PR 20/20

MARCH 26, 2020

Brands are showing up in unprecedented ways to support their employees, customers and communities. Marriott's CEO Arne Sorenson has been praised for a video to his employees , made public on Twitter, that was authentic, transparent and compassionate. Does it seem inappropriate or awkward — or, is it a welcome break / useful resource?

Crisis 92

Crisis Marketing Healthcare Resources 92

Cision

OCTOBER 24, 2015

Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Just as PR and marketing departments use social media to find influencers, build relationships with journalists and engage with their audiences, they should also watch their competitors.

Social Media 120

Social Media Real Estate Media How To 120

Cision

AUGUST 5, 2015

One of my favorite content marketing strategies is guest blogging. When you write a guest blog post, you get it published on another well-established blog that caters to your target market. Let’s say you run a company that makes a cool mobile app for human resources managers. Really Spend Time Writing.

Blogging 120

Blogging Pitching Writing Content Marketing 120

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. But it’s not impossible, and there are a lot of resources and ideas for understanding the impact. That’s the theme for this week’s Unscripted Marketing Links [UML]. Be smart about it.

Study 144

Study Media Relations Media Measurement 144

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. More Intelligent” Marketing Automation. Marketing Artificial Intelligence Conference (MAICON). Ideas are organized by marketing category (e.g. 7,500/month.

Agency 84

Agency Enterprise Technology Analytics 84

Communications Conversations

JULY 26, 2018

This includes everything from management tools like Spredfast and Sprinklr to analytics tools to employee social advocacy tools. However, the absolute most important resource we need is that thing between our ears. I’d over-index on hiring two kinds of people: Creative, problem-solvers and analytical people.

Technology 84

Technology Social Media Tools Trends 84

Landis PR

MARCH 14, 2022

You wouldn’t want to pour your time and resources into a platform that isn’t optimal for supporting your brand and reaching your goals. Facebook’s content sharing feature can help expand your audience and drive traffic back to your brand’s website. Create a Recognizable Brand with Relevant Social Content.

Social Media 52

Social Media Consumer Brand Branding 52

Cision

JULY 29, 2015

Is it strictly content marketing? If you want to establish your company’s expertise in your field, have an executive or an employee host the podcast and share their own insights. Featuring experts outside your own company can make your podcast a more trustworthy resource. Campbell , Junya Ogura (Creative Commons).

Interviews 120

Interviews Comparison Video Exercises 120

Tribe Builder Media

MAY 26, 2019

Related: 18 Content Marketing Resources for Proven Results. Andrea La Mendola, chief of global operations at Hyperloop Transportation, advises starting with the specific group of employees you are working now. This can greatly minimize the risk of making employees feel uncomfortable or offended. Know your audience.

Employee 40

Employee Transportation Engineering Groups 40

Tribe Builder Media

MAY 26, 2019

Related: 18 Content Marketing Resources for Proven Results. Andrea La Mendola, chief of global operations at Hyperloop Transportation, advises starting with the specific group of employees you are working now. This can greatly minimize the risk of making employees feel uncomfortable or offended. Know your audience.

Employee 40

Employee Transportation Engineering Groups 40

Waxing UnLyrical

NOVEMBER 24, 2014

A Content Marketing Thanksgiving Feast with All The Fixings. Why: Planning and executing your online marketing strategy can seem overwhelming. In this still relevant guest post for Top Rank Marketing , Ashley Zeckman uses the components of a traditional Thanksgiving meal to illustrate how you can make your strategy manageable.

Community 70

Community Facebook Resources Web 70

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Interactive Tools Give Brands a Creative Edge—and Empower Buyers.

B2B 85

B2B Content Marketing Trends Marketing 85

Contently - Strategy

SEPTEMBER 10, 2020

What role has content marketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy. It’s a lot of what we do on the marketing side. We leverage our weekly marketing and product marketing newsletters as the main vehicles to distribute the content.

Brand 118

Brand Branding Marketing Facebook 118

Critical Mention

SEPTEMBER 19, 2019

Fairness, Prudence, Humility, Temperance, Courage – these 5 pillars define the employees we hire, the clients we work with, and the culture we’ve created.”. With the changing media landscape, the ability to earn coverage requires that much more creativity! What are the latest PR Trends?

Agency 79

Agency Marketing Media SEO 79

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. When building the business case for content marketing, start where your current marketing efforts fall short.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). For myself, I wanted to show that the JOTW network was a valuable resource, and a way to engage with communication professionals.”. Creative Commons CC0.

Survey 74

Survey Industry Communications Corporate 74

PR 20/20

JUNE 25, 2019

With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. More Human Marketing Services. Video and creative media. Content production.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

AUGUST 25, 2020

When it came to marketing and social media, some of those “cooks” had never cooked before…and yet here they were judging the ingredients. Employees just went through the motions and punched out at 5 p.m. We couldn’t account for every possible situation, as a creative enemy will force a choice we hadn’t considered.

Marketing 86

Marketing Guidelines Social Media Conference 86

Sword and the Script

DECEMBER 26, 2023

While the playbook for customer marketing is similar to demand-gen, teams will need to create new content and touchpoints focused on the post-sale customer journey.” ~ Cori Webb , Marketing Director, ChurnZero 3. By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 196

Marketing Content Marketing Data Social Media 196

Contently - Strategy

OCTOBER 15, 2020

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. You can investigate all of these questions yourself using the Digital Marketing Toolbox on Think With Google. A few years ago, the search giant launched Think With Google, a content hub for marketers and business owners. “It’s

B2B 145

B2B Trends Video Course 145

Onclusive

OCTOBER 3, 2017

Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. With the myriad tactics used for brand awareness and the limited resources available to execute on those tactics, finding a silver bullet to build your brand is difficult.

Brand 246

Brand Branding eBook Leadership 246

PR 20/20

MAY 12, 2016

SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams. Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams.

Agency 40

Agency Marketing Financial System 40

PRSay

OCTOBER 8, 2021

And I see an opportunity to be more creative.”. But after graduating from Harvard, she took a job at Ogilvy, and was staffed to a new type of team they started: digital marketing. However, Facebook faced the same obstacles as other Silicon Valley startups in the early days — no resources and competing companies, she said.

Creativity 176

Creativity Facebook Technology Employee 176

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Icebreaker: What’s a cool piece of content you’ve seen that’s inspiring or super creative? Positional is now live! What have you seen lately?

Internal 118

Internal International Insurance Insurance 118

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Waxing UnLyrical

OCTOBER 28, 2015

Thankfully, there are resources that can make the process a little easier to make you a great storyteller. McKee is a creative writing instructor who leads screenwriting workshops for some of the best writers in Hollywood, including Peter Jackson and the writers at Pixar. 6 Resources That Will Make You a Better Storyteller.

Storytelling 40

Storytelling Resources Writing Corporate 40

Cision

DECEMBER 20, 2017

Although that notion might seem right at first glance, a bit more digging reveals content for any industry can be exciting and engaging — all you need to do is think about creating content differently and add some extra creativity. For ideas, consider the following tips. Add a Human Element. Brainstorm Related Topics.

Industry 222

Industry How To Insurance Insurance 222

Critical Mention

OCTOBER 24, 2019

Luckily, the internet provides many educational resources to them in the loop. Consider using these excellent resources: 4 tips for finding fantastic free photos. Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Co-Founder of Status Creative, a leader in social media engagement. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker.

Social Media 120

Social Media Twitter Media Nonprofit 120

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

MAY 26, 2015

It’s simple: when the work load exceeds your capacity or capability, it’s worthwhile to look at outside resources. I’ve long believed PR agency work is a mile-wide and an inch deep, while the inverse is true when you are an in-house resource (inch wide and a mile deep). On the other, too much process can inhibit creativity.

Corporate 60

Corporate Communications Web Creativity 60

PR 20/20

AUGUST 11, 2016

So, who should earn a spot on your performance-driven inbound marketing team? Read on for the 11 specialists to target during employee recruitment. Typically, hybrid marketers will possess a broad range of skills and fill multiple roles. The A Players on Every Inbound Marketing Team. The SEO Pro.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

So, who should earn a spot on your performance-driven inbound marketing team? Read on for the 11 specialists to target during employee recruitment. Typically, hybrid marketers will possess a broad range of skills and fill multiple roles. The A Players on Every Inbound Marketing Team. The SEO Pro.

Marketing 40

Marketing Mobile Engineering Technology 40

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Adam is a digital marketer. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120