TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

Don’t ignore TikTok, especially if you’re trying to reach younger consumers. Elon Musk boosts YouTube tree-planting fundraiser. A YouTuber Jimmy Donaldson has discovered a surefire way to raise money for cause: Get celebrity influencers to compete with one another. The campaign has already raised $8 million with famous digital personas such as beauty YouTuber Jeffree Star, EDM musician Alan Walker, Twitter CEO Jack Dorsey and now Elon Musk.

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Going Viral Is Not a Video Strategy

Contently - Strategy

So you post the clip on your company’s new YouTube page. Unfortunately, hoping to go viral is not a video strategy. Every minute, 400 hours of video are uploaded to YouTube. Eni, the global energy company, partnered with Contently on a video program to educate consumers who may not even know their lives are touched by the brand. Paid distribution on YouTube, Instagram, and other platforms ensures your content will be seen by the right audience.

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Go Viral in 2020 with Real-Time Media Monitoring

Critical Mention

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Consumers are attracted to making purchases from dependable brands. The post Go Viral in 2020 with Real-Time Media Monitoring appeared first on Critical Mention - Media Monitoring. Earned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals.

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YouTube, Instagram increase filtering for user content

PR Daily

The video hosting juggernaut YouTube has announced it will add staff to increase monitoring to remove distasteful or offensive content from its site. wrote : Now that its bottom line is being affected , YouTube says it will begin to take additional steps to protect its advertisers and creators from inappropriate content on its network. YouTube had said then the channel’s removal was part of a new tightening of its child endangerment policies.

Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

Also: An eye on leery marketers as YouTube allows more violent content, PR pros struggle to connect strategies to revenue, thrifty video tactics, and more. What do you think of the ad and the subsequent viral response? If you succeed, you can have the next viral hit on your hands.

3 PR and marketing alternatives to ‘going viral’

PR Daily

I first started practicing PR over a decade ago, when clients thought that “going viral” meant getting their product on “The Oprah Winfrey Show.”. I barely had time to breathe a sigh of relief and think, “Maybe clients will want to diversify their media goals now” before affordable digital cameras made enabled the masses to create videos with the sole purpose of going viral. We want to go viral!" (If

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3 PR and marketing lessons from CarMax’s answer to viral video

PR Daily

2, Max Lanman posted a YouTube video advertising the 1996 Honda Accord that his then-girlfriend (now fiancée), Carrie Hollenbeck owned. million views: A week later, CarMax responded with its own YouTube video, offering Hollenbeck $20,000 for her car—along with a few other items featured in the video: Lanman reported that Hollenbeck took CarMax’s offer: THANK YOU, INTERNET! Don’t be too consumed with numbers when it comes to follower counts, either.

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6 pros and cons of using YouTube for marketing

PR Daily

YouTube is ready for the challenge, with 300 hours of content uploaded every minute. Should you use YouTube to embrace video this year in your content marketing strategy? Consider these pros and cons that can help you decide if the platform is right for you: The pros of YouTube marketing. Viral effect. Sharing your videos on YouTube can positively affect your organization’s search rankings. The cons of YouTube marketing.

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Also: Many consumers won’t feel comfortable traveling for nearly another year, Instagram attempts to lure TikTok creators to its new service, a social media pun, and more. Here’s how Ketchum split up consumers and their shifting behaviors: Image courtesy of Ketchum.

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Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

However, today’s banner ad gets a click-through rate of roughly 0.5%, partially because the average consumer is faced with 1,700 banner ads every month. Given the sea of content and branded messages bombarding consumers’ attention, marketers must be even more innovative with their tactics. YouTube creators come together to plant 20M trees. Study: How to make the most of your YouTube channel.

Marketing as a Bona Fide Profit Center

Sword and the Script

Those brave enough to jump from an aircraft will upload their video to YouTube and make the photos their social media profile shots. The anecdotal evidence is compelling, but most companies I know relish the idea that their marketing is even consumed, let alone earning a profit. Marketing marketing strategy viral marketing The party room rivals any I’ve seen in the local area.

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J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

One thing that deeply angers consumers is when a giant corporation can wreck people’s lives and never acknowledge its mistakes. J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’. Taking notes can be tedious and time-consuming, but technology might finally have an answer for tired typists.

J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’

PR Daily

Also: Facebook floats a messaging app to enhance Instagram, a peek inside Starbucks’ branding and design, and how opinions are changing among consumer demographics. Good morning, PR pros: Starbucks has published its brand guidelines , which gives a peek into how the iconic brand uses colors, font, images and brand voice to evoke feelings and connect with consumers. Juul reputation’s up in smoke, kid-focused videos get 3X the YouTube views, and many PR pros are introverts.

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T-Mobile and Sprint celebrate merger approval, Netflix reigns according to Nielsen data, and NASA debunks viral #broomchallenge

PR Daily

The organization is offering consumers the opportunity to name a cockroach after an ex , and the zoo promises to “serve it up as an enrichment treat to one of our animals.” REAL competition, REAL value for consumers and REAL 5G. We're ready to do this for ALL consumers!!

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Barbie’s bid to close the ‘dream gap,’ the perils of commenting on Hong Kong, and viral whisky ‘Tide pod’ gets jeers

PR Daily

Also: Kroger and Walgreens stop selling e-cigarettes, what drives consumer purchases, McDonald’s offers a ‘McRib locator,’ and more. However, brand managers increasingly are facing the tough decision to potentially lose the huge Chinese consumer market or face growing criticism from consumers in the United States and other countries. LinkedIn offers marketers more data, YouTube curtails ‘fake news’ about Hong Kong, and Amazon and DoorDash cave on tipping.

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Accelerated PR For Startups

Doctor Spin

In Stage 1 we will concentrate on the Surround Effect and the Viral Loop. Testing: Fixing The Viral Loop A viral loop is all about social engineering. When someone is exposed to your business and that someone actively exposes your business to another person in their network — that is a viral loop of yours. We used to call this word-of-mouth , but with social sharing and ramping up social graphs, viral loops come in many different shapes and forms today.

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Designers apologize to Chinese consumers, ‘influencer fraud’ cost nearing $1.3 billion, and Universal pulls ‘The Hunt’ after mass shootings

PR Daily

Good morning, PR pros: You probably remember the viral video of a BBC Skype interview gone wrong when the interviewees’ kids barge into the room: According to new research, such missteps are becoming more common. Here are today’s top stories: Versace, Coach and Givenchy apologize to Chinese consumers. Be upfront and transparent with content creators, lest you anger their communities of actively engaged consumers. Study: How to make the most of your YouTube channel.

5 Scariest Halloween Campaigns of the Past Decade

Critical Mention

Consumers are spending more and more each year on Halloween, with an increase from $8.4 This video quickly went viral and has more than 40 million views on YouTube. The video went viral after its launch with over 600,000 views on YouTube. With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today.

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How ‘granfluencers’ are shaking up social media representation and influencer marketing

PR Daily

As a tech-focused company, a partnership with elderly influencers wasn’t the intuitive choice, but 2020 has decidedly changed consumer perception and behavior. Don’t count grandma out when it comes to growing your followers.

How to manage your COVID-19 response

PR Daily

Learn from speakers including: Kim Markus, consumer marketing and PR manager for Scotts Miracle-Gro. Her session “‘Viral’ Social Media Surge: Responding to Crisis in a 24-7 Social Media News Cycle” will be essential for communicators looking to tackle the crisis on their social channels.

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7 relatable and hilarious ‘Onion’ headlines about social media

PR Daily

Sometimes you might feel like creating a PSA aimed at telling consumers how to better read and fact-check both headlines and social media posts. Most of the time, viral content raises brand awareness, and then your work has just begun.

How to tailor your videos for different social media platforms

PR Daily

This is fundamentally changing the way we consume content on the web and social media is on the frontline of this digital revolution. YouTube. YouTube’s audience is as huge as it is varied. Because it’s not technically like other social platforms, you can upload all your content on YouTube, regardless of format, and create a well-structured YouTube channel that acts as the central hub for all your video content.

Your marketing analysis is probably stupid

Doctor Spin

No, it’s not that your business should be more ‘social’ on social media or “be active where your consumers are hanging out” Think of YouTube. The basic marketing insight: Digital information spreads fast and virally.

McKinsey apologizes for role in opioid crisis, Redbox launches streaming service, and Google’s Year in Search

PR Daily

Also: Universal Orlando Resorts pokes fun at an old tweet, Home Depot’s quest to reunite toy with toddler goes viral, Twitter users ridicule Apple’s AirPods Max, and more. The service is free to consumers and supported by ads.

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How to tailor your videos for different social media platforms

PR Daily

This is fundamentally changing the way we consume content on the web and social media is on the frontline of this digital revolution. YouTube. YouTube’s audience is as huge as it is varied. Because it’s not technically like other social platforms, you can upload all your content on YouTube, regardless of format, and create a well-structured YouTube channel that acts as the central hub for all your video content.

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Why you should follow the ‘hygiene, hub, hero’ strategy during COVID-19

PR Daily

The content-marketing framework was originally developed by Google as a guide for growing an audience on YouTube. Examples of hero content include a viral video or a large seasonal campaign. PR pros on social media should focus on providing value to their audience.

‘Aunt Jemima’ becomes ‘Pearl Milling Company,’ Salesforce announces permanent remote workforce, and Heineken to lay off 8,000

PR Daily

Also: Virtual court proceedings go viral with kitten filter, Nationwide has catchiest brand jingle, Coca-Cola’s 100%-recycled plastic bottles, and more. In its release, Heinken wrote: We aim to become the best connected brewer , digitally enabling and strengthening our route to consumer.

Top Five Books Every PR Pro Should Read

Critical Mention

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. Social Media: Marketing Strategies for Rapid Growth Using Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube.

How to Leverage Emotions to Boost Digital PR

Cision

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

5 reasons PR and marketing pros should curate content

PR Daily

You don’t have to create the next viral story or video to engage with consumers through social media. Create a Pinterest board that showcases ways to use your product, especially if consumers have found innovative uses you’ve never imagined. With the abundance of content online, consumers look to curators when deciding where to spend their time. Consumers will be loyal to your brand when they know they can receive relevant, helpful advice.

3 diversity lessons from Ancestry’s recent ad backlash

PR Daily

Ancestry.com’s PR team was recently sent scrambling after an ad caused offense instead of pulling on consumers’ heartstrings. Late Thursday, Ancestry pulled the ad from its YouTube channel, scuttled a TV airing schedule and late Friday offered more information about the thought processes behind the ad. Wired reported : In a statement to WIRED, Ancestry said it had removed the video from YouTube and was in the process of pulling it from television.

5 ways social media has reshaped the PR industry

PR Daily

From changing the way people consume their news to contributing to the rise of the citizen journalist, social media has forced PR pros and reporters to adapt or perish. Thanks to social sharing, an article in a small local publication in the middle of the country may go viral online, spreading globally and becoming the next big story. Consider the fact that 71 percent of American consumers say they are more likely to make a purchase based on a social mediareference.

Challenger Brands: Here’s How To Win At PR

ImPRessions - Crenshaw Communications

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. As a result it’s created a foothold with younger consumers while more dominant QSR players like McDonald’s have failed. Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story.

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Whole Foods denies writing gay slur on cake, countersues pastor

PR Daily

On Monday, Kaplan Law Firm uploaded a YouTube video that showed Jordan Brown, an openly gay Texas pastor, accusing Whole Foods of writing an offensive word on a cake he had purchased. YouTube commentator Matt Jarbo, who said he used to teach social media to Hollywood entertainers, offered the following insights in a recent video : One of the key things I was always asked was, ‘How do I make something go viral?’ It’s hard in entertainment to make something go viral.

Welcome to the World of TikTok

Konnect Agency

Never before have brands been able to create virality on such a massive scale. This viral challenge garnered over 10 billion video views. Unlike YouTube and Instagram, TikTok is not yet dominated by micro-celebrities, though they do exist.

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The Whippie Awards: Best Brands on social in 2019

NewsWhip

Best Activation on a Viral Moment. With consumers caring more and more about what it means to wear or buy the products brands produce, this was a win for the company. Finally one of my personal favorite categories this year, activations on viral social media moments.

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NASCAR alters stance on guns, GM workers strike, and Purdue Pharma files for bankruptcy

PR Daily

7 hints to help create viral content. J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’. A report from Trust Insights shows a significant difference between the engagement YouTube stars with giant followings get versus niche creators with more devoted audiences. PR, marketing and social media pros: What's your attitude toward crowdsourcing information and consumer feedback?

How to Pitch Social Influencers

Cision

They are moving to YouTube and Instagram. Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. Consumer habits and generational preferences are pushing toward an increased use of PR over advertising.

Communicators rush to combat ‘TidePodChallenge’ phenomenon

PR Daily

The joke has extended to what’s called the #TidePodChallenge, in which several YouTube creators and other social media users (many of them teenagers) have taken to ingesting them to gain online views. Television hosts Jimmy Kimmel and Trevor Noah have poked fun at the viral phenomenon: @Dominos Pizza takes #TidePodChallenge to a new level… pic.twitter.com/hIDO22yBlP. US Consumer Product Safety Commission (@USCPSC) January 13, 2018.

How the buyer’s journey has changed

PR Daily

Consumers are inundated. However, BuzzFeed threw things out of whack with its viral listicles that got clicks, but didn’t generate loyalty. These marketing assets aren’t just celebrities and YouTube or Instagram stars. Marketers are tasked with bringing in new customers and helping them along the marketing funnel until they buy—and hopefully become lifelong customers. Remember when the “buyer’s journey” was a straight path down the marketing funnel?

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