Cision

NOVEMBER 19, 2015

As the social media giants roll out live video, social media influencers and brands have been the first to embrace the trend. Live streaming provides the accessibility, transparency and trust equity demanded by today’s consumer because it isn’t scripted. In today’s society, content is quickly consumed and discarded.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Cision

OCTOBER 2, 2017

While many people who identify as Hispanic in the United States receive their news in English, that trend may be due to a lack of Spanish translations rather than a desire to consume news in English. With a population of around 57 million within the U.S.,

Community 225

Community Pinterest Mobile Television 225

Critical Mention

NOVEMBER 7, 2019

EKA is a leader in providing public and private sector experience and assistance when making critical decisions. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.”

Communications 81

Communications Crisis Communications Media Crisis 81

Wadds Inc.

AUGUST 14, 2023

Are there any trends agency owners should have on their radar? Corporate and public affairs agencies are expected to continue to do well, healthcare also but perhaps less so whilst consumer and technology will be tougher. Are there any trends agency owners should have on their radar?

Agency 52

Agency Sports Public Affairs Creativity 52

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. Some 72% of professionals believe the political landscape has made their jobs harder. That is, yes.

Survey 119

Survey Measurement Public Affairs Storytelling 119

Cision

APRIL 4, 2016

An analysis of almost a billion information cascades on Twitter news, videos, and photos has produced the first quantitative notion of whether something has indeed gone viral, thereby enabling further research into topic experts, trending topics, and viral-incident metrics. Posted by Microsoft Research on Friday, March 8, 2013.

Viral 120

Viral Journalism Advertising Advertising 120

PRSay

OCTOBER 12, 2016

Based upon Zignal’s experiences, three trends ring true for every modern crisis: A modern crisis is fueled by data: In today’s modern marketplace, companies are inundated with massive amounts data. an embarrassing public CEO flub or a global product recall), the digital channels through which a crisis will spread are fast and ferocious.

Big Data 60

Big Data Crisis Communications Data Crisis 60

PRSay

JANUARY 6, 2021

A public affairs officer for the Army did not heed this advice and took a tone-deaf approach in posting about COVID-19, using emojis when referencing death and a racial slur that joked about eating bats (in reference to a disproven theory for how the virus started).

Communications 198

Communications Viral Fashion Public Affairs 198

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. It’s expanded to include public affairs and government relations as the norm.”.

Communications 122

Communications Crisis Internal International 122

Landis PR

DECEMBER 18, 2023

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. Amplification is incredibly efficient. It’s taking a PR win that you’ve already secured and repackaging it to reach your audience when and where they want it. Think about how you can make the most of a PR win.

Conference 59

Conference Consumer Social Media Google 59

Beyond PR

NOVEMBER 30, 2016

Marketers respond to tweets, we receive feedback from surveys and we watch sales trends to determine whether messaging and targeting is effective. Consider being in the automotive parts industry; your consumers may have an overlap in discussions about monster trucks, baseball and home improvement.

Content Marketing 40

Content Marketing Marketing Public Affairs Automotive 40

Sword and the Script

JUNE 16, 2020

Capturing the authentic connection – in a compelling, relatable way – behind the consumer pain point and the solution of the brand, for example.” Compelling content with a beginning, a middle and an end that connects with a consumer emotionally and realistically.” Narrative that is easily relatable to the consumer.”

Storytelling 131

Storytelling Communications Survey Case Study 131

Landis PR

DECEMBER 4, 2023

The 2023 PAN Brand Experience Report compared how AI is being used by marketers to how customers actually prefer to encounter AI in the marketing they consume. Really, it’s more about preparing for the future of content marketing, which will call for a harmonious partnership between human creativity and AI efficiency.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Flatiron Communications

FEBRUARY 2, 2019

Some years ago, frustrated by the lack of a mechanism to assess prospective PR agency candidates, I developed a questionnaire on media and PR trends that served as a non-scientific barometer for hiring. What are they and why can they be more cost-effective for brands seeking consumer engagement? _. _. The rise of fake news.

Media 41

Media Public Affairs Journalism Retail 41

Landis PR

DECEMBER 11, 2023

Be Responsive and Adaptive: In today’s fast-paced environment, adapting your communications strategy to emerging trends, market changes, and feedback is essential. The great news is that the price to do this has greatly decreased due to AI and other advancements.

Strategy 59

Strategy Company Communications Construction 59

NewsWhip

JUNE 23, 2021

Zach joins NewsWhip’s President and Chief Revenue Officer, Brett Lofgren, to discuss anticipating the needs of clients in infrastructure, including news coverage and social conversation trends in this space. What are some of the platforms and I guess you could say tools that you use to really understand what is resonating with the public?

Data 78

Data Media Analytics Energy 78

Landis PR

JANUARY 22, 2024

Measuring perception and qualitative factors, on the other hand, is more challenging and time-consuming. Business or sales growth, engagement metrics, list expansion, customer satisfaction… too easy, just lay out the numbers. Are you changing people’s perceptions or thinking? Are you getting through to the right target audiences?

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. For the Photo courtesy of Pixabay original blog, please visit here.

Leadership 105

Leadership SEO Measurement Reputation 105

Mindful Marketing

SEPTEMBER 8, 2018

Some consumers vowed to boycott Nike products , while others took more immediate and drastic action by burning their Nike shoes and socks. NFL executive vice president of communications and public affairs Jocelyn Moore offered the following: “The National Football League believes in dialogue, understanding and unity.

Sports 50

Sports Ethics Public Affairs Analysis 50

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

Agency 59

Agency Internal International Meeting 59

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.

Government 69

Government Measurement Groups Corporate 69

Landis PR

OCTOBER 2, 2023

By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network. For the original blog, please visit here. All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort!

Agency 64

Agency Technology Meeting Software 64

The Stalwart Blog

APRIL 26, 2020

I started actually as a Navy officer, turned Navy public affairs officer. People aren’t consuming news reports like they did 20, 30 years ago. Steve Smith: Just as an opener, just tell us a little bit about PR security systems and how you got into this line of work. Dave Oates: Sure. Steve Smith: Right.

Crisis 78

Crisis Local Facebook Social Media 78

Communications Conversations

MAY 13, 2015

She has a passion for social media and she’s constantly seeking out new trends within the PR world. With a focus on consumer goods and the beauty industry, she will strive to get products off the shelf and onto a magazine or television screen. She has worked for top names such as Kiehl’s Since 1851, philosophy and Morgan Stanley.

Groups 60

Groups Internal International Conference 60