Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

Social Media 86

Social Media Media Mobile SEO 86

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. The insight obtained is fundamental in maximising social media results and with the help of AI, social media teams can gather details and process large amounts of data efficiently.

Social Media 62

Social Media Trends Analysis Media 62

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. As we embrace the ever-evolving landscape of videos on social media, it is essential to explore what the future holds for video on these platforms.

Video 118

Video Social Media Media YouTube 118

5W PR

APRIL 8, 2024

Instead, today’s consumer finance landscape is ripe with innovation, digital engagement, and a spotlight on financial literacy. At the center of this revolution is public relations, serving as a crucial connection between financial institutions and the evolving needs of consumers.

Consumer 78

Consumer Financial Ethics Banking 78

Onclusive

MAY 10, 2021

What makes a technology news release stand out in a sea of tech news? To find out, we partnered with Business Wire to analyze, measure and explore how news releases drive earned and syndicated media, along with social media engagement. The post Technology News Releases: Can you get them noticed?

Technology 195

Technology Data Measurement Consumer 195

Deirdre Breakenridge

JULY 3, 2015

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. There are some fundamental differences in how social tactics are applied in the two arenas, which I think is only right given that they contain different kinds of organizations with differing agendas and audiences. Calls to Action.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. There are some fundamental differences in how social tactics are applied in the two arenas, which I think is only right given that they contain different kinds of organizations with differing agendas and audiences. Calls to Action.

B2B 150

B2B Social Media Consumer B2C 150

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Yet the social media landscape changes constantly. It’s not just a fad.

Social Media 156

Social Media Trends Media Instagram 156

Business Wire

JANUARY 26, 2023

As we move further into the 21st century, how we communicate and market to consumers is rapidly transforming. The rise of digital technologies and social media platforms has completely changed the communications and marketing landscape.

Communications 390

Communications Blogging Marketing Technology 390

Cision

AUGUST 12, 2015

Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. One key trend is wearable technology. That’s because most of them can’t compare brands, prices and reviews among different providers — the most important feature to many consumers.

Travel 120

Travel Technology Consumer Hotels 120

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. Frank Strong, Founder & President, Sword & Script Media.

Social Media 149

Social Media Marketing Media Facebook 149

Prohibition

JANUARY 20, 2023

Last year was a big one for change and trends across social media, with the Instagram reels shift, Elon Musk and Twitter Blue, TikTok’s continued popularity, the introduction of BeReal and LinkedIn continually moving toward a more humanised platform – there was lots that came into play to keep us social media marketers on our toes.

Social Media 62

Social Media Trends Media Instagram 62

Burrelles Fresh Ideas

FEBRUARY 6, 2024

The convergence of sport and fashion has emerged as a fascinating space where innovation, trendsetting, and technological advancements collide. Cutting-edge technologies have revolutionized how sportswear is designed, manufactured, and perceived. Here are some ways they incorporate technology into their PR and marketing efforts.

Fashion 85

Fashion Sports Technology Apparel 85

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology).

Social Media 233

Social Media How To Insurance Insurance 233

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

5W PR

MAY 15, 2023

Authenticity Gen Z consumers value authenticity and transparency in the brands they consume. Brands can use social media platforms like Instagram to showcase the brand story through photos, videos, and behind-the-scenes glimpses. Wine brands can appeal to Gen Z consumers by supporting social causes.

Consumer 88

Consumer Brand Branding Agriculture 88

Deirdre Breakenridge

JUNE 13, 2016

Jennifer Radke is co-owner and CEO of the National Institute for Social Media (NISM). Social media has changed the media landscape and consumers continue to drive their own communication deciding what, when and how they want to receive news and information and share with their friends.

Social Media 0

Social Media Education Media Training 0

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes What technology PR agencies do is not rocket science. The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content. Instead, be professional and courteous.

Technology 100

Technology Publicity Pitching Trade Shows 100

ImPRessions - Crenshaw Communications

JANUARY 19, 2016

Social media has become a favorite medium for customer service complaints, but is there a way to transform such complaints into good PR for your company? Customer service and public relations are growing closer, and engaging complainers on social media — the right way — is an opportunity to turn critics into fans.

Social Media 159

Social Media Media Airlines Customer Service 159

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The Mobile Surge Means New PR Opportunities We’re in the age of mobile dominance, and it’s affecting the way consumers absorb content. And as technology advances, readers are gravitating toward websites and platforms that offer a seamless mobile user experience. Social commerce Social commerce is mobile’s latest opportunity.

Mobile 334

Mobile Advertising Advertising Trends 334

5W PR

NOVEMBER 2, 2022

As digital natives, they can command technology. Optimize content for social media platforms. Millennials can be easily reached through social media platforms. Being proactive on social media platforms can help a brand. They are loyal to brands that they like and they tend to make up their own minds.

Consumer 78

Consumer Print Social Media Advertising 78

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. Owned media strategies are no exception.

Strategy 418

Strategy Media Advertising Advertising 418

5W PR

AUGUST 26, 2019

The uphill climb that is obtaining genuine engagement on social media can quickly become tiresome for even the most seasoned marketing professionals. As social media platforms continuously make reaching customers organically more and more difficult, marketers must think on their feet a bit in order to stay ahead of the curve.

Social Media 83

Social Media Media Video Television 83

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Did you know? Check out our services.].

Technology 169

Technology Publicity Software Pitching 169

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. Make your Facebook page mobile-friendly. Shorten URLs.

Mobile 109

Mobile Social Media Marketing Media 109

5W PR

FEBRUARY 19, 2024

These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge. 5W’s Consumer Culture Report revealed more than half of all consumers are interested in investing on their health and wellness journey by splurging on products and services within the industry.

Consumer 78

Consumer Industry Brand Branding 78

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. I believe this is an example of emotions clouding judgment.

B2B 162

B2B Leadership Marketing Software 162

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Financial Services Organizations Social Media Interview Key Points. Bank, Capital One and TD Bank discover ways to motivate consumers to act. About Growing Social Now. About Barbara Rozgonyi.

Financial 52

Financial Social Media Banking Media 52

NewsWhip

FEBRUARY 19, 2021

Today that “clash and turmoil of billions of human lives” is fully captured by our media ecosystem, and delivered to us every minute, via high definition screens, social networks and personalisation algorithms, on our networked computers, phones and other devices. . Others are not adapting and don’t feel they need to do so.

Reputation 88

Reputation Social Media Reddit Media 88

The Proactive Report

APRIL 15, 2023

Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. We’re now in another huge leap in technology with artificial intelligence. This is similar to the shift that occurred with the introduction of social media almost 20 years ago. Why should you embrace AI?

Social Media 130

Social Media Measurement Tools Data 130

Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism is only possible because brands don’t listen.

Storytelling 78

Storytelling Internal International Social Media 78

Mindful Marketing

JUNE 19, 2021

Obeying social norms like ones for age-appropriate behavior can be helpful for everyone, so why are some older people acting like social media influencers? Encountering a community of half-century and up social media spokespeople seems about as likely as seeing senior citizen sprinters at the upcoming Olympics.

Social Media 81

Social Media Media Fashion Instagram 81

5W PR

DECEMBER 11, 2018

Social media has become a very good way in which brands can connect with consumers. In the fashion tech industry, it’s more crucial than ever to have a strong social media game with competition at an all-time high. It’s important to not adopt a one-size-fits-all approach to social media.

Fashion 74

Fashion Social Media Brand Branding 74

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Communications Conversations

MAY 7, 2019

Technology is accelerating at a pace so fast, few can keep up. In our day-to-day lives, technology has completely changed how we communicate, how we capture photos and video and how we consume media. Technology has completely changed the way to perform many day-to-day tasks at work. Cision (media monitoring).

Technology 60

Technology Tools Social Media Media 60

Bianchi Biz Blog

DECEMBER 2, 2021

The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. During that time, we have also dealt with many changes in the traditional and digital media and public relations environments.

Automotive 68

Automotive Technology Engineering Trade Shows 68