TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser
OCTOBER 30, 2019
Don’t ignore TikTok, especially if you’re trying to reach younger consumers. Elon Musk boosts YouTube tree-planting fundraiser. A YouTuber Jimmy Donaldson has discovered a surefire way to raise money for cause: Get celebrity influencers to compete with one another. The campaign has already raised $8 million with famous digital personas such as beauty YouTuber Jeffree Star, EDM musician Alan Walker, Twitter CEO Jack Dorsey and now Elon Musk.