Landis PR

NOVEMBER 15, 2021

While you can certainly take advantage of breaking news or trends, having a regular cycle of output keeps your content team steady and creates audience expectations. Take great care in commenting on trends or breaking news. When they jump on a trend without thinking about the pros and cons of commenting. Are you a B2B company?

Leadership 98

Leadership How To Trade Shows Pinterest 98

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Despite differing execution methods, the fundamental principles remain consistent.

B2B 93

B2B Marketing Measurement Social Media 93

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. Even before a trend of diminishing support for some of the major auto shows around the globe, longtime auto journalist and analyst John McElroy called CES the world’s best auto show. An auto show within a consumer electronics show. Looking at the numbers.

Automotive 128

Automotive Mobile Technology Hotels 128

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.

Mobile 75

Mobile Technology Automotive Trade Shows 75

5W PR

SEPTEMBER 27, 2017

Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. Media support also shows retail partners you will help drive their business. You’re Participating in a Trade Show. By Alise, Associate Vice President, Beauty & Wellness.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. This involves the team staying abreast of industry trends, competitor activities, and the technological landscape.

Technology 78

Technology Product Launch Crisis Management Case Study 78

MaccaPR

AUGUST 10, 2020

Your customers are consumed with uncertainty and, in some cases, vanishing. Mission-critical trade shows have ceased. We know of B2B marketers who had planned on attending 100+ trade shows this year, but thanks to COVID-19 that was put on hold. What’s your take on virtual trade show events?

B2B 71

B2B Interviews Crisis Trade Shows 71

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. We all saw the headlines from Las Vegas. There’s always a creative solution.

Conference 62

Conference Trade Shows Brand Branding 62

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. With these, you may be able to snag some major consumer media coverage, such as national network news, that your top executives would view as a CES media relations win.

Mobile 113

Mobile Technology Automotive Interviews 113

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Bianchi Biz Blog

SEPTEMBER 30, 2021

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. Way more than consumer electronics. And this trend shows no sign of stopping. continues to open up post COVID19.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

Bianchi Biz Blog

FEBRUARY 18, 2021

Issues and Trends are the ‘Secret Sauce’. The second PR success factor is to get (and stay up-to-speed on the key and emerging issues and trends that impact your company, your clients or your industry in general. View things from other perspectives – that of the reporters and of the end consumer. PR Pros are News Junkies.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

5W PR

SEPTEMBER 13, 2018

Nothing gets us buzzing like uncovering a new trend in the space, discovering a new brand on Instagram, or collaborating with beauty brand founders and CEOs on strategies to continually connect and engage with their audiences in a rapidly changing beauty marketplace. Read on for their insights! – Pola, AVP, Digital Practice.

Trends 94

Trends Trade Shows Community Instagram 94

5W PR

MARCH 28, 2018

Expo West is known for showcasing innovative brands and trends across the natural, organic and health product arenas, and our consumer team was on the ground to discover them firsthand. Trends to Watch in 2018. consumer goods industry is being overturned by a new class of startups and small businesses. Coco-Cola Co.

Retail 60

Retail Trade Shows Consumer Trends 60

Konnect Agency

AUGUST 2, 2022

Thought leadership can provide several benefits including: Raising brand awareness and exposure Drive meaningful press coverage for the brand Increase consumer demand and sales for the company Position your business as an expert in their industry. Positioning Your Spokesperson as an Industry Expert.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

Bianchi Biz Blog

JANUARY 19, 2023

Make no mistake: CES ( formerly known as the Consumer Electronics Show ) has become the world’s greatest auto show. It’s the opinion of many auto-industry savvy people, including: Long-time auto industry journalist, analyst and Autoline host John McElroy told us: “CES is the best auto show in the world.

Automotive 82

Automotive Transportation Technology System 82

Konnect Agency

FEBRUARY 1, 2021

As in-person events and sampling opportunities became a thing of the past, we relied heavily on digital marketing and social media to reach our target consumers. Consumers who now were spending double the time online consuming media compared to pre-COVID. New Apps: Clubhouse. By now you may have heard of Clubhouse.

Marketing 52

Marketing Instagram Facebook Consumer 52

Sword and the Script

MARCH 27, 2018

As information consumers, we are all part of the problem because of the way we are inherently programmed. 4 Big Media Trends that have Upended PR and Marketing. How B2B Marketing Can Get More out of Trade Shows. Last week I got a list of media registered to attend a popular trade show. The alternative?

Media Relations 75

Media Relations Media Trade Shows Journalism 75

Sword and the Script

DECEMBER 15, 2020

Too often marketers become enamored with the latest trends and tools. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. This trend will impact all publishers. Marketing predictions.

Marketing 168

Marketing Employee Content Marketing Training 168

PR 20/20

MARCH 7, 2017

We’re in the thick of a new year, and like many professionals, marketers are searching for the next top trends to drive results in 2017. it’s our duty to seek out and test the hottest trends to make our content stand apart from the rest. Our customers and prospects are consuming a crazy amount of content every minute of the day.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

The Hoffman Agency

MARCH 22, 2019

Do you know that in just 60 seconds, we consume over 5,000 tonnes of food globally? While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release? By Ashleigh Chong, Senior Account Executive. It’s official — we eat a lot.

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

Bianchi Biz Blog

DECEMBER 2, 2021

The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. Automakers are looking for suppliers who can help them differentiate their vehicles with consumers – and command higher value.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Landis PR

JANUARY 3, 2022

This is why it is important to look at trends and look ahead to see what may come next for the PR industry. We see three major trends for the coming year: The workplace will continue to evolve as “work from anywhere” and hybrid models become the norm. I see two broad trends for 2022. Kind communication.

Trends 52

Trends Trade Shows Agency Communications 52

5W PR

APRIL 13, 2020

However, there’s always the possibility to buy reprints, which can be used as part of a press kit, at trade shows or even in customer mailings. Most of the time, after an article is published, it becomes copyrighted material to the publication that published it, which is why it’s important to follow their copyright rules.

Trade Shows 88

Trade Shows Policies Writing Strategy 88

Konnect Agency

OCTOBER 18, 2019

Social media offers brands the opportunity to differentiate themselves from their competitors, drive brand awareness and stimulate consumer engagement. Since the launch of Snapchat in 2011, ephemeral content has kept consumers coming back for more. As a result, social media growth is crucial for continued success.

Social Media 56

Social Media Marketing Media Trade Shows 56

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Do keep up on trends. To help keep current, check out sites like Trend Hunter — full of fun, new news on all topics. It may seem like a full-time job to stay on top of trends but the time investment is definitely worth it. Sometimes the process can be daunting but it doesn’t have to be. Feeling creative?

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Too many tasks and too many trends to follow.”. Old and new tasks.

Communications 122

Communications Crisis Internal International 122

The Hoffman Agency

JANUARY 27, 2020

29 years later, my interests were decidedly different (but perhaps no less geeky), as I went there for my very first Consumer Electronics Show to support our Tuya client in showing off their AI+IoT platform for smart home devices. You have to show you are relevant, which boils down to: you have to matter to the everyday person.

Privacy 36

Privacy Trade Shows Consumer B2B 36

Beyond PR

MAY 8, 2018

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. However, any individual with the ability to shape the opinions, conversations, trends and actions of their audience can be considered an influencer. People are skeptical of promises from brands, but not friends.

Marketing 45

Marketing Trade Shows Local B2B 45

The Hoffman Agency

MAY 23, 2018

Do you know that in just 60 seconds, we consume over 5,000 tonnes of food globally? While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release? By Ashleigh Chong, Senior Account Executive. It’s official — we eat a lot.

Trade Shows 28

Trade Shows Conference Industry Internal 28

PR 20/20

OCTOBER 5, 2017

Or, should you adapt and align your technology, talent and strategy to effectively reach consumers in this shifting marketplace? This branded blog focuses on industry trends and persona pain points, enabling it to become a trusted resource of industrial engineers and plant managers. Jorge emphasized that blogging progress takes time.

Marketing 45

Marketing Engineering Resources Consumer 45

Contently - Strategy

SEPTEMBER 10, 2020

I want to zoom out a little bit and talk about some of the broader conversations and trends in our industry. We can’t do trade shows, can’t do in person events. It gives you more flexibility to move between consumer marketing and B2B marketing and other positions as well. Do you see that accelerating?

Brand 71

Brand Branding Marketing Facebook 71

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Expand on hot button issues, recap key statistics or trends, or continue the narrative with new facts or tips. Read his " The Biggest Content Marketing Trends in 2017 " post for more.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

NOVEMBER 30, 2021

This finding is reflected in previous surveys too, which points to a continued trend. B2B buyers consume information from a range of sources. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”.

B2B 100

B2B Trade Shows Survey Study 100