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The Marketing Power of Wikipedia: 8 Tips for PR Pros

MaccaPR

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Facebook relies on Wikipedia.

Wikipedia 101
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On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Fortunately, my employer feels the same way.

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It’s the End of the Truth as we Know it – is PR fine?

Flack's Revenge

Flipboard CEO Josh Quittner wrote about our loss of innocence, in the story The Truth about Fake News : When Wikipedia started to take off… I believed that finally, the world was racing toward one, glorious kumbaya moment. I thought I’d offer the following tips: We’re all news consumers too.

Wikipedia 159
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Information Asymmetry: The Informed Minority Advantage

Doctor Spin

In Wikipedia. In Wikipedia. In Wikipedia. Information asymmetry negatively impacts performance in goods settings and positively in services settings, while information sharing has stronger favourable effects in consumer markets and is weaker in relationships over 6 years old.” In Wikipedia. In Wikipedia.

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Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

The initiative will create a subscription tool for consumers, so readers can safely subscribe to their favorite news outlets through Google. Any time YouTube finds a questionable piece of video content, it will add a text box linking pertinent “factual” information supplied by Wikipedia. So, what does that entail?

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How To Deal With Negative Reviews: Five Things to Consider

Melissa Agnes

However, if your company has an attorney, he or she must ensure the cyber investigator is not “pretexting,” or employing some techniquethat could create ethical issues for the attorney. In short, negative reviews can be very harmful and they are being increasingly relied upon by consumers. Choosing the Right Solution.

How To 238
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The metaverse: fear or freedom for humanity and communication?

PR in High Definition

From a consumer-perspective, the metaverse could allow for an even better and personalised customer experience. There also remains the ethics behind isolated worlds being owned by different companies and collecting our data, and monetising on every move we do in the metaverse. Quite a scary thought!