Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. ” Is that a weird freaking quote?

How To 137

How To Creativity Storytelling Writing 137

PR 20/20

JULY 3, 2018

What happens when you’re a content marketer who discovers an artificial intelligence system that could take your job? Johnson is a content marketer who wrote an article for Skyword’s Content Standard about natural language generation (NLG), an AI technology that automatically writes data-driven narratives.

Content Marketing 40

Content Marketing Marketing Data Technology 40

PR 20/20

SEPTEMBER 12, 2017

Editor's Note: The following excerpt originally appeared in Content Marketing Fast Forward. Despite advances in marketing automation, much of the technology marketers rely on to plan, execute, and evaluate content marketing campaigns is elementary. AI Takes the Human Guesswork Out of Content Marketing.

Content Marketing 53

Content Marketing Marketing Analytics Resources 53

Sword and the Script

JANUARY 29, 2019

At the time of this writing, the rate is currently 3.8%. While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. To that end, here are a few creative PR ideas to help the recruiting shop out.

Resources 76

Resources Creativity Publicity Local 76

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s Tom Pick | Webbiquity LLC.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Remote PR Jobs

SEPTEMBER 25, 2023

Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. Featuring interviews, analysis and in-depth conversation, the weekly show is hosted by Holmes Report editor Arun Sudhaman.

Pitching 100

Pitching Interviews Trends Journalism 100

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Want to write for Cision®?

How To 177

How To Guidelines Content Marketing Video 177

Cision

JUNE 5, 2017

Although being creative isn’t a tall order for marketers, we need to not just build buzz and demand attention with our campaigns — we also need to inspire action. Here are a few simple and creative ways your brand can create experiences that move people from inspiration to action. Write good, creative content.

Pinterest 202

Pinterest Creativity Video Retail 202

Flack's Revenge

AUGUST 1, 2018

Content curation had been championed as a way to up the pace of content marketing by riding OPC (other people’s content), and to boost thought leadership, by commenting on others’ thoughts when you didn’t have an original idea. Now I was strangely stumped, even disinterested. These are different times.

Content Marketing 149

Content Marketing Privacy Government Web 149

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. The moral of the story for marketers: SEO, PPC, social media – it’s all tied together. What’s on the horizon for digital marketing?

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

JUNE 26, 2018

Many podcasts interview authors, but Roger Dooley tends to find authors that are generally more cerebral – literally and figuratively. The interviews home in on the subject matter – rather than ask “what inspired you to write the book.” Indeed, as Mr. Heinz said in that interview, you can’t buy a beer with an MQL.

Marketing 84

Marketing B2B Interviews Content Marketing 84

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. 10 Fundamentals for Successful B2B Media Interviews. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization. 4) Emphasis on professional journalism.

Survey 101

Survey Report Media B2B 101

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. .” ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co.

Writing 190

Writing Communications Marketing B2B 190

Cision

JULY 6, 2016

Sheila Long O’Mara, content manager at Steinreich Communications Group, says you need to have a plan for your content in order to be successful. What are you most excited for in your new role as content manager at Steinreich Communications Group? I’ve always enjoyed storytelling and writing. Devour all things creative.

Storytelling 180

Storytelling Writing Journalism Creativity 180

wiredPRworks

APRIL 20, 2022

When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. Thanks to David for writing the book, including me in the first one – such an honor!, and taking the time to talk about the new new rules of marketing and PR on Growing Social Now. Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

JANUARY 23, 2018

Though he worked “in marketing” he had never taken a writing class. Even so, he was inspired to pursue writing and creative work in his efforts to persuade. While he later promoted to creative director, among other marketing leadership roles, he says an appearance in AdAge was his first big break.

Marketing 68

Marketing Content Marketing Sports B2C 68

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. 1) Soft interviews on your company blog.

B2B 77

B2B Media eBook Interviews 77

Contently - Strategy

OCTOBER 26, 2018

” That’s the most common request I get from interview subjects. It’s a novel way to connect with the C-suite and get them interested in content marketing. Ghostwriting is so useful that I believe it should be a part of every brand’s content strategy next year.

Strategy 79

Strategy Content Marketing Interviews Creativity 79

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. To truly stand out, you need creativity, innovation and originality. First and foremost, learn how to write. Once you know how to write, practice.

Writing 120

Writing Engineering Journalism Analytics 120

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

And once a client is interviewed by a publication, we can set an alert rather than conducting hourly searches for the posted article (although in some cases we do both!). Social content is simple. Many clients task their PR agency with posting social content, ensuring appropriate brand messaging and driving engagement.

Pitching 136

Pitching Tools Agency Resources 136

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

MARCH 28, 2017

However, for many B2B marketing organizations, obtaining publicly referenceable customers willing to speak to the press is an insurmountable challenge. In others, such interviews are prohibited by a client’s corporate policy in order to prevent the appearance of one brand endorsing another. Build Trust with Content Interviews First.

B2B 60

B2B Blogging How To Media 60

Sword and the Script

APRIL 19, 2016

I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The reporter had flown in earlier and the interview went on as planned. Interview notes are useful content.

Media Relations 60

Media Relations Media Interviews Pitching 60

Cision

JULY 29, 2015

A: Audio content is incredibly intimate: you’re whispering into someone’s ear. You can develop a “brand voice” for your writing, but think about how important someone’s speaking voice is: you instantly recognize a person’s voice when they call. Is it strictly content marketing? Know your goals for the podcast.

Interviews 120

Interviews Comparison Video Exercises 120

Cision

JUNE 2, 2016

She recommends brands focus on the quality of their content, not the quantity. In this interview, Eileen shares her thoughts on the challenges of creating meaningful content, the importance of listening well to build relationships and the need for strong writing skills in public relations.

Insurance 120

Insurance Insurance Writing Sports 120

PRSay

APRIL 19, 2016

If I can get a conversation going with a provocative question on the right subReddit a day before the interview, I can drive more attention to my thought leader. Posting substantive comments with a link to the interview on the subReddit afterward will also drive engagement, traffic back to the site and reach. Email Marketing and….Everything

Communications 65

Communications Pinterest Reddit Radio 65

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing. It’s well worth a read as well.

Brand 60

Brand Branding Content Marketing Film 60

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. What seems to work best is taking the content we have and promoting it according to timeliness or newsworthiness.

Community 120

Community Mobile Blogging Publicity 120

Cision

APRIL 28, 2016

Ray Hennessey, chief innovation officer at JConnelly, says to create good content you need to first understand what your audience needs and wants. In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Sword and the Script

APRIL 25, 2017

For this reason, it’s a good idea to plan and weave in relationship building content into your editorial calendar to be published in weeks leading up to the show. Some examples include: Solicit interviews with independent speakers and panelists. Interview partners or customers planning to attend. Give our services a try.

Trade Shows 83

Trade Shows B2B Conference Marketing 83

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Through this collaboration I learned of Stone Temple’s very creative use of video. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. The 20 most engaging types of content. A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

MaccaPR

OCTOBER 26, 2015

Consider three news items that suggest how marketers are spurning traditional paid advertising and instead, re-embracing the back-and-forth engagement of public relations and its cousin, content marketing. Think of what you’re asking for,” Petersen writes in her post. Quality content at no cost.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Sword and the Script

AUGUST 25, 2015

The organization published a well-written press release that drew me in and pointed to one overarching conclusion: Most view their content marketing process as ad hoc, decentralized and driven by internal stakeholder interests. Content marketing is maturing slowly and steadily.

Survey 60

Survey Content Marketing Report Corporate 60

PR 20/20

JUNE 18, 2019

In advance of the Marketing Artificial Intelligence Conference (MAICON) , I interviewed a number of experts (i.e. Take time to understand the potential for AI and how it can supplement your work, truly freeing you to focus on the things that marketers should care about: empathy, creativity, strategy.

Marketing 53

Marketing Conference Technology Interviews 53

Sword and the Script

DECEMBER 13, 2016

2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. There are several ways to do this without giving the webinar content away. Share the content on your social sites again. 3) Curate the speaker’s previously published content.

B2B 60

B2B Infographics Interviews eBook 60