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The Marketing Power of Wikipedia: 8 Tips for PR Pros

MaccaPR

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Facebook relies on Wikipedia.

Wikipedia 101
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On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Fortunately, my employer feels the same way.

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Information Asymmetry: The Informed Minority Advantage

Doctor Spin

In Wikipedia. In Wikipedia. In Wikipedia. Information asymmetry negatively impacts performance in goods settings and positively in services settings, while information sharing has stronger favourable effects in consumer markets and is weaker in relationships over 6 years old.” In Wikipedia. In Wikipedia.

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Internet Defamation: How Executives Can Handle Disparaging Online Content

Melissa Agnes

To illustrate this, I wanted to use the example of two unique websites, Ripoff Report and Wikipedia. Established for consumers to air complaints about businesses and individuals, Ripoff Report operates under a strict policy, in which the website will not remove any content, no matter how inaccurate, disparaging or damaging it may be.

Wikipedia 210
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Why monitoring external factors is key to corporate reputation

Onclusive

According to Wikipedia, ESG is an evaluation of a firm’s collective conscientiousness for social and environmental factors. Customers, employees, investors and other stakeholders want to deal with companies that embrace practices such as fair trade, consumer protection, employee diversity and inclusion, and responsible governance.

Corporate 195
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It’s the End of the Truth as we Know it – is PR fine?

Flack's Revenge

Flipboard CEO Josh Quittner wrote about our loss of innocence, in the story The Truth about Fake News : When Wikipedia started to take off… I believed that finally, the world was racing toward one, glorious kumbaya moment. I thought I’d offer the following tips: We’re all news consumers too.

Wikipedia 159
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The marketer’s challenge of the shrinking attention span

PR in High Definition

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Those doing a deep dive on Wikipedia are engaged for far longer. Your online content should follow suit, and always engage in a complimentary, moving narrative journey.