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6 Research-Based Insights About Viral Content

Cision

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

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Why Every SEO Should Study Branding with Alex Johnson

Buzzstream

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s Why consumers operate a certain way and how brands interact with them. And I think when you think about like consumer behavior and like what makes a brand, a brand isn’t what you say it is.

SEO 62
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10 Research-Based Tips for Writing Better Content

Cision

When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. Give them a reason (even if it’s not even THAT good). This is known as “satiation.”

Writing 144
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ICON 2020 Preview: Author Nina Jankowicz on Disinformation and How Communicators Can Help Dispel It

PRSay

where she studies the intersection of democracy and technology in Central and Eastern Europe. Her writing has also appeared in The New York Times , The Washington Post and The Atlantic. For consumers, distinguishing legitimate sources of news and information from illegitimate sources is more challenging than ever before.

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The marketer’s challenge of the shrinking attention span

PR in High Definition

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Positive content is more viral. It seems obvious, but the simplicity of the beginning, middle and end with challenges addressed by solutions, is just the way our brains like to consume.

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Dark Social Enlightens Marketing Vanity Metrics

Sword and the Script

The blog posts weren’t especially compelling, in fact these were a little heavy with sales messages; case studies that had been re-purposed. The posts were accented with liberal subheads, short paragraphs, and spotted with lots of bulleted lists – classic web writing if such a thing exists.

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8 Judges Share Their Secrets This PR Awards Season

The Resolution Blog

But writing up award entries can be expensive and time-consuming. They always seem to be the last thing you get round to doing, so all of a sudden you have a stack of them to write with fast-approaching deadlines (and that’s on top of your client work). So, perhaps try writing an entry the same way.