Ronn Torossian

JANUARY 11, 2016

TV killed radio, so will digital video kill TV? In a speech at the Consumer Electronics Show, YouTube chief business officer Robert Kyncl said, “Digital video will overtake television to become the single largest way people spend their free time before the end of this decade.”. The post Digital Video to Kill TV by 2020?

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Video YouTube Television Radio 150

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. While online marketing and content production may be the trend, other forms of media still lead the charge when informing the public about what’s new and important.

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Content Marketing Marketing Radio Media 120

5W PR

SEPTEMBER 26, 2017

Before you start making a public relations plan for your organization, decide who you want to impact with the plan. It’s not just about getting good publicity for an effective PR plan. It’s about getting the publicity that matters to your target audience. Keeping that in mind …. Either approach could garner great press.

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Publicity Local Television Radio 83

Bianchi Biz Blog

APRIL 29, 2024

Joanne Chan, founder and managing director at LBS Communications The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

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Marketing Local Crisis Management Internal 82

NewsWhip

APRIL 27, 2023

The communications and public relations industry is constantly evolving, especially in the digital age. GlobeNewsWire GlobeNewsWire helps to distribute press releases and multimedia content to media, investors, and consumers worldwide. This enables you to measure the impact of your work and optimize your earned media efforts.

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Tools Communications Pinterest Analytics 78

Maxim Behar

APRIL 2, 2024

Radio and television, the electronic media that came after the press, were constituted in the same fashion as print media — they had different channels for delivering their messages. To a great extent, PR experts need to know the target consumer, their traits, media consumption habits, preferences, everything.

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Print Social Media Web Television 64

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. Your Pitch Team. Want to maximize your time in studio?

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Media Television Pharmaceuticals Radio 120

Marketwired

FEBRUARY 4, 2016

If you had asked public relations professionals in 2005 what their daily routine would look like, there’s a good chance none would have predicted the landscape of 2016. Consumers also want answers yesterday and have become impatient when they don’t have an answer within seconds. So, how will public relations be thought of by then?

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Television Radio Measurement Facebook 100

Ethical Voices

JANUARY 30, 2023

Joining me on this week’s episode is Scott Brooks , a public relations specialist for the TVA. My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years.

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Ethics Journalism Radio Television 89

Stephen Waddington

NOVEMBER 6, 2018

The self-proclaimed earned media tech firm is building cloud based tools and workflow for the public relations industry. The inaugural UK Cision CommsCon conference felt more like an Adobe, Microsoft or Salesforce event than a public relations gig. The content reaches 300 million consumers,” he said.

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Cision

NOVEMBER 21, 2017

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. It is no longer enough to keep track of your brand’s mentions from big publications like the New York Times and the Wall Street Journal. Listen to Increase Customer Spend.

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How To Social Media B2C Television 149

Critical Mention

FEBRUARY 20, 2020

Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts. We’ve all heard of the saying that goes, “All publicity is good publicity.” . Reputations can be formed throughout the entire consumer journey.

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Reputation Brand Branding Analytics 105

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

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Marketing Television Handbook Web 239

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

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Crisis Government Energy Community 151

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry.

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Beyond PR

JUNE 30, 2016

The university radio or TV station. These are not trade journalists looking to cover the higher education industry; they have their place at other publications. While some publications have reduced print frequency in the face of the changing media landscape, the amount of content being produced by their newsrooms has not changed.

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Critical Mention

NOVEMBER 18, 2019

The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels. Stand out among your competitors by having access to sentiment analysis, audience numbers, publicity values. Until next time!

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Viral Radio Media Sports 70

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. This includes op-eds and talk radio Instruction : This comes in two forms. It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service.

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Ethics Communications Print Television 52

Solo PR Pro

JUNE 14, 2022

Jen attended DePauw University, where she originally wanted to be a television news producer. She also worked for an agency, a website and a radio station, where she stayed for seven years working in marketing and non-traditional revenue programs. From producer to PR pro. I hated the job,” Jen insists. Balancing it all.

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PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. Public relations , or PR, is the process of communicating with your public or audience. Public relations strategies and tactics center around different ways to connect with your audience.

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Publicity Small Business Advertising Advertising 67

Presspage

MAY 10, 2017

‘With the combination of ubiquitous internet, apps for broadcast and devices to view and consume, we are now able to communicate using visual content in real time.’ The traditional value hierarchy of Television > Radio > Newspapers has not really changed and just reframed into Video > Audio > Text.

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Video Technology Television Radio 109

Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. Movies and television. Music and radio.

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Social Media How To Insurance Insurance 233

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. The fact is companies that ignore African Americans risk missing out on an increasingly affluent, well-educated and well-connected group of consumers. Authenticity.

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Television Education Groups Community 72

Critical Mention

SEPTEMBER 13, 2019

Whether it’s from social media, online publications or broadcast stations, today’s digital marketers must always take advantage of their earned media coverage. Consumers are now conducting an incredible amount of their searches through hands-free features like Siri and Alexa, which are constantly at their disposal. Keep SEO in Mind.

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Marketing SEO Radio Video 92

Marketwired

APRIL 12, 2016

Canadaland , Radio Lab, This American Life and The Joe Rogan Experience are just some of the podcasts that routinely appear on iTunes’ “Top 10 Downloads” list each month and they each boast their own rabid, weekly following. You might use traditional public relations as well.”. How is it relevant to that audience?

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Advertising Advertising Television Radio 100

David PR Group

SEPTEMBER 3, 2014

He also reads other online publications and shares content regularly—but via e-mail not social media. He hit some hard times during the recession and said that all the bad news in the paper, on TV, and on the radio depressed him, so he dropped his subscriptions and only listens to satellite radio in his car.

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Newspapers Print Radio Local 73

Beyond PR

AUGUST 23, 2016

It depends on whether you’re answering as a consumer, a marketer or a media outlet. If you’re a consumer, shopping for the perfect gift is likely top of mind. If you’re a marketer, you’re focused on making your product visible to those consumers.

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Marketing Media Radio Local 40

Beyond PR

JULY 26, 2016

Strategies that take into consideration your audience’s preference to consume content across paid, earned, social and owned channels. When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Multichannel strategies, though, are like nesting dolls.

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Strategy Media Radio How To 40

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. Your audience is everywhere and focusing on mentions and pickup from just one publication or channel won’t accurately reflect your output’s overall outcomes.

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Report Media Television Radio 40

PR in High Definition

NOVEMBER 28, 2016

The two most vilified public figures in recent US history – Hillary Clinton and Donald Trump – had to employ new campaigning strategies to win over an increasingly connected, internet-enabled population. Roosevelt was one of the first to utilise radio to influence potential voters nationwide; John F. Franklin D.

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Social Media Media Twitter Survey 48

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

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Maxim Behar

JANUARY 11, 2024

And that's why when I get up in the morning, I make coffee and with it, I always read an article that was written yesterday about the Public Relations business. Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions.

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Leadership Social Media Creativity Ethics 59

Maxim Behar

FEBRUARY 19, 2024

Maxim: My name is Maxim, and I have been involved in public communications and media for the past 30 years. I'm not sure that in traditional media - radio, newspapers, television, there are well-prepared people who can delve deeply into this matter, which is not at all complicated. Welcome to our podcast! Maxim: Hello!

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Energy Communications System Hotels 59

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. 8) Creativity over productivity.

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Social Media Marketing Media Creativity 91

The Stalwart Blog

APRIL 26, 2020

I started actually as a Navy officer, turned Navy public affairs officer. But over the last several years, I have focused exclusively on crisis PR because this environment, the social media and internet conference, makes not only anybody a broadcaster, but any organization essentially targets for negative publicity. Dave Oates: Sure.

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Crisis Local Facebook Social Media 78

Stuart Bruce

OCTOBER 30, 2014

My name is Stuart Bruce and I’ve been tasked with speaking to you about the future of social media and its impact on public relations. I’m a member of the elected council of the UK’s Chartered Institute of Public Relations and also a founder member of its social media panel. Public relations has always relied on relationships.

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Crisis Communications Transportation Conference Social Media 148

Flatiron Communications

NOVEMBER 14, 2014

But more and more consumers are opting to time-shift their regular cable, broadcast and video viewing to align with their own schedules. And radio too has morphed into time-shifting mode with the growing popularity of (once left-for-dead) podcasting. Appointment TV has seen better days. billion people — logging on at least monthly.

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Media Mobile Pinterest Journalism 34