5W PR

AUGUST 10, 2021

Although back then the company was promoting its products to the older generations of consumers, after assessing emerging market trends , it decided to switch to a younger target audience. The entire effort resulted in a campaign that went viral all over the globe, titled “Mad Your Man Could Smell Like”.

Brand 88

Brand Branding Marketing Viral 88

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Presspage

AUGUST 24, 2023

First-party data has taken precedence, offering invaluable insights into the preferences and behaviors of consumers. Porsche Nederland decided to choose a strategy based on consumer pull, instead of brand push. Data has emerged as the most prized possession, holding the key to unlocking meaningful relationships with the audience.

Storytelling 78

Storytelling Data YouTube Strategy 78

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Listen to Increase Customer Spend.

How To 149

How To Social Media B2C Television 149

Cision

NOVEMBER 24, 2015

They are moving to YouTube and Instagram. Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. Changing Habits.

Pitching 120

Pitching How To Instagram YouTube 120

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. As a result it’s created a foothold with younger consumers while more dominant QSR players like McDonald’s have failed. Here are some tips based on tech PR experience. Take Taco Bell. Away, the luggage company, is another example.

Brand 136

Brand Branding How To Storytelling 136

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Contently - Strategy

SEPTEMBER 20, 2022

.” While many top-performing pages in the report were re-sharing sensationalized content or misinformation related to political issues, the lack of consequences faced by those page admins demonstrated the ease—and potential value—of plagiarizing viral content to reach a larger social audience. Look at the optics.

Social Media 73

Social Media Ethics Trends Viral 73

Cision

JUNE 10, 2016

According to a 2013 study by ThinkGoogle , the average consumer consults 12 sources before making a purchasing decision. If they don’t know how do something they can look up a YouTube video and learn, often from a peer rather than a mentor. Today, anyone with a computer, phone, or YouTube channel can be a media source.

How To 120

How To Marketing YouTube Study 120

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” SoMe = Facebook, Twitter, YouTube. The perpetuation of a “viral” story on digital channels can be hours.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Burrelles Fresh Ideas

JULY 11, 2023

Dadfluencers may have large followings on Instagram, YouTube, or TikTok, where they share photos, videos, and stories about their parenting journeys. You may recognize him from the viral post showing him at his young daughter’s kitchen play set, where he gives a hilarious review of her “restaurant.”

Brand 56

Brand Branding Instagram Community 56

PRSay

OCTOBER 25, 2017

Market research is vital to understanding how target audiences consume info,” said Haworth. Unsurprisingly, the importance of shared media (which refers, in part, to social media and online interactions among consumers) was a topic on all of their minds. Meet people where they are. During the Oct.

Social Media 119

Social Media Conference Media Corporate 119

5W PR

MAY 18, 2018

Since the dawn of the online world, we’ve seen people interact with business marketing initiatives through everything from YouTube videos, to social media campaigns. Another great thing about experiential marketing, is that it leads to a stronger consumer experience for a brand’s target audience.

Company 96

Company Marketing Social Media Analytics 96

Prohibition

DECEMBER 19, 2019

As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. 360 Degree Videos.

Video 48

Video Trends Storytelling YouTube 48

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Blurred Lines between Influencers and Brands. Forbes has found that today’s marketing strategies place a strong emphasis on influencers.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Contently - Strategy

DECEMBER 14, 2018

So you post the clip on your company’s new YouTube page. Unfortunately, hoping to go viral is not a video strategy. Every minute, 400 hours of video are uploaded to YouTube. Paid distribution on YouTube, Instagram, and other platforms ensures your content will be seen by the right audience.

Viral 100

Viral Video Strategy YouTube 100

Solo PR Pro

JULY 3, 2019

Developing a better user experience produces by far the most viral effect and impact when investing in growth. Facebook, GDPR, the new CCPA (California Consumer Privacy Act) plus changes being made by Facebook and iOS will all impact targeting in advertising. Engagement drives conversion from free consumption to paid subscription.”.

Report 45

Report Privacy Pinterest Retail 45

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. While customers have always held the dollars that controlled your company, the last decade has brought far greater control into the hands of consumers than ever before.

Mobile 101

Mobile Community System Social Media 101

Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. If your brand has a either a fun or emotive story to tell its consumers, consider Instagram your chance to do this and to do it well.

Video 62

Video Social Media Instagram Media 62

Flatiron Communications

JULY 14, 2014

.” Talking about giving preferential treatment to individuals with large social followings, here’s a breaking tale involving another Cable/ISP company that may very well rival that company’s epic PR debacle in the nascent days of consumer-generated media. Veronica Belmont.

Customer Service 35

Customer Service Viral YouTube Twitter 35

MaccaPR

FEBRUARY 19, 2018

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" CRISIS LESSON #3: MONITOR YOUR OWN COMPANY’S SOCIAL MEDIA POSTS AS YOU MONITOR YOUR CONSUMER’S. Most marketers use social listening tools such as Sysomos and Meltwater to monitor what consumers say about their brand on social media.

Instagram 98

Instagram Crisis Local Privacy 98

MaccaPR

MAY 28, 2015

(Source: Hyundai YouTube ). million views on YouTube? AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. So what precisely is the understanding between advertisers and their consumers as to honesty? Source: Hyundai ).

Film 48

Film Marketing YouTube Advertising 48

Bad Pitch Blog

MAY 26, 2009

. - SUBJECT: *T-Mobile l Eco-Friendly Viral Videos. T-Mobile just launched a series of eco-friendly viral videos - the latest rollout under T-Mobile’s recently launched Mobilize sustainability platform, (www.t-mobile.com/mobilize) Which reminds me, if you have to pitch someone about a viral video? It’s not viral.

Pitching 40

Pitching Viral Mobile Video 40

Shift Communications

DECEMBER 15, 2016

From the perspective of the consumer team in the Boston office the answer is a resounding, NO! PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. Julie Staadecker, Account Director. Client: McDonald’s. Brittany Joyal, Account Executive.

Print 60

Print Media Travel Wireless 60

Sword and the Script

JANUARY 27, 2015

Most of the ads I see on social are broad brush blitz campaigns by consumer gadget companies — not B2B service firms like Shift. People dislike this inevitability and generally will bounce from a landing page; another reason why gated content doesn’t go viral. Defining earned media.

Pitching 60

Pitching eBook Advertising Advertising 60

Karen Freberg

SEPTEMBER 17, 2017

The past few days have been somewhat of a whirlwind of creating content, consuming coffee (wait… that happens every day!), Let me share with you what I was up to these past few days with Adidas, Clemson, and College Gameday for the Louisville-Clemson game, and what were some takeaways I had: Adidas goes viral with celebration shoes.

Creativity 40

Creativity Storytelling Sports Social Media 40

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

The app has surpassed Facebook, Instagram, YouTube, and Snapchat, with 1.65 Pepsi’s #SwagStepChallenge , a great example of a branded hashtag campaign, spread like wildfire on TikTok, as well as on Twitter and Youtube. B2B companies might be hesitant about TikTok because it’s so consumer-oriented, but they shouldn’t count it out.

B2B 310

B2B Video Creativity Social Media 310

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. They shared a Google doc with live notes, live YouTube video streams, and formulated #HugOps to cover social media. HugOps [link].

Crisis 271

Crisis Brand Branding How To 271

NewsWhip

DECEMBER 31, 2019

Best Activation on a Viral Moment. With consumers caring more and more about what it means to wear or buy the products brands produce, this was a win for the company. Cadbury has fully adopted a digital strategy and utilized YouTube in particular to highlight emotional stories of parents trying to reconnect with their children.

Brand 78

Brand Branding Film Instagram 78

Sword and the Script

NOVEMBER 11, 2014

Those brave enough to jump from an aircraft will upload their video to YouTube and make the photos their social media profile shots. The anecdotal evidence is compelling, but most companies I know relish the idea that their marketing is even consumed, let alone earning a profit. Marketing marketing strategy viral marketing'

Marketing 113

Marketing System Viral Insurance 113

MaccaPR

AUGUST 20, 2014

If 55,000 people watched your video on YouTube, I was happy. Similarly, an exceptional social media marketer thinks beyond the mechanics of posting YouTube clips, LinkedIn updates and tweets to consider two vital questions: How did the audience come to see your content - via Google or Facebook? Our clients were happy.

Social Media 97

Social Media Media YouTube Facebook 97

Buzzstream

JANUARY 17, 2018

I read ebooks, and the majority of online consumers enjoy them as well. That being that case, it makes sense to give your popular posts a new life — since they have been consumed and enjoyed by your audience. If you’ve got some viral posts, then you’re ready for that “ebook.”. peaked in 2013, at 242 million units sold.

eBook 108

eBook Infographics Pinterest How To 108

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from.

Financial 83

Financial Industry Report Insurance 83

Bad Pitch Blog

JUNE 22, 2008

Well, in the world of Google, YouTube and all that Web 2.0 Multimedia content has turned consumers into evangelists for the PR cause. The interactive component engages the consumer, while giving them a stake in the brand. It''s a viral approach reaching audiences in a way that a release never could. Apple is mostly cool.

Viral 40

Viral Pitching Consumer YouTube 40

Journalistics

MARCH 18, 2016

When I was developing strategies to promote American professional football across different countries, I made an effort to spend time with both fans and “future fans” – consumers who knew nothing about the game. Consumer behavior? ” – Lindsay Rider, Yellowberry. ” – Jeremy Porter, blacQube.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

When I was developing strategies to promote American professional football across different countries, I made an effort to spend time with both fans and “future fans” – consumers who knew nothing about the game. Consumer behavior? ” – Lindsay Rider, Yellowberry. ” – Jeremy Porter, blacQube.

Social Media 40

Social Media Media Storytelling Local 40

Prohibition

DECEMBER 17, 2021

Domino’s Viral Staff Video. Several recordings of two employees joking about in the kitchen of one of their branches were shared on YouTube. Domino’s Pizza apologised and informed its consumers that the two employees are not representative of the company’s brand.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62