Waxing UnLyrical

MAY 13, 2019

Small businesses on the other hand, are like the local government, they’re closer to consumers. However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. So keep reading, but first: What is Social Listening? BlackBerry.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Consumer health and fitness. Consumer technology. Media and publications. Pharmaceutical companies. This beta test was to determine whether users wanted the increased characters.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Mindful Marketing

JULY 4, 2020

While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing. At the same time, videos of racial violence and racists threats toward Black people in America are flooding social media and news outlets.

Marketing 74

Marketing Pharmaceuticals Policies System 74

PRSay

OCTOBER 11, 2019

Clients have different business challenges and opportunities, but it’s never to merely secure social media impressions. However, in industries such as pharmaceuticals, it can be harder to connect PR results to revenue, given the complexity of prescription-based sales. Determine wh a t your client wants out of their metrics.

Measurement 135

Measurement Pharmaceuticals Nonprofit Leadership 135

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. NewsWhip has helped us track the potential social media activism we had seen was part of previous related announcements.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

How did Mylan CEO Heather Bresch not learn from Turing Pharmaceutical’s Martin Shkreli’s experience? First Shkreli raised consumer ire by increasing the price of antimalaria drug Daraprim by more than 5,000 percent. Drug company CEO suffers public outrage.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store. Consumer to consumer —one individual buying something from another individual.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store. Consumer to consumer —one individual buying something from another individual.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store. Consumer to consumer —one individual buying something from another individual.

Industry 52

Industry Real Estate Healthcare Tourism 52

Cision

MAY 5, 2016

You’ve worked with some of the world’s largest pharmaceutical companies. Personalization of these channels has led to consumers becoming more active gatekeepers in how, where and in what format they like to consume their information. My favorite social media platform is…Snapchat because it never disappoints in making me laugh.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Beyond PR

SEPTEMBER 14, 2016

Hispanic people of all age groups are predominantly bilingual, according to the Nielsen Hispanic Consumer Report , Spanish still surpasses English as the dominant language for those 35 and older. New breakthroughs – New medicines available for treatment, new scientific research, pharmaceutical pipelines, clinical trials. Election News.

Healthcare 40

Healthcare Insurance Insurance Pharmaceuticals 40

PR 20/20

NOVEMBER 30, 2022

Marketing technologies are vast ( see Scott Brinker’s Marketing Technology Landscape Supergraphic (2020): Martech 5000 ), ranging from email solutions to social media management tools to best-in-breed marketing automation tools. Consumers are more willing to trust peer reviews or recommendations than a company.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

SEPTEMBER 19, 2017

The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. Always: #LikeaGirl. We love it! Pantene: #ShineStrong.

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Prohibition

MARCH 30, 2021

The Weetabix and baked beans social post completely blew up on social media in early February. This really highlights that when social media is used for good, it can be so powerful! Will this ruin any trust between the retail giant and consumers? That Weetabix and Heinz baked beans tweet.

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

Cision

MAY 17, 2016

Our ability to engage with consumers will continue to become more intimate and the metrics and learning behind engagement will include everything from retention rate to heart rate. This is a good thing, not a “big brother” thing, as consumers will receive content that is increasingly relevant to their specific interests.

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

Presspage

AUGUST 12, 2022

That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers. But business in general – and media in particular – is a lot more legally complex than it used to be. And business models have evolved, too.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers. But business in general – and media in particular – is a lot more legally complex than it used to be. And business models have evolved, too.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

PR in High Definition

MAY 31, 2017

But…would you trust Amazon to deliver your pharmaceuticals? Will consumers truly trust Amazon? For example, it’s intensely annoying to have a social media account respond quickly to your enquiry, but then not actually DO anything about it. It’s a solid brand built on efficiency and doing things right ( most of the time ).

Brand 48

Brand Branding Communications Pharmaceuticals 48

Mindful Marketing

AUGUST 13, 2022

It’s nice that company sponsorship has been democratized, but with so many people pushing products, how can consumers survive the promotional onslaught? Second, there’s been a steady increase in influencer marketing due mainly to the seismic shift from traditional media to social media.

Pharmaceuticals 75

Pharmaceuticals Advertising Advertising Consumer 75

Cision

DECEMBER 5, 2017

But when you limit exposure by only posting to your owned channels (website, email, and social), you only reach existing audiences. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Journalists and consumers crave videos. In the United States, 81 percent of Americans are on social media.

Infographics 235

Infographics Case Study Content Marketing Video 235

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. News,” “Press,” or “Media” for example) in the navigation bar, linked directly from the homepage and not hidden within another section of the site.

How To 48

How To Media Print Real Estate 48

Beyond PR

DECEMBER 5, 2017

But when you limit exposure by only posting to your owned channels (website, email, and social), you only reach existing audiences. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Journalists and consumers crave videos. In the United States, 81 percent of Americans are on social media.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

OCTOBER 17, 2016

Pharmaceutical giant Eli Lilly incorporate its 136 page integrated report into a microsite that also houses videos, infographics and charts to tell its story, all communications tactics that are growing in popularity in corporate sustainability reports. Ensure that your key media contacts have access to the latest report.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Cision

SEPTEMBER 3, 2015

Brands need to keep these truths in mind when considering engaging with someone who is opinionated and who has a lot of social media followers. Social Influencers: Observations for Healthcare Brands. They have larger networks and more social media followers than most of us. Scope of Influence.

Healthcare 120

Healthcare Brand Branding Pharmaceuticals 120