Why did you write your book? I see that we are at an inflection point in the history of how consumers and brands relate to one another and wanted to document it.

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. By the way, the WSJ reporter on that byline used to write for PRWeek). This post offers the cliff note version of a 10-year trend and underscores the similarities for PR agencies and marketing firms, that I think points to a similar future.

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13 tips for creating and pitching contributed content

PR Daily

This year, I decided to try something completely new, so I jumped face-first into the world of contributed content. I’ve learned a lot, from how best to contact websites for the first time, to guest contributor applications, down to the writing process itself. I’ve made my share of mistakes along the way, so I"m offering up these tips for anyone looking to join me in the content mines of the Web: 1. Don’t abandon your content once it’s published.

6 Major Marketing AI Takeaways from MAICON

PR 20/20

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. The majority of marketers wear multiple hats—juggling strategy, implementation and performance (among the nitty gritty details between each stage)—for our companies or clients. So, what if you could gain access to technologies that would make your day to day better? AI will transform marketing.

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30 jobs in the PR and marketing world

PR Daily

Résumés are no longer simple work histories; instead, they’re marketing tools. Your résumé is a marketing document, not a legal one,” Forbes contributor Liz Ryan says. Highlight your more in-demand skills, such as the ability to understand an audience and knowledge of various marketing channels. RELATED: Produce content that boosts lead gen, brand awareness and reputation. Marketing assistant— Harvard University (Massachusetts).

How to land your guest post on 10 outstanding websites

PR Daily

Untitled Document. The better you write, the less work it is for editors—and the more likely your prose will remain unscathed. About: focuses on news and information about business, investing, technology, entrepreneurship, leadership and affluent lifestyles. About: The Huffington Post covers news, blogs and original content about U.S. politics, entertainment, style, world news, technology and comedy.

INBOUND 2018:  A Practical Look at Artificial Intelligence's Role in Digital Marketing

PR 20/20

Burger is a content marketing specialist with more than ten years of experience in technical writing, content management, social media strategy and analytics. Roetzer, who’s the CEO and founder of PR 20/20 and Marketing Artificial Intelligence Institute , unleashed a slew of examples of what AI is and what it isn’t, leading to an informative discussion about what digital marketers can be doing right now to prepare for future innovations.

5 Content Pitfalls in Fast-Growing Businesses

The Proactive Report

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” ” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. DivvyHQ Content Challenges Report).

The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist

Sword and the Script

He has also been a marketer and accepts an occasional commission for business writing. His experience sitting on both sides of the table, and a conceivably comparable pressure for clicks, has given him a balanced and long-term perspective on business communications and marketing. 1) You’ve been both sides of the table at times – as a journalist and marketer consultant – how do you think marketing in business has changed over your career? “A

Everything You Need to Know About Earned, Owned, Shared & Paid Media

B2B PR Sense

In other words, getting the media to write about your company. By the same token, some think PR is synonymous with marketing. These are also the questions that your content needs to answer. First of all, let's break them down into four simple categories: earned, owned, paid, and social content. How to Create an Effective PR Content Strategy. Only 37% of B2B businesses have a documented content strategy. Do you have a documented content strategy?

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Ernst & Young slammed for sexist seminar, musicians protest Amazon’s ICE ties, and content creators tap into the customer journey

PR Daily

HuffPost reported : One section of the document is devoted to women’s appearance: Be “polished,” have a “good haircut, manicured nails, well-cut attire that complements your body type,” it states on Page 36. Ernst & Young has vociferously defended the seminar content. The letter also calls for an Amazon to end projects that “encourage racial discrimination and profiling,” such as facial recognition technology. Craft content relevant to the customer journey.

How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

Invest in automation and technology. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team. It is simple: participants first write their ideas without discussion on Post-it notes.

5 types of tools for freelance PR pros and digital agencies

PR Daily

With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig. This on-demand work, instant gig economy is moving more and more into independent professionals that are using mobile and technology to create ecosystems of work they enjoy. Resources for crafting outstanding content. for sensitive client or organization documents.

25 New Facebook Features Released Last Week


To organize these features for you, I categorized each change into one of these five buckets: Content Improvements – Changes that give publishers more access to Facebook, hoping to increase interaction on content. Analytics Improvements – Changes that give communication pros and marketers better information on Facebook interactions and customer segments. Content Improvements. Branded Content (Native advertising) Permitted in Instant Articles.