Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Their blog covers topics from PR tips, company culture, social media and more. BIGfish Communications. Approach: We listen. Until next time!

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Burrelles Fresh Ideas

MAY 23, 2023

Almost every family I talk to (either at work, kids’ sporting events or schools) plans to take a week-long vacation this summer. People enjoy activities such as swimming, sunbathing, water sports, and beachside relaxation. Dentsu recently came out with a survey regarding consumers’ summer travel plans.

Travel 40

Travel Tourism Airlines Hotels 40

Cision

APRIL 6, 2016

Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. While these channels are important and highly used, it’s more important for you to keep an eye on your specific audience – their use of technology, conversation patterns, media consumption, etc.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Cision

JANUARY 6, 2017

Adrienne and Greg Weiss sat down with us to explain their branding strategies, the importance of relevance and resonance with consumers, and the most important branding advice they’ve learned throughout their careers. That is how we created the three pillars of storytelling, country building and club making.

Retail 225

Retail Consumer Brand Branding 225

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 151

Employee Print Writing Survey 151

Mora Communications

OCTOBER 30, 2017

While it is tempting, when launching a PR or media relegations campaign, to attempt to pitch everything about you or your business simultaneously – avoid the temptation. It might interest you, but from the media’s point-of-view, there is no news there. The best story is one that works for you and the media. Keep it simple.

Pitching 40

Pitching How To Media Sports 40

Stephen Waddington

JUNE 9, 2020

Media intelligence firm CARMA has recorded the incredible story of Captain Tom Moore’s £32.8m They then decided to be a little more ambitious and Captain Tom’s daughter Hannah Ingram-Moore asked her friend and company’s freelance PR consultant, Daisy Craydon , to promote the story to the regional media. It’s a lesson in life and PR.

Radio 89

Radio Skype Print Local 89

Landis PR

DECEMBER 18, 2023

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context. Think about how you can make the most of a PR win.

Conference 59

Conference Consumer Social Media Google 59

Deirdre Breakenridge

OCTOBER 20, 2015

It is interesting to note that social media has not yet entered mainstream PR curricula. Among programs that do incorporate digital training, social media is typically listed as an elective. However, as student Kyle Wallace pinpointed, “Social media should really be a core in every program! I took it as an elective.”

Education 150

Education Training Course Social Media 150

Cision

JUNE 9, 2016

“Evidenced conversations” and authentic storytelling or expression is in many ways harder and also more time consuming and expensive than just buying up space that allows one to say what one likes – whether or not it’s true! My favorite social media platform is…can’t say I have one favorite.

Training 0

Training Leadership Brand Branding 0

Shift Communications

FEBRUARY 6, 2017

Facebook now sports 1.86 Facebook is the premier mobile marketing platform for any industry, any sector, from government to healthcare to consumer goods. As marketers and communicators, we should consider whether long-form video storytelling has a place in our efforts. How is Facebook faring as the current king of the hill?

Facebook 60

Facebook Mobile Retail B2C 60

Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

PR 20/20

NOVEMBER 13, 2018

The media scored as the least-trusted global institution, with social media and search engines following closely behind. In August, the fitness clothing brand Athleta launched their “Stay in the Game” campaign, which encouraged young teen girls to stay involved with sports. Video credit: YouTube. What did the campaign prove?

Brand 69

Brand Branding Sports Consumer 69

Contently - Strategy

MARCH 5, 2024

On average, it takes a consumer seven points of contact to feel they have a relationship with a brand. The bank’s entertainment access program links its credit card in consumers’ minds with aspirational and fun purchases like concerts. The earlier you can seed that first memory of value, the faster you’ll reach customer loyalty.

Financial 52

Financial Content Marketing Examples Banking 52

Prohibition

DECEMBER 13, 2022

Before starting any campaign, you need to carry out research on the type of content your target audience is engaging with and the online mediums they’re consuming content on. The clue is in the name, reactive digital PR is being reactive to the media and making your campaigns relevant to the news agenda. Reactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

The Resolution Blog

JULY 30, 2019

It’s first offering to the world was a simple photo of an egg sporting the caption “Let’s set a world record together and get the most liked post on Instagram.” Recently I’ve started to crack, the pressure of social media is getting to me,” claimed the video. “If On 4th January, the @world_record_egg account was born.

Instagram 120

Instagram Examples Brand Branding 120

Stephen Waddington

MARCH 15, 2021

It started as these things often do as a discussion on social media. Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. You do need the storytelling, relationship building, creative and analytical skills. Start a blog and manage proactive social media around it.

Google 119

Google Data Government Social Media 119

Stephen Waddington

MAY 31, 2018

Storytelling, and a strong backstory helps engage music fans. The Hype Machine blog network and Spotify are important media for reaching an audience, and building a community. Writing press releases and making media calls Natalie joined Sage for the opportunity to work for an international business.

Local 60

Local Agency Corporate Internal 60

Bad Pitch Blog

APRIL 23, 2012

All of the newsrooms represent brands with big investments in owned media and media relations. 1) Starbucks : With 19,555 stores in 58 countries, Starbucks generates a ton of media interest every day. Plus there''s a media request form, key links and a subnav with a search engine to access more relevant assets on the site.

Engineering 72

Engineering Pinterest Banking Video 72

David PR Group

JULY 21, 2014

And with the continued fragmentation of media, we need to return to telling stories because it sets our message apart and helps our meaning ring clear amid the noise in the marketplace of attention. The first was LeBron James’ “ essay” in Sports Illustrated. ABC News | ABC Sports News. More on that soon. –John.

Storytelling 81

Storytelling Marketing Viral Energy 81

Remote PR Jobs

SEPTEMBER 25, 2023

Some form of intelligent technology is already embedded in the PR industry, from the tools we use to find new audiences and monitor evolving conversations to modern media placement. The Associated Press has followed suit, using AI to create articles on minor league and college sports in addition to company earnings.

Industry 100

Industry Publicity Data Video 100

Landis PR

DECEMBER 4, 2023

Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis. All of that said, I’m not against the use of AI in content creation.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. Pam is CEO / founder Marketing Nutz and ranked as Top 10 Social Media Power Influencer by Forbes.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Communications Conversations

MARCH 14, 2017

Time at kids sporting events. So many principles in the code that are being debated and discussed by businesses, by media and by President Trump. So much talk of trends this time of year (I just spoke to Social Media Breakfast about this very topic!)–what Time with family. Time at work. Time traveling. Time with friends.

Ethics 68

Ethics Leadership Examples Fashion 68

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Through new media, smaller organizations have more access to mass communication much cheaper than was previously afforded.

Ethics 52

Ethics Communications Print Television 52