Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Lines between what constitutes PR and content marketing continue to blur. Actual and perceived crisis 24/7. “A COVID, labor issues, economic issues, and crisis issues piled on top of each other.”.

Communications 122

Communications Crisis Internal International 122

PR in High Definition

DECEMBER 17, 2020

With every crisis comes creativity, new thinking and differing outlooks on life, and so I wanted to share some of our best pieces of content. Communicating in a global crisis. Effectively communicating in a crisis is tough, as some companies have learnt this year (some better than others).

Reputation 133

Reputation Creativity Crisis Employee 133

Cision

APRIL 6, 2016

Do you know how to mitigate a crisis in real time? Several reports over the last three to five years validate that brands have a hard time creating relevant content, more specifically the “right content, at the right time, in the right channel and to the right customer.”. Employee storytelling. How can they overcome it?

Employee 120

Employee Storytelling Content Marketing Leadership 120

Cision

DECEMBER 19, 2015

In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content. To maintain its great reputation, resonate more with consumers and boost social sentiment and sales, Starbucks asked employees to tell their stories.

Telecommunications 120

Telecommunications Brand Branding Journalism 120

Critical Mention

APRIL 13, 2020

Of course, as with any crisis, there are also plenty of stories about organizations who have mishandled it in one way or another. Federico’s Pizza Takes Out Loan to Pay Employees. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 111

Media Analytics Healthcare Crisis 111

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. What is public relations? The 10 Most Common Ways Comms Pros are Measuring PR.

Interviews 99

Interviews Publicity Technology Social Media 99

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Golin’s News section shares recent announcements, expert insights and employee perspectives.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Communications Conversations

MAY 20, 2020

But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. But, in each episode are thoughtful, in-depth interviews with J&J employees, health care professionals and external thought leaders, scientists and academics. Most run around 50 minutes.

Journalism 148

Journalism Brand Branding Interviews 148

Cision

MAY 19, 2016

In this interview, Meghan discusses the process of developing solid communication, driving authentic content through employees and keeping all stakeholders informed and engaged. What’s the biggest lesson about marketing and communication you’ve learned throughout your career? How do you combat that? Rapid Fire Round.

Employee 174

Employee Reputation Internal International 174

Sword and the Script

SEPTEMBER 8, 2020

PR pros have always been connectors and coordinators for their clients and organizations, but during the current crisis, collaboration has seen a heavy increase,” according to the report. If you want to change corporate culture, focus your efforts on executives, customers and employees. The results?

Survey 95

Survey Industry Leadership Study 95

Critical Mention

JUNE 24, 2018

Laura Varley, brand journalist at Vertical Leap and author of “Fact-Checking Guide for Content Marketers,” told Visme “Fake news has been a big problem for some time now, and there’re many people out there that’ll just read a post off Facebook without finding an original or secondary source.” Until next time! Critical Mention.

Crisis 94

Crisis Guidelines Social Media Reputation 94

Cision

APRIL 28, 2015

When employees at one of the companies went on strike over the summer, customers and vendors joined them. The employees wanted him back and weren’t going to work until he was. The story became one of helping employees and reinstating an employer known for taking care of his workers and customers. It’s a matter of the message.

Employee 120

Employee Print Customer Service Local 120

Burrelles Fresh Ideas

JANUARY 23, 2024

This is especially important when you’re dealing with a PR crisis relating to a breach of core brand values. The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners or affiliates. To connect with Katie, you can follow her on Twitter.

Technology 76

Technology Training Data Consumer 76

Sword and the Script

FEBRUARY 17, 2015

Studies have shown that somewhere around one-fifth of companies identify related metrics such as customer retention as a content marketing objective. 3 Reasons to Include Customers in a B2B Content Program. There are two primary audiences an organization under fire ought to be able to count on: employees and loyal customers.

B2B 60

B2B Leadership Customer Service Content Marketing 60

Cision

JUNE 10, 2016

This holds true for new employees and post-college graduates entering the workforce. Feature senior leaders from your target industry in your content marketing to build awareness of your brand and association to respected influencers. The world they’ve grown up in is that of the Information Age. Do what is asked of you.

How To 120

How To Marketing YouTube Study 120

Cision

DECEMBER 4, 2017

One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours. When a PR crisis hits, confusion, anxiety, and chaos can shake up your organization.

Crisis 271

Crisis Brand Branding How To 271

Prohibition

AUGUST 4, 2021

SMM: Focuses on professional management of social media profiles where users are more likely to interact with your brand/content marketing efforts. Social Media Marketing/Management involves: Social listening. Steering users to positive content. Talent – brands with positive reputations attract better employees.

Reputation 62

Reputation Brand Branding SEO 62

Stephen Waddington

OCTOBER 21, 2019

Other outcomes include brand awareness, crisis communications, employee advocacy, and social change. Who owns influencer marketing within brands? The discussion about who owns influencer marketing is futile. We’ve been here before with search engine optimisation (SEO), social media, and content marketing.

Government 60

Government Publicity Marketing Advertising 60

Sword and the Script

DECEMBER 30, 2017

Subsequently, many employees, including me, were let go and granted severance pay. One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. 2) 3 Studies that Challenge Marketing Assumptions [UML]. Content marketing is similar.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Cision

NOVEMBER 14, 2017

That might be how you stack up against the competition, the effect a recent crisis has had on the brand, or how your messages are performing with your demographic. If you are leveraging different channels for your various marketing campaigns, it’s important to rope in each one as part of the earned media analysis.

Measurement 166

Measurement Strategy Media Analytics 166

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Crisis Management in Tech PR Crisis management in the tech industry is a key element of any successful PR strategy.

Strategy 62

Strategy Brand Branding Technology 62

Critical Mention

NOVEMBER 13, 2019

Employees go on vacations, some travel to visit loved ones and others use the time as a break from work. Start by making a list of your employees who’ll be out of the office during the holidays. Then, direct their clients to an employee who will be available during that time. Inform Clients Who to Contact during Holidays.

Publicity 74

Publicity Employee Analysis Radio 74

Burrelles Fresh Ideas

MAY 30, 2023

Diversity of content can be a particularly effective route to take here. More creative content marketing methods help you reach a variety of audiences while also meeting the various accessibility needs of your demographics. For instance, long-form blogs may be accessible through screen readers.

How To 40

How To Ethics Education Creativity 40

Prohibition

JULY 9, 2018

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. Maintaining the standard of press material and that any crisis are managed effectively. Play a supporting role in New Business.

Creativity 48

Creativity Construction Crisis Management Social Media 48

Burrelles Fresh Ideas

JANUARY 2, 2024

The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners, or affiliates. You can connect with him on X (formerly Twitter) or LinkedIn.

SEO 84

SEO Mobile Engineering Ethics 84

Sword and the Script

DECEMBER 26, 2023

While the playbook for customer marketing is similar to demand-gen, teams will need to create new content and touchpoints focused on the post-sale customer journey.” ~ Cori Webb , Marketing Director, ChurnZero 3. By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking.

Writing 192

Writing Communications Marketing B2B 192

Critical Mention

SEPTEMBER 19, 2019

Fairness, Prudence, Humility, Temperance, Courage – these 5 pillars define the employees we hire, the clients we work with, and the culture we’ve created.”. This is also vital in moments of crisis communications, in the unfortunate circumstance where a writer speaks negatively about your client. What are the latest PR Trends?

Agency 79

Agency Marketing Media SEO 79

Sword and the Script

AUGUST 19, 2017

I couldn’t agree more and have forecasted that the lack of marketing strategy is a looming talent crisis. Heather Fletcher of Target Marketing , pointed out that humanity made a comeback in her take on the study titled, The Most Important CMO Trait. “In Marketing without Authority is Marketing without Accountability.

Leadership 62

Leadership Study Analytics Survey 62

Critical Mention

AUGUST 20, 2020

PR Week webinars also cover topics such as how to network, tips on managing your employees and how to increase productivity levels. You’ll find webinars discussing how current events influence changes in communication and how to adapt to those changes. Talk Like Ted.

Resources 136

Resources Communications Education Guidelines 136

Sword and the Script

JUNE 30, 2020

While a problem solver can be productive in almost any organizational structure, communicators often find themselves reporting up through marketing channels. However, in times of business stress and crisis, PR will find itself working more closely with executive leaders.

Report 118

Report Publicity Survey B2B 118

Sword and the Script

AUGUST 25, 2020

When it came to marketing and social media, some of those “cooks” had never cooked before…and yet here they were judging the ingredients. Employees just went through the motions and punched out at 5 p.m. Maybe a social media post comes off the wrong way and incites a small crisis – that sort of thing is going to happen.

Marketing 86

Marketing Guidelines Social Media Conference 86

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics. 2) Content marketing supports lead nurturing. 3) Quality matters in content marketing.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Prohibition

APRIL 29, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. Maintaining the standard of press material and that any crisis are managed effectively. Play a supporting role in New Business.

Agency 54

Agency Creativity Hotels Social Media 54

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.

Banking 93

Banking Content Marketing Examples Industry 93

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. Copy writing, blogging and content generation. Crisis public relation strategies.

Publicity 48

Publicity Advertising Advertising Tools 48