ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Any good PR person knows that we consume news very differently than we did a decade ago, thanks to social media. Broadcast follows print. Many media outlets compete with one another, but in general, print and broadcast have a symbiotic relationship. Yet television talk and news has been surprisingly resilient.

Print 245

Print Pitching Television Newspapers 245

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. Dan Rosenheim is the Director of Business Development at Bay City News.

Meeting 98

Meeting Media Print Enterprise 98

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. Because public relations equals trust in brands. Grassroots and word-of-mouth campaigns work best for gaining the trust and increasing the confidence a consumer has in a brand.

Small Business 245

Small Business Media SMB Pitching 245

Sword and the Script

SEPTEMBER 7, 2021

In a press release, the company said the “acquisition will enable Talkwalker to rapidly expand its product review capability and integrate Reviewbox’s e-commerce data, including product reviews, product catalogs, and pricing, into its consumer intelligence platform, providing additional customer insights for its clients.”.

Software 89

Software Print Tools SEO 89

Beyond PR

JUNE 30, 2016

The college newspaper. These are not trade journalists looking to cover the higher education industry; they have their place at other publications. Campus Newspapers: The Digital Revolution Is (Also) Here. Let’s consider the campus newspaper in more depth. The university radio or TV station. It has gone digital.

Radio 69

Radio Newspapers Print Media 69

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. Yes, there is still print and broadcast media. Public Relations Building Media Relationships Marketwired Personal Relations Pitching for Smarties Pitching Success PR'

Pitching 150

Pitching Radio Newspapers Print 150

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. I culled through the answers pulling out as many as possible that were fit for print and listed them below. 17) “I help companies make more money by getting good publicity.”. 8) “Consult, coach, teach.”.

Employee 150

Employee Print Writing Survey 150

Cision

NOVEMBER 21, 2017

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. It is no longer enough to keep track of your brand’s mentions from big publications like the New York Times and the Wall Street Journal. Listen to Increase Customer Spend.

How To 149

How To Social Media B2C Television 149

PRSay

JANUARY 8, 2019

Maybe they’re under pressure from the chief executive or board members, who want to demonstrate their positions as thought leaders on important subjects or publicize what the organization is doing to make the world a better place. Also think about niche publications that cover your sector. Now it’s time to make your strategy a reality.

Storytelling 163

Storytelling Media Nonprofit Government 163

Flatiron Communications

NOVEMBER 7, 2015

If you hadn’t heard, the former “Gray Lady,” a name derived from the color (or lack thereof) of its newsprint, just distributed one million Google Cardboard VR viewers to subscribers of its Sunday print edition. It coincided with the publication of a VR-enabled, multi-media story titled “The Displaced.”

Newspapers 28

Newspapers Film Journalism Web 28

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. The journalist tells a story for the consumer, voter or investor. What will this role entail?

Newspapers 120

Newspapers Journalism Pitching Report 120

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. A release is useful in aligning a client team on key messages, spokesperson quotes, and the language the public relations professional should use when talking about the announcement with media. The power of sensory traits to affect consumer choice. •

Agency 100

Agency Newspapers Radio Interviews 100

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. He replied that he hasn’t read a newspaper in years. I was taken aback.

Newspapers 74

Newspapers Print Radio Local 74

Sword and the Script

SEPTEMBER 8, 2020

She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). More: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make ?

Survey 98

Survey Industry Leadership Study 98

Ethical Voices

JANUARY 30, 2023

Joining me on this week’s episode is Scott Brooks , a public relations specialist for the TVA. I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years.

Ethics 90

Ethics Journalism Radio Television 90

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. His work mainly focuses on uncovering key consumer insights through primary research and social listening, that are used to drive, shape, and validate sharp integrated communications strategies.

Consumer 78

Consumer Measurement Local Data 78

PRSay

JUNE 6, 2017

The award-winning news anchor and actor will serve as the host for the evening, presenting awards to “the best of the best in public relations” at the AXA Equitable Center. And then on the consumer side, what does that mean? Amy Jacques is the managing editor of publications for PRSA. Are you sure nothing happened?

Wireless 102

Wireless Storytelling Radio Analysis 102

Mark My Words

SEPTEMBER 4, 2015

To use Robert Thompson’s words: “Rebekah will lead a great team at News UK into the digital future, while maximising the influence and reach of our newspapers, which remain the most informative and successful in Britain and beyond”…blah blah blah. The question is does the real world of the mass consumers care about RB re-appointment?

Newspapers 60

Newspapers Print Instagram Twitter 60

Mindful Marketing

SEPTEMBER 11, 2015

Throughout his career, Jeff Drew has led communications programs for a variety of public and privately-held high-technology, healthcare and public policy organizations. where he ran a national public awareness campaign for the National Institute of Mental Health (NIMH). 7) What blogs or publications do you follow regularly?

Marketing 50

Marketing Wireless Software Journalism 50

Beyond PR

JUNE 8, 2016

As you update your media lists, don’t just look at whether or not a contact is still at a publication. Regularly assess whether they and the publication are still covering the topics you’re pitching them on. Conversely, don’t disregard publications that aren’t currently covering your niche. Be resourceful and respectful.

Media Relations 40

Media Relations Media Journalism Print 40

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 103

Media Radio Print Newspapers 103

Maxim Behar

JANUARY 11, 2024

And that's why when I get up in the morning, I make coffee and with it, I always read an article that was written yesterday about the Public Relations business. Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions.

Leadership 59

Leadership Social Media Creativity Ethics 59

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. 66% said newspapers. Email takeovers – some trade media publications offer this option but call it something else.

Marketing 66

Marketing Survey Study B2B 66

MaccaPR

AUGUST 26, 2015

By telling the story of how Lego came to be, consumers are getting a behind the scenes look, and, simultaneously, learning about the people who built it. Speak to your community resources, such as historical societies, libraries and newspapers. When customers get this rare glimpse, they tend to feel more connected to the company.".

Corporate 48

Corporate Examples Storytelling Brand 48

Stephen Waddington

JUNE 25, 2020

Print is down but digital is booming. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. There are no easy answers.

Newspapers 103

Newspapers Print Local Television 103

Maxim Behar

NOVEMBER 15, 2023

Tonight, we have a very erudite, broad-minded, and informed expert who sees things happening under the surface of the media and public space. Our guest has had a remarkable career beginning as a newspaper correspondent. Let's open the door a little bit for the public and get into this very important profession of PR, public relations.

Hotels 64

Hotels Newspapers Journalism Ethics 64

ImPRessions - Crenshaw Communications

JUNE 7, 2019

You’re about to be thrust into the fascinating world of public relations – where people naturally speak their own private language with various business slang and PR lingo. When a journalist decides to transition to public relations, they say they’re “going over to the dark side.” PR intern’s guide to agency lingo.

Agency 192

Agency Internal International Pitching 192

Bianchi Biz Blog

APRIL 29, 2024

Joanne Chan, founder and managing director at LBS Communications The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 92

Marketing Local Crisis Management Internal 92

Sword and the Script

DECEMBER 22, 2020

Public relations statistics from 2020. Public Relations Statistics from 2020. The median public relations salary in the U.S. Source: 2020 Public Relations Salary Survey ). Annual spending on media intelligence solutions for public relations professionals increased 7.2% Content marketing statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Cision

OCTOBER 14, 2015

These teams might focus on creating interactive reports that allow readers to examine stories in greater depth or with a particular focus, using data analytics tools to create stories out of a dataset or even opening datasets and visualization tools to the general public, like the Open Spending project from the Open Knowledge Foundation.

Journalism 120

Journalism Trends Local Print 120

Mark My Words

SEPTEMBER 10, 2022

Saying nothing may appear disrespectful, but as customers have become more sophisticated consumers of media, even well-intentioned messages can look like self-promotion. Public reaction provides a clue. So when they see all these people dancing around with clever ideas, they show how far away they are from the public.”.

Brand 60

Brand Branding Instagram Energy 60

Buzzstream

FEBRUARY 27, 2024

It was particularly important for print journalists to follow the inverted pyramid structure because articles would often be “cut from the bottom” (i.e., later paragraphs in the story would be removed to make space for breaking news stories right before the newspaper went to press). Our core media target was travel publications.

Pitching 83

Pitching Writing Film How To 83

Shift Communications

DECEMBER 1, 2016

But coverage in The Wall Street Journal s, Forbes , Business Insiders and Fortunes of the world are achievable for companies of all sizes – startup or mature, public or private. To do this, there’s no substitute for consuming – reading print newspapers/magazines, watching broadcast to figure out which shows cover what, etc.

Strategy 60

Strategy Print Insurance Insurance 60

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 That may sound like and impossible amount of time, until you realize listeners take “audio where it may not have been previously consumed.”. hours of podcasts a day.

Radio 60

Radio Content Marketing Marketing Education 60

Journalistics

MARCH 2, 2013

If you know how to use image editing software, this is an incredibly relevant skill for public relations and content marketing today. If you don’t have writing samples like those referenced above, consider seeking out internships this summer and volunteering to write anything you can to build up your portfolio.

Pinterest 52

Pinterest Writing Interviews Social Media 52