The Proactive Report

FEBRUARY 3, 2015

In the ‘old days’ advertising and marketing a SuperBowl commercial was prized because it had the most eyeballs and the most engaged audience. million) and is being shared liberally on social media. https://www.spredfast.com/social-marketing-blog/tweets-ads-data-recap-2015-social-super-bowl.

Digital PR 100

Digital PR Social Media Media YouTube 100

The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. Great content must be meet the needs of your audience.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. Great content must be meet the needs of your audience.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. Great content must be meet the needs of your audience.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

DECEMBER 9, 2014

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. Meritus Media Inc., Meritus Media Inc.,

Social Media 279

Social Media Strategy Pinterest Media 279

PR in High Definition

JUNE 3, 2020

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. Better yet, tag the social media account it was sourced from or embed the image directly from the source. Do it yourself.

Digital PR 77

Digital PR Viral Creativity Examples 77

5W PR

MARCH 29, 2024

It’s all about nurturing a positive brand image through the art of earned media. This method cultivates a sense of trust and authenticity that traditional marketing e-commerce sales tactics often find hard to conjure up. When the media paints a brand in a good light, it validates its expertise and boosts its credibility.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

The Proactive Report

FEBRUARY 22, 2016

These stories generate 83% more page views, 39% more time spent reading the content and 103% more sharing activity than other topics. Currently only 1% of news content is about major enterprise. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

These stories generate 83% more page views, 39% more time spent reading the content and 103% more sharing activity than other topics. Currently only 1% of news content is about major enterprise. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

5W PR

SEPTEMBER 13, 2023

In today’s fast-paced digital landscape, effective brand awareness campaigns require a strategic integration of various digital media channels. With consumers engaging across multiple platforms, integrating digital media planning has become essential for creating a seamless and impactful brand experience.

Brand 78

Brand Branding Media Resources 78

Rock the Status Quo

OCTOBER 6, 2015

When you think of the biggest changes in the move from traditional #PR to #DigitalPR, what comes to mind? After decades of media relations and pitching, everything is suddenly changing. It’s also coming from those without a lick of public relations experience who are suddenly writing content and pitching bloggers.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

The Proactive Report

MARCH 13, 2015

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. Join me on March 19th, 2015 for a free webinar hosted by Sendible – a social media management dashboard from the UK.

Technology 100

Technology Social Media Media Digital PR 100

Prohibition

OCTOBER 19, 2022

As always, we’ve been keeping our eye out for some exciting and stand-out social media and PR campaigns. The movie features entities that have an unsettling smile, causing harm to those who see it, so the marketing team behind the movie hired actors to stare into the camera at the games while donning their creepiest smiles.

Social Media 118

Social Media Fashion Media Travel 118

PR in High Definition

JUNE 3, 2020

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. Better yet, tag the social media account it was sourced from or embed the image directly from the source. Do it yourself.

Digital PR 48

Digital PR Viral Creativity Examples 48

Rock the Status Quo

SEPTEMBER 22, 2014

I also like Canva quite a bit – instead of a simple stock photography site, Canva is an image editing tool designed to be used for social media, content marketing and other uses. Using Pinterest & Secret Pinboards For Media Pitching Content Marketing: Can You Use Other People’s Blog Posts?

Pinterest 202

Pinterest Content Marketing Resources Software 202

Garrett Public Relations

AUGUST 28, 2022

Let’s talk about media relations. It’s often what companies seek help with because they want to earn media coverage – which can help them build and maintain their reputation, increase visibility and draw new prospects and customers their way.

Media Relations 98

Media Relations Media Reputation Tools 98

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. DemandGen Report – 2016 Content Preferences Survey ). CONTENT STRATEGY AS A COMPETENCY.

Strategy 149

Strategy SEO B2C Engineering 149

Rock the Status Quo

AUGUST 20, 2015

First, I searched trends on content marketing. . The growth is a bit obvious, since everyone is buzzing about content marketing like it’s Columbus arriving at the New World. Add in the projected explosion in content creation over the next five-plus years, it’s no surprise to see an upward trend.

SEO 100

SEO Comparison Content Marketing Trends 100

The Proactive Report

JUNE 30, 2015

1 marketing objective supported by content marketing. Almost half (48%) felt that their content was not creating any customer engagement. You do need tech tools to monitor and analyze conversations so that you understand your audience, create personas and find topics of interest for your content. 626 793 4911.

Tools 100

Tools Strategy Content Marketing Measurement 100

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

Sword and the Script

OCTOBER 29, 2020

EL: Our goal is to help businesses improve their online visibility and digital PR is an increasingly important part of it. During the last four years, we’ve been adding many features in the digital PR space such as brand monitoring. Did SEMrush look at other PR software tools as potential acquisition targets?

SEO 66

SEO Strategy Software Digital PR 66

Axia PR

JULY 27, 2021

A digital marketing audit is a detailed analysis of your company's digital marketing strategies. It includes all aspects of online marketing efforts your company is focusing on, such as social media strategy, search engine optimization (SEO), email marketing, and content marketing strategy.

Marketing 118

Marketing SEO Analysis How To 118

Prohibition

APRIL 9, 2021

We are looking for someone with significant (over 4 years) experience within PR or Communications at a senior level who can work as a key leader in the organisation. Prohibition won Prolific North’s Best PR Agency and Best Integrated Campaign of 2019 and CIPR’s Outstanding Large Consultancy of the Year 2017 and 2019.

B2C 100

B2C B2B Agency Training 100

Sword and the Script

JANUARY 21, 2017

There are media disruptions, and there are media crises,” according to Ashley Deibert , vice president of marketing for IQ Media. Some of the monitoring tools designed around social media, provide storage for just a few months of data. Don’t miss these posts: How to Get the B2B Marketing Persona Right [UML].

Social Media 60

Social Media Crisis Marketing Media 60

Rock the Status Quo

OCTOBER 27, 2014

Once it is live, share their article on the LinkedIn company page and other social media assets, as relevant. And it’s a GREAT example of today’s digital PR! One last thing to keep in mind is that LinkedIn is an earned media platform. Digital PR' I <3 it.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Burrelles Fresh Ideas

JANUARY 2, 2024

Incorporating video content into a fitness website I worked on not only enriched the user experience but also improved the site’s visibility in search results. Leveraging social media for SEO. Social media platforms are becoming an integral part of SEO strategies. He is also the founder of Bosmol.com, a social media news log.

SEO 84

SEO Mobile Engineering Ethics 84

The Proactive Report

JUNE 20, 2018

In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels. Brands become content companies. Diversification and expansion of content teams. Content producers develop closer relationships with e-commerce. Call me at 888 243 3470.

Trends 149

Trends Small Business Content Marketing Training 149

The Proactive Report

OCTOBER 16, 2015

Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. 72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers. The digital PR agency has a bright future.

Industry 100

Industry Digital PR Training Agency 100

The Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. 64% of marketers identify developing a comprehensive content strategy as a top challenge.(

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

The Proactive Report

JUNE 12, 2017

71 percent of consumers are more likely to make a purchase based on a social media reference. for every $1 invested in influencer marketing. Most brands approach influencer marketing as either earned or paid media. But what if you took a completely different approach to influencer marketing and made it owned media?

Marketing 138

Marketing Social Media LinkedIn Interviews 138

Rock the Status Quo

SEPTEMBER 16, 2014

I believe it’s also true that companies LOOKING for a new agency often assume a “digital agency” can handle everything digital and aren’t investing enough time in hiring the right fit. They wanted transformation from a mostly link building shop into a content marketing agency.

Agency 164

Agency SEO Training Analysis 164

5W PR

JANUARY 17, 2020

Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand. Measuring your Website Traffic –It’s important to take a look at your website traffic before, during, and after PR. Mentions on Social Media –What are people saying about your brand?

Measurement 78

Measurement Publicity Television Analytics 78

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. It’s a long game!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Buzzstream

DECEMBER 5, 2019

Success in link building and digital PR comes from personalization. . Question #3: Have I analyzed my potential publisher’s social media? Another way to ensure your content aligns with a publication’s coverage is by analyzing their social media. . So, it’s important to stay vigilant.

Pitching 87

Pitching Examples Social Media Trends 87