Stern + Associates

JANUARY 29, 2024

But social platforms are totally different from newspapers or websites: they require small, bite-sized presentations of news, increasingly in video rather than text form (though they will usually link text-based articles on the media outlet’s website). There’s no question that the media as we know it is going through the agony of change.

Strategy 96

Strategy Publicity Media Video 96

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. Dan Rosenheim is the Director of Business Development at Bay City News.

Meeting 98

Meeting Media Print Enterprise 98

Communications Conversations

AUGUST 27, 2019

It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. In the golden age of print, AP Style reigned supreme because editors and reporters used it–therefore, PR types like us were forced to learn it and use it. Think about the genesis of AP Style.

Handbook 131

Handbook Guidelines Print LinkedIn 131

Flatiron Communications

DECEMBER 14, 2015

One of the bigger questions that emerged from last week’s Business Insider Ignition conference revolved around whether traditional television will endure the same pain as the newspaper industry has. TV will soon feel newspapers’ pain.” “Give consumers what they want, which is what X1 does.”

Television 28

Television Newspapers Conference Retail 28

PR in High Definition

MARCH 26, 2020

There’s no question that the media landscape has changed significantly since the start of the coronavirus outbreak – outlets are providing daily online live feeds, newspapers have stopped physically printing and reporters from all over the world are covering the stories and situations from every angle possible.

Media Relations 83

Media Relations Media Newspapers Print 83

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. Grassroots and word-of-mouth campaigns work best for gaining the trust and increasing the confidence a consumer has in a brand. And companies are taking notice.

Small Business 245

Small Business Media SMB Pitching 245

Beyond PR

JUNE 30, 2016

The college newspaper. Campus Newspapers: The Digital Revolution Is (Also) Here. Let’s consider the campus newspaper in more depth. While some publications have reduced print frequency in the face of the changing media landscape, the amount of content being produced by their newsrooms has not changed. It has gone digital.

Radio 69

Radio Newspapers Print Media 69

Sword and the Script

SEPTEMBER 7, 2021

In a press release, the company said the “acquisition will enable Talkwalker to rapidly expand its product review capability and integrate Reviewbox’s e-commerce data, including product reviews, product catalogs, and pricing, into its consumer intelligence platform, providing additional customer insights for its clients.”.

Software 88

Software Print Tools SEO 88

Stern + Associates

MARCH 30, 2017

We’re no longer consuming news from a print newspaper delivered to our door in the morning. The media is responding to the current digital climate. Most of us also aren’t. The post Fast, Fleeting and Fake: Why Today’s Media Landscape Needs You appeared first on Stern Strategy Group.

Newspapers 48

Newspapers Print Media Groups 48

Cision

JUNE 14, 2016

Newspapers and Their Derivatives. If you think that print journalism is dead, I’ll share that I learned about a specific tech tool this weekend not from a Google Alerts or from an RSS feed, but from The New York Times. I find podcasts very time-consuming, so when I listen, I speed them up using the Overcast player.

Google 120

Google Newspapers Trends Print 120

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. Yes, there is still print and broadcast media. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities.

Pitching 150

Pitching Radio Newspapers Print 150

Flatiron Communications

NOVEMBER 7, 2015

If you hadn’t heard, the former “Gray Lady,” a name derived from the color (or lack thereof) of its newsprint, just distributed one million Google Cardboard VR viewers to subscribers of its Sunday print edition. The post Newspapers Getting Their Game On appeared first on Flatiron Communications LLC.

Newspapers 28

Newspapers Film Journalism Web 28

Landis PR

FEBRUARY 21, 2022

During a session featuring a panel of newspaper editors, one award-winning editor matter-of-factly stated, “PR people and reporters should have an adversarial relationship.” . And a big benefit for journalists is working with PR folks for presumably easy access to story ideas and sources. . What else is always changing is the media.

Media Relations 52

Media Relations Publicity Sports Media 52

Cision

NOVEMBER 21, 2017

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Understand the Future – Thought leadership begins with truly understanding the industry you operate in and the challenges that consumers and companies face alike. How to do that?

How To 149

How To Social Media B2C Television 149

Prakkypedia

NOVEMBER 5, 2017

A feature of every Monday print edition of The Australian since I can remember, Media publishes “the latest media news” and includes columns and Media Diary, a selection of snippets that is part business update, part breathless gossip. It also has six print editions a year. You can also subscribe to media email updates. Media Week.

Media 76

Media Journalism Radio Print 76

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 76) I write and edit articles that get consumers to understand why our brand is better than others.”.

Employee 146

Employee Print Writing Survey 146

Communications Conversations

JANUARY 26, 2016

But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point. Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. photo credit: “BS” on newspaper box via photopin (license).

Media Relations 60

Media Relations Media Newspapers Print 60

Prohibition

FEBRUARY 25, 2020

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. In a 2018 poll, it was revealed that a staggering 71% of UK consumers wrongly believed there was no regulation in place for influencer marketers.

Marketing 62

Marketing Advertising Advertising B2C 62

Cision

MAY 4, 2016

The journalist tells a story for the consumer, voter or investor. The PR person assists a client in telling his story, but always with the consumer ultimately in mind. We define media very broadly, from traditional print media to the gossipmonger with a following on social media. They must be truthful and factual.

Newspapers 120

Newspapers Journalism Pitching Report 120

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations.

Storytelling 161

Storytelling Media Nonprofit Government 161

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. He replied that he hasn’t read a newspaper in years. I was taken aback.

Newspapers 73

Newspapers Print Radio Local 73

Polaris

NOVEMBER 17, 2015

The power of sensory traits to affect consumer choice. • Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 While mom and grandma are likely to peruse these guides in the newspaper or a favourite magazine, men are not.

Agency 100

Agency Newspapers Interviews Radio 100

Communications Conversations

AUGUST 11, 2017

daily newspapers (print and digital) fell 8% in 2016–the 28th consecutive year of declines. FACT: The way in which Millennials consume news is increasingly fragmented. And, I can’t even begin to imagine how the yet-to-be-named generation (my kids–ages 0-13 now) will be consuming media in 10 years.

Media Relations 87

Media Relations Media Local Leadership 87

Ethical Voices

JANUARY 30, 2023

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. I had a real hard time with that because as a consumer what I saw was what it looked like.

Ethics 90

Ethics Journalism Radio Television 90

Communications Conversations

OCTOBER 29, 2014

Every so often, I’ll see it in one of my social feeds: That comment or remark from a friend, colleague or industry person taking jabs at the hard copy newspaper and those that read it. I still love my hard copy newspaper. ask yourself: Why AREN’T I reading my daily newspaper? It’s not surprising. With our park.

Newspapers 152

Newspapers Print Local Instagram 152

Sword and the Script

SEPTEMBER 8, 2020

She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. Because so many journalists are on the platform.

Survey 94

Survey Industry Leadership Study 94

Communications Conversations

NOVEMBER 17, 2016

Because these kids communicate and consume media much differently than the generations before them. Gen Z is not reading newspapers or magazines or listening to the radio. These kids are using smartphones, computers and tablets to get their information, instead of newspapers, radios and TVs. What do we know about these kids?

Communications 60

Communications Mobile Radio YouTube 60

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. His work mainly focuses on uncovering key consumer insights through primary research and social listening, that are used to drive, shape, and validate sharp integrated communications strategies.

Consumer 78

Consumer Measurement Local Data 78

Stephen Waddington

DECEMBER 30, 2019

The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. These devices have provided the means for consumers to connect to the internet wherever and whenever. Newspaper brands continue to suffer as readers shift from print to digital. Good news is hard to find.

Government 103

Government Education Print Ethics 103

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 103

Media Radio Print Newspapers 103

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Mark My Words

SEPTEMBER 4, 2015

To use Robert Thompson’s words: “Rebekah will lead a great team at News UK into the digital future, while maximising the influence and reach of our newspapers, which remain the most informative and successful in Britain and beyond”…blah blah blah. The question is does the real world of the mass consumers care about RB re-appointment?

Newspapers 60

Newspapers Print Instagram Twitter 60

MaccaPR

AUGUST 26, 2015

By telling the story of how Lego came to be, consumers are getting a behind the scenes look, and, simultaneously, learning about the people who built it. Speak to your community resources, such as historical societies, libraries and newspapers. When customers get this rare glimpse, they tend to feel more connected to the company.".

Corporate 48

Corporate Examples Storytelling Brand 48

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. And then on the consumer side, what does that mean? It means that we are often not breaking the news as we used to.

Wireless 73

Wireless Storytelling Radio Analysis 73

Beyond PR

JUNE 8, 2016

Kavitha noted to up-and-coming journalists that interning at a print job is critical. You just have to start with print,” she said. It can be difficult – and time-consuming – to keep up with everything that’s needed for a successful media relations strategy.

Media Relations 40

Media Relations Media Journalism Print 40

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. 66% said newspapers. Here’s the budget data gleaned from the report: Marketing budgets have grown 6.3%

Marketing 65

Marketing Survey Study B2B 65

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. Everything from the deeply technical to those focused on selling to consumers.

Marketing 50

Marketing Wireless Software Journalism 50