TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

Elon Musk boosts YouTube tree-planting fundraiser. A YouTuber Jimmy Donaldson has discovered a surefire way to raise money for cause: Get celebrity influencers to compete with one another. The campaign has already raised $8 million with famous digital personas such as beauty YouTuber Jeffree Star, EDM musician Alan Walker, Twitter CEO Jack Dorsey and now Elon Musk. Study: How to make the most of your YouTube channel.

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Marketers flee YouTube amid ‘abhorrent’ conduct involving videos of kids

PR Daily

Nestle, Epic Games, Grammarly, Disney and more have pulled their ads after a viral claim that the platform’s algorithm helps child predators find and distribute salacious content. Organizations are pulling ads from YouTube following accusations that the platform’s algorithm is assisting child predators. The boycott came after the viral circulation of a video published by Matt Watson , a YouTube content creator. Crisis Communications YouTube

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Going Viral Is Not a Video Strategy

Contently - Strategy

So you post the clip on your company’s new YouTube page. Unfortunately, hoping to go viral is not a video strategy. Every minute, 400 hours of video are uploaded to YouTube. Take a look at successful YouTubers and Instagram influencers and you’ll notice one thing very fast: They post a lot of content on a regular schedule. Paid distribution on YouTube, Instagram, and other platforms ensures your content will be seen by the right audience.

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“Doors” Goes Viral, Opens Up A Race

ImPRessions - Crenshaw Communications

Only half those views are from YouTube; the other nearly two million are from the earned media and interviews it has generated in the mainstream press. I hate the word “viral” but it was coined for occasions like this. The post “Doors” Goes Viral, Opens Up A Race appeared first on Crenshaw Communications. Sometimes a story is so strong that all you need to do is tell it and get out of the way.

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5 lessons from YouTube’s most-hated video ever

PR Daily

YouTube shrugs that it’s fine with that. The Independent’s headline on 2018’s biggest YouTube story says it all: “SITE’S OWN RECAP VIDEO BECOMES THE LEAST POPULAR EVER.”. In under a week, the video goliath’s “YouTube Rewind 2018” has overtaken a Justin Bieber video to earn the distinction of the most unpopular video ever uploaded, with just over 9 million thumbs down. Subtract “Baby’s” millions of “likes,” and the 2018 YouTube roundup becomes the least popular.

4 Key Elements in Viral Videos

Cision

When it comes to producing viral videos for big brands, Stephen Voltz is about as experienced as they come. If you’ve ever seen a YouTube video demonstrating what happens when you combine Diet Coke and Mentos , you can thank Voltz and his team for that. With his viral videos for big brands being viewed over 150 million times, Voltz took the stage at Inbound 2015 to share what he believes to be the four key elements found in almost every viral video.

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YouTube's evolution as a marketing vehicle

PR Daily

I can’t recall the first viral YouTube video I watched, and I can’t recall exactly how (or in what format) we shared the Internet’s most legendary videos before the service launched in 2005. Considering how much the site has evolved since then—I mean, we have “YouTube celebrities” now—it’s only fitting that as the site turns 10 years old, we should take a look at YouTube as a business (and vehicle for PR and marketing).

Going viral: 6 mistakes content marketers make

PR Daily

Have you wondered why you’ve never created viral content? Here are six habits you need to change (or forget) to go viral: 1. Viral content is not synonymous with well-received content. If the reaction of your readers ranges from “that’s nice” to “somewhat interesting” you aren’t viral. People who create viral content know you can’t always be safe. The point of “going viral” is to earn shares and links and to create conversation.

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YouTube, Instagram increase filtering for user content

PR Daily

The video hosting juggernaut YouTube has announced it will add staff to increase monitoring to remove distasteful or offensive content from its site. wrote : Now that its bottom line is being affected , YouTube says it will begin to take additional steps to protect its advertisers and creators from inappropriate content on its network. YouTube had said then the channel’s removal was part of a new tightening of its child endangerment policies.

Viral Math for Loop Designers

Doctor Spin

Let’s say you post a cat video on YouTube. Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle! Well, look at your cat video now, mighty Viral Loop Designer ! But before we get ahead of ourselves, let’s examine the inner workings of viral math: Typical Viral Loop Weaknesses.

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Viral Loops (and the Math Behind Them)

Doctor Spin

Let’s do some viral loop math! Let’s say you post a cat video on YouTube. Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle! Well, look at your cat video now, mighty Viral Loop Designer ! Still hungry for viral success? Tactical Enhancements for Viral Loops.

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Chuck E. Cheese responds to rumors after viral video

PR Daily

The family-focused chain has been on the defensive after a YouTube creator with an audience of millions claimed it pieced together old pies for future customers. Cheese was recently sent scrambling after an old urban myth went viral online. Eater reported : The theory was propagated online this week by YouTube personality Shane Dawson. Cheese responds to rumors after viral video appeared first on PR Daily.

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Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

Also: An eye on leery marketers as YouTube allows more violent content, PR pros struggle to connect strategies to revenue, thrifty video tactics, and more. What do you think of the ad and the subsequent viral response? If you succeed, you can have the next viral hit on your hands.

Viral Loops (and the Math Behind Them)

Doctor Spin

Let’s do some viral loop math! Let’s say you post a cat video on YouTube. Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle! Well, look at your cat video now, mighty Viral Loop Designer ! Still hungry for viral success? Tactical Enhancements for Viral Loops.

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3 lessons from viral content at Ford

PR Daily

million views on YouTube, is just one example of creative content the carmaker is sending down the assembly line. Lesson One about women: They like syrupy, sentimental content on Valentine's Day—images of flowers, chocolates and walks on the beach. Lesson Two: Everybody knows guys drive better than women. OK, OK! You're right! False on both counts, says Ford Motor Co. And I agree!)

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3 PR and marketing alternatives to ‘going viral’

PR Daily

I first started practicing PR over a decade ago, when clients thought that “going viral” meant getting their product on “The Oprah Winfrey Show.”. I barely had time to breathe a sigh of relief and think, “Maybe clients will want to diversify their media goals now” before affordable digital cameras made enabled the masses to create videos with the sole purpose of going viral. We want to go viral!" (If

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McKinney Police Department, NAACP president respond to viral video

PR Daily

A YouTube video posted by Brandon Brooks shows an officer throwing a bikini-clad 15-year-old girl to the ground and forcibly restraining her. Video of police responding to an altercation at a community pool party in McKinney, Texas, is making the rounds online, sparking outrage and prompting officials to take action. The video now has more than 4.1 million views.

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Facebook’s 'Riff' app comes pre-packaged with viral recipe

PR Daily

It was released earlier this week, and signifies Facebook’s continued efforts to compete with the likes of YouTube. Facebook is expanding its mobile app suite, this time with the intriguing video-sharing app called Riff. Riff takes the concept of video sharing and allows your friends to add to it. It starts with the user recording a 20-second video and uploading it to Riff (and to Facebook, by proxy).

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Kohl’s capitalizes on viral ‘Happy Chewbacca’ Facebook video

PR Daily

It’s the simple joys,” now-viral sensation Candice Payne recently said, and Internet users—along with marketers—agree. million “likes” on Facebook, and it was shared across social media platforms including Reddit, YouTube and Twitter. Users applauded Kohl’s efforts to embrace the viral ambassador: @Kohls I love this! Viral sensation boosts sales and brand exposure. It seems that money can buy happiness. “It’s

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3 PR and marketing lessons from CarMax’s answer to viral video

PR Daily

2, Max Lanman posted a YouTube video advertising the 1996 Honda Accord that his then-girlfriend (now fiancée), Carrie Hollenbeck owned. million views: A week later, CarMax responded with its own YouTube video, offering Hollenbeck $20,000 for her car—along with a few other items featured in the video: Lanman reported that Hollenbeck took CarMax’s offer: THANK YOU, INTERNET! CarMax worked quickly to jump on this viral video and nab itself some attention,” Garrett says.

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YouTube announces in-app video sharing and messaging

PR Daily

YouTube is bringing messaging to its mobile app. Right now, hundreds of thousands of YouTube videos are shared every day on messaging apps. These shared videos and chats will live on a separate tab within YouTube’s app. YouTube announced the feature in its. We’ve been experimenting with a better way to share videos on YouTube since last year. Starting today, you can share videos with your friends and family directly on YouTube.

Avoid the viral video trap: 3 ways to expand your audience

PR Daily

All execs want their videos to go viral. That’s why Zynara Ng, global video producer at YouTube, avoids the “if it doesn’t spread, it’s dead” mindset. She says it’s better to build an organic following for video content over time than to pursue one-off virality. This YouTube Creator Academy video digs deeper into publishing schedules: Register for PR Daily’s Dec. Video experts Drew Keller, Guy Bauer, Zynara Ng (YouTube) and Shanda Maloney (UFC).

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3 viral video tips for PR pros: Lessons from AARP and Coca-Cola

PR Daily

Or that YouTube reaches more adults than any cable network, according to Adweek ? Register for PR Daily’s July 29 PR University webinar “Create Emmy-quality videos: Win audiences on Instagram, YouTube, Periscope and inside your organization. ” For example, Cooney’s recent YouTube video “ Badass Pilot Buys Own Fighter Jet ” reached 1 million views this week. The accompanying YouTube video titled “ Remove Labels This Ramadan ” has gotten over 15 million views so far this month.

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Facebook considers removing ‘likes,’ Whataburger responds to viral rodent video, and Bugatti sets a record and then shifts gears

PR Daily

One customer affected by the storm was YouTube influencer Chad Alan—and Disney enjoyed the fruits of his outreach. Mr. Alan and his mother have been documenting their trip — and Mr. Alan’s toy purchases — on his YouTube channel , which has more than 785,000 subscribers. This isn’t the kind of virality Popeyes was looking for when it pushed to make a splash with its sandwich in the fried chicken wars of 2019. Whataburger removes Facebook apology after viral rodent video.

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6 pros and cons of using YouTube for marketing

PR Daily

YouTube is ready for the challenge, with 300 hours of content uploaded every minute. Should you use YouTube to embrace video this year in your content marketing strategy? Consider these pros and cons that can help you decide if the platform is right for you: The pros of YouTube marketing. Viral effect. Sharing your videos on YouTube can positively affect your organization’s search rankings. The cons of YouTube marketing.

Infographic: How to juice your YouTube performance

PR Daily

Should you be looking for subscribers or shares—not to mention “likes” and views—when posting on YouTube? Like most online media platforms, YouTube has yielded few hints about its algorithms that determine what sorts of videos get more reach, and which are destined to go nowhere. YouTube has changed its schemes for monetizing YouTube channels , placing an emphasis on subscribers and hours watched.

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

YouTube, Facebook and Twitter removed a viral video published by Breitbart News that shows a group from America’s Frontline Doctors making claims about COVID-19 in front of the U.S.

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3 social media lessons from police departments’ viral ‘lip sync challenge’

PR Daily

It's one of many videos in a viral lip sync challenge that has been recently spreading across law enforcement agencies. The Tulsa, Oklahoma County Sherriff’s Office garnered more than 120,000 views on Twitter for its video of “The Right Stuff” and Boca Raton Police Services Department’s rendition of “Frozen” song “Summer” has more than 40,000 views on Twitter and YouTube: TCSO lip sync challenge.

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Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

YouTube creators come together to plant 20M trees. Influencer and content creator Jimmy “MrBeast” Donaldson organized a fundraiser in what he calls the “largest YouTube collaboration of all time.” Donaldson partnered with Arbor Day Foundation on the fundraiser, dubbed #TeamTrees, in which more than 600 YouTube influencers have joined so far. Study: How to make the most of your YouTube channel.

4 Powerful Examples of Earned Media in 2020

Critical Mention

The roller skate industry saw a similar spike because of videos going viral of skaters on Twitter and other top social media sites. Media Monitoring Content Marketing Corporate Communications Crisis Management Earned Media Facebook Influencer Marketing Instagram LinkedIn Online Online News Monitoring Television Twitter YouTube

4 MARKETING SECRETS FOR VIRAL GUINNESS WORLD RECORD EVENTS

MaccaPR

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. “Ninety percent of the companies that we work with want the video of their Guinness World Record event to ‘go viral’ via YouTube – which makes sense in terms of value of the exposure online,” marvels Antoniou.

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Marketing as a Bona Fide Profit Center

Sword and the Script

Those brave enough to jump from an aircraft will upload their video to YouTube and make the photos their social media profile shots. Marketing marketing strategy viral marketing The party room rivals any I’ve seen in the local area. It comes with four slides, a handful of forts, some bridges, a climbing wall, several swings – and enough space for a whole bunch of kids and one heck of a birthday party.

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J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’

PR Daily

Juul reputation’s up in smoke, kid-focused videos get 3X the YouTube views, and many PR pros are introverts. Popeyes racks up media coverage and viral buzz. The fake food fight heaped kudos for Popeyes, but it went viral from there. Related reading: 4 lessons from @justaconstructionguy campaign’s viral success. 7 hints to help create viral content. 5 tricks to help your content go viral.

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T-Mobile and Sprint celebrate merger approval, Netflix reigns according to Nielsen data, and NASA debunks viral #broomchallenge

PR Daily

In a YouTube video, Legere also ran down the merger’s benefits with Sprint’s chief executive, Marcelo Claure: In a blog post, Legere wrote : Let me be clear. On newtmobile.com , consumers can watch the YouTube video, read an open letter or one of Legere’s blog posts, catch up on the U.S.

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Barbie’s bid to close the ‘dream gap,’ the perils of commenting on Hong Kong, and viral whisky ‘Tide pod’ gets jeers

PR Daily

LinkedIn offers marketers more data, YouTube curtails ‘fake news’ about Hong Kong, and Amazon and DoorDash cave on tipping. McDonald’s is hoping to replicate the success of Popeyes’ viral chicken sandwich. Related reading: Juul reputation’s up in smoke, kid-focused videos get 3X the YouTube views, and many PR pros are introverts. Also: Kroger and Walgreens stop selling e-cigarettes, what drives consumer purchases, McDonald’s offers a ‘McRib locator,’ and more.

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Juul reputation’s up in smoke, kid-focused videos get 3X the YouTube views, and many PR pros are introverts

PR Daily

Though YouTube requires its users to be at least 13 years old, a recent Pew Research Center study found that videos that either targeted or featured children received three times more views. YouTube’s 43,770 channels boasting 250,000 subscribers or more uploaded a collective 243,254 videos this year—and 56% were within the first week of 2019. Bud Light has already jumped on the viral Area 51 event , and now Arby’s is bringing the food.

Accelerated PR For Startups

Doctor Spin

In Stage 1 we will concentrate on the Surround Effect and the Viral Loop. Testing: Fixing The Viral Loop A viral loop is all about social engineering. When someone is exposed to your business and that someone actively exposes your business to another person in their network — that is a viral loop of yours. We used to call this word-of-mouth , but with social sharing and ramping up social graphs, viral loops come in many different shapes and forms today.

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Marcomms: A year in pictures

PR in High Definition

The rise (and fall) of the YouTube star. Celebrity YouTuber, Logan Paul, sparked outrage this year after posting a disrespectful video. Although it was pulled from TV for being ‘too political’, it became viral across social media with nearly half a million views on YouTube. Blog News PR Industry news PR tips Technology Traditional PR Christmas communications Crisis marcomms marketing communications PR technology YouTube

3 reasons why a social media plan is necessary

Axia PR

Even though a handful of YouTube sensations earn unexpected and almost accidental viral success, effective, long-term social marketing requires planning and forethought. With all the fuss about engaging content, companies look to communications professionals for guidance as to how they can use content to advance brand awareness, image, and public perception.

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Building Brand Invincibility Requires Conscious Compassion

Melissa Agnes

You can also listen to this episode on iTunes , Spotify , and Stitcher , and YouTube. Nearly ten years after Dave Carroll’s United Breaks Guitars video series went viral and helped change the landscape of issue and crisis management for brands, Dave joins the Invincible Brand Podcast to discuss the impact of compassion on brands and on an organization’s issue management, crisis management, customer service, and ultimately, its invincibility.