Maxim Behar

OCTOBER 7, 2021

Maxim Behar commented on the large-scale global collapse of Facebook, Instagram and WhatsApp which lasted more than 6 hours, how dependent we are on social media, can we count on them, who are the affected and more on the topic in the show The World and We on Bulgarian National Television with the anchor Joanna Levieva-Sawyer.

Television 52

Television Facebook Instagram Course 52

5W PR

APRIL 9, 2019

Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. Sure, reaching consumers offline can be more difficult than launching a digital campaign. There is no way to escape the digital age, it seems. Smart, right?

Consumer 60

Consumer How To Advertising Advertising 60

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Tools to measure and evaluate public relations might continue their march away from simplistic and output-based methods toward more valuable outcome-based measures.

Publicity 162

Publicity Social Media Television Measurement 162

Stephen Waddington

JUNE 5, 2017

The report contains plenty of insight for anyone working in marketing or public relations. Data for the US shows that consumers spend an average of 5.6 4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. 9 Talk to me.

Publicity 122

Publicity Marketing Healthcare Television 122

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. In what other publication will you find a section called “ WTF Ad Tech? ”

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. A great example is Cocaine Economics , a stunning interactive website created through a partnership between Netflix and WSJ to promote the television show “Narcos.” Reviews have transformed the way consumers make purchase decisions. Greater reach .

Advertising 334

Advertising Advertising B2B SEO 334

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing. So, how did the ads do this year?

Sports 85

Sports Television Advertising Advertising 85

5W PR

SEPTEMBER 26, 2017

Before you start making a public relations plan for your organization, decide who you want to impact with the plan. It’s not just about getting good publicity for an effective PR plan. It’s about getting the publicity that matters to your target audience. Keeping that in mind …. Either approach could garner great press.

Publicity 83

Publicity Local Television Radio 83

5W PR

JUNE 30, 2023

In the competitive world of children’s snacks, brands are constantly seeking innovative strategies to capture the attention and preference of young consumers. Brand Recognition Brand recognition plays a crucial role in the success of any consumer product. Children are often drawn to characters they recognize.

Brand 78

Brand Branding Consumer Television 78

Cision

JUNE 12, 2017

According to Ad Age , by 1940, there were 55 daytime serials, largely sponsored by nascent consumer packaged goods brands. The public even criticized the formula of the shows; their commercialization, how ridged the story structures were and grew weary of the gendered tone of the content. Reality TV Sparked New Opportunities.

Advertising 190

Advertising Advertising Radio Television 190

PR for Anyone

FEBRUARY 21, 2024

Her insights have been featured in such publications as The New York Times, the Associated Press, Women’s Health, Psychology Today, Mental Floss, Yahoo!, She has appeared on popular television broadcasts, such as CNN, Good Morning America, The View, Dateline, 20/20, MSNBC, and The Oprah Winfrey Show. and many more.

Exercises 130

Exercises Social Media Television Comparison 130

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 144

Television Instagram Consumer Newspapers 144

NewsWhip

FEBRUARY 28, 2023

The average consumer’s attention span is short. TikTok has completely revolutionized how brands interact with the public. These short-form videos have seen high ROI, great retention rates, and have helped evolve brands into more modern, consumer facing entities. Long-winded promotional copy and “swipe to learn more!”

Video 148

Video Brand Branding Instagram 148

Cision

JULY 12, 2016

Your audience is no longer consuming content in the same ways they once did. In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry. So how can you ensure you reach them?

Television 120

Television Crisis Crisis Management Fashion 120

PRSay

NOVEMBER 1, 2023

When I first started at ESPN, I thought I knew sports television because I had worked with television networks as a PR person for years. Don’t be afraid to take chances. It’s OK to fail. Those things are going to set you up for success in sports. I had no idea. Because that is how the story resonates.

Sports 77

Sports Ethics Television Storytelling 77

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

And internet justice can be even more consequential for ordinary people whose offenses fall short of slapping someone on live television. That’s empowering to regular consumers. But cancellation isn’t limited to celebrities. The same is true for brands and businesses.

Construction 385

Construction Crisis Reputation Social Media 385

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. However, there has been a decline in this number by about 70% in 2020.

Marketing 104

Marketing Newspapers Print Local 104

ImPRessions - Crenshaw Communications

AUGUST 22, 2023

From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced.

B2B 156

B2B How To Conference B2C 156

Deirdre Breakenridge

JUNE 25, 2018

As with most fields in Public Relations, there is no arguing that social media is changing the game. Consumers, especially young ones, are getting most of their content from social media and online platforms. Before social media, the only way sports fans would see games was on television. Take Manchester United as an example.

Sports 150

Sports Television Social Media Newspapers 150

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Any good PR person knows that we consume news very differently than we did a decade ago, thanks to social media. Yet television talk and news has been surprisingly resilient. Television is a visual medium, so use words to create a mental video the booker or producer will see in their mind’s eye as they read or hear the pitch.

Print 245

Print Pitching Television Newspapers 245

Onclusive

FEBRUARY 22, 2018

I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. Today, Mika runs TMI (The Mas Ink), a boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. While online marketing and content production may be the trend, other forms of media still lead the charge when informing the public about what’s new and important.

Content Marketing 120

Content Marketing Marketing Radio Media 120

PRSay

SEPTEMBER 13, 2022

In 1995, she testified at a congressional hearing to help pass a law requiring that television sets 13 inches and larger provide closed captioning. But I really hadn’t seen anybody on television who was like me or who I could look up to and say, “Oh, I want to do that,” until I saw Linda. That was like 1991. He joined PRSA in 1994.

Film 145

Film Television Community Interviews 145

Cision

MAY 23, 2016

1 television program on TV (“I Love Lucy”) averaged 68 percent of all households watching the show every week. 1 television program on TV (“The Cosby Show”) averaged 38 percent of all households. 1 television program on TV (“CSI”) averaged 12 percent of all households. Media diversification.

Communications 206

Communications Television Transportation Study 206

Cision

APRIL 5, 2017

Organizations are often successfully use emoting, manipulating or riding emotions as key strategic move when designing consumer campaigns. The way people respond to news items and public topics can tell brands a great deal about what attitudes and ideals they hold.

Brand 252

Brand Branding YouTube Social Media 252

NewsWhip

APRIL 27, 2023

The communications and public relations industry is constantly evolving, especially in the digital age. GlobeNewsWire GlobeNewsWire helps to distribute press releases and multimedia content to media, investors, and consumers worldwide. This enables you to measure the impact of your work and optimize your earned media efforts.

Tools 78

Tools Communications Pinterest Analytics 78

Burrelles Fresh Ideas

AUGUST 29, 2023

Brand marketing: consumers and employees as agents of change In our contemporary landscape, consumers and employees wield unprecedented influence as catalysts propelling the paradigm shift toward inclusion in brand marketing. However, transforming this goal into reality often encounters intricate hurdles from multifaceted challenges.

Brand 89

Brand Branding Marketing Ethics 89

ImPRessions - Crenshaw Communications

JULY 17, 2017

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. Internet ad spend surpasses television spend. Here are some of the most relevant trends for PR. Revenue will follow.

Trends 159

Trends Mobile Advertising Advertising 159

Cision

MAY 11, 2016

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. What are you most excited for in your new role as director of communications at Klick Communications?

Television 120

Television Travel Tourism Pitching 120

Agility PR Solutions

JANUARY 15, 2020

music, film, television, art, lifestyle, gaming and literature—is being discovered, consumed and shared, and they’re willing to pay for it, according to new research from creative industries development firm Ontario Creates. Gen Z is redefining how cultural content—i.e.,

Creativity 78

Creativity Film Television Study 78

Agility PR Solutions

DECEMBER 5, 2018

The post Local TV remains the most trusted news source for young Americans appeared first on Agility PR Solutions.

Local 92

Local Television Survey Consumer 92

Cision

APRIL 27, 2016

How do you approach public relations for entertainment brands versus other types of brands? Consumers have so many choices for entertainment, and consumption patterns are changing. . Television series are a great example of this – now people are binge watching entire seasons. How has public relations changed in recent years?

Real Estate 120

Real Estate Television Technology Agency 120

NewsWhip

NOVEMBER 18, 2021

The “other” category included cars, television shows, sports, and music. As a high end fashion model and reality television star, most of Jenner’s advertisements are centered around wearable fashion or beauty products. Giving consumers incentives to shop or win will only build brand loyalty and prove ads effective.

Instagram 78

Instagram Brand Branding Fashion 78

Buchanan PR

AUGUST 28, 2023

Here are some things to consider: Brand Alignment and Relevance It’s a common misconception that social trends are exclusively for consumer brands and companies. The post They’re a 10, but They Don’t Join Social Media Trends* appeared first on Buchanan Public Relations.

Social Media 84

Social Media Trends Viral Media 84

Cision

OCTOBER 2, 2017

While many people who identify as Hispanic in the United States receive their news in English, that trend may be due to a lack of Spanish translations rather than a desire to consume news in English. With a population of around 57 million within the U.S., Use Mobile Destinations. 2 million households classified as Hispanic.

Community 225

Community Pinterest Mobile Television 225

Agility PR Solutions

DECEMBER 17, 2018

As the television landscape continues to experience seismic shifts in consumer behavior, Asian American viewers are, in many ways, leading the charge—according to Horowitz Research’s FOCUS Asian: The Media Landscape 2018 report, Asian TV content viewers have adopted streaming more quickly than the general market: Three-quarters (75 percent) of Asian (..)

Trends 75

Trends Television Media Consumer 75

Stephen Waddington

MAY 10, 2022

The Digital, Culture, Media, and Sport Committee (DCMS) investigation into influencer culture in the UK has concluded with the publication of a report Influencer culture: Lights, camera, inaction? I spoke to the Influencer Marketing Trade Body’s Scott Guthrie about the report. But, influencer content can have a positive effect on children.

Marketing 78

Marketing Government Sports Advertising 78