Prohibition

AUGUST 4, 2021

Your reputation is the most critical aspect of your business. That means online business reputation management isn’t an optional extra anymore—it’s essential. The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops. What is online reputation management?

Reputation 62

Reputation Company Engineering Banking 62

Victorious PR

FEBRUARY 4, 2023

Your Audience is Always Listening How your brand is perceived is how a consumer will trust and buy into you. When a brand has networked enough credibility in the media, and for the public to consume, they will see an overall increase in trust and success for their business.

Reputation 52

Reputation Publicity Real Estate Social Media 52

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

But when it comes to the typical public relations investment, it’s a bad idea to hit the pause button at the first sign of trouble. PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. Media relations results can lag activity by three months or more.

Comparison 296

Comparison Advertising Advertising Reputation 296

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

That’s empowering to regular consumers. Yes, social media pushback can be constructive, yet it often spins out of control. Again, this mirrors traditional media relations; top media contacts won’t guarantee a positive story, but relationships will help you get a fair hearing.

Construction 385

Construction Crisis Reputation Social Media 385

5W PR

JULY 13, 2020

During a period when consumers aren’t spending a lot of money, which usually is during a recession, businesses have to align with their customers’ preferences so that they can avoid losing sales to their competitors. This means in the current climate, the consumers tend to be budget-conscious and fairly thrifty.

Consumer 88

Consumer Advertising Advertising Reputation 88

5W PR

FEBRUARY 4, 2019

Gaining and maintaining consumer trust is the goal of every PR professional. Consumer trust is invaluable to brands. However, recent data suggests consumers are growing more and more distrusting of traditional media. Additionally, with the spread of ‘fake news’, consumers are more suspicious than ever.

Consumer 68

Consumer Ethics Measurement Journalism 68

5W PR

MARCH 27, 2017

Here are some tips on why a strong Public Relations campaign is needed for your Consumer Electronics brand. Social Media. Consumers electronics are particularly popular with the younger generation. The recent expansion of social media has made advertisements, notifications, and marketing more accessible than ever.

Consumer 102

Consumer Reputation System Community 102

5W PR

DECEMBER 5, 2018

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Understanding the Value of Direct to Consumer.

Consumer 74

Consumer Publicity Marketing How To 74

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

We help build and manage reputations. Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. As the power of digital and social media has soared, they see new opportunities. Many have paid-media envy, because it looks easy.

SEO 227

SEO Agency Reputation Policies 227

Prohibition

AUGUST 24, 2023

Food safety concerns can have a detrimental impact on businesses, leading to loss of reputation, customer trust, and even legal repercussions. Food PR agencies are specialised public relations firms that focus specifically on the food industry. Food PR agencies also play a critical role in crisis management.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

Bianchi Biz Blog

MARCH 7, 2024

The concentration of media sources means widespread influence, as most citizens turn to these outlets. Israeli media, critically probing, seeks hidden aspects in stories, challenging for companies and individuals. Strategic media relations are essential. million users Instagram : 4.19 million users TikTok : 3.2

Print 104

Print Marketing Real Estate Automotive 104

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This is especially effective for consumer technology products. Media Relations: Building and maintaining relationships with journalists, bloggers, and influencers is a cornerstone of Tech PR.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. Yet the business of public relations is thriving. consumers say they are suspicious of news content.

Mobile 100

Mobile SEO Reputation Web 100

The Hoyt Organization

FEBRUARY 19, 2024

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. Negative reviews can hurt your brand’s reputation and turn away potential customers. This means that one of the first things potential customers will do is look up your business online.

Policies 97

Policies Construction Reputation Privacy 97

Sword and the Script

JULY 11, 2023

Pitchin’ and Sippin’ by Lexie Smith Lexie Smith covers PR trends and tips (over “sips”) and also features interviews with journalists and other PR pros, mostly in the consumer lifestyle space. Small Business PR by Gloria Chou Like Christina, Gloria Chou aims to teach fundamental PR and media relations skills to founders and small businesses.

Publicity 127

Publicity Small Business Trends Leadership 127

5W PR

OCTOBER 9, 2023

Understanding cultural nuances is crucial to avoid missteps that could harm a brand’s reputation. Brands should identify market trends, consumer behavior, local competitors, and regulatory requirements in each target country. Tailoring storytelling helps create an emotional connection with consumers.

Strategy 78

Strategy Brand Branding How To 78

Cision

SEPTEMBER 30, 2015

In the 1990s, consumer and advocacy groups aggressively targeted organizations about CSR in their supply chains, and this trend has only intensified since then. As with other forms of CSR, supply chain CSR requirements can positively affect businesses even beyond the reputational risk management factors.

Media Relations 120

Media Relations Trends Media Corporate 120

ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. Here’s a reminder for those just starting out in media relations. It’s probably the most fundamental rule of pitching media, but it needs repeating. Don’t be a bully.

Twitter 197

Twitter Ethics Pitching Product Launch 197

Burrelles Fresh Ideas

APRIL 9, 2024

Understanding the synergy In today’s digital age, the fusion of public relations (PR) with social media marketing is not just beneficial; it’s essential. Because it leverages the power of online platforms to amplify brand messages, engage directly with target audiences, and manage reputation in real time.

Social Media 92

Social Media Marketing Media Storytelling 92

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. When selecting a food PR agency, it’s important to consider your specific needs and goals.

Agency 62

Agency Case Study How To Crisis 62

ImPRessions - Crenshaw Communications

MAY 1, 2019

It’s far better to target the message so that it’s relevant to a specific business or consumer audience, with a plan to broaden or add new components once momentum is generated. Even assuming heavy media coverage, it’s unlikely that consumers would learn or remember the new brand behind the stunt. Bad timing.

How To 257

How To Interviews Measurement Storytelling 257

Reputation Us

APRIL 22, 2020

The tools of the trade—from community and media relations, to public and government affairs—have evolved in complexity since the days of the tricorn hats. But the core of a successful public relations program remains simply, “repulations.” Your reputation is one of your organization’s most important assets.

Publicity 97

Publicity Reputation Internal International 97

Onclusive

JUNE 15, 2022

Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large.

Marketing 195

Marketing Measurement Advertising Advertising 195

5W PR

AUGUST 27, 2021

PR companies can handle all of the communication and promotion for a client, through paid, owned, and earned efforts, communicate with the press and the public, manage reputation and generate brand awareness. Reputation Management. Media Relations and Outreach.

Reputation 88

Reputation Crisis Product Launch Crisis Management 88

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. Earned media also produces higher ROI and higher conversion rates – and fortifies reputation.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

Communications Conversations

MARCH 19, 2015

Last week, I did what marketers like us WANT consumers to do on social media: I asked my friends and family for a recommendation. Fairly damning, and pretty much the exact opposite of what PR folks paid to build positive reputations for brands want to see. And yet they seem to have a HORRIBLE brand reputation.

Airlines 60

Airlines Reputation Brand Branding 60

Waxing UnLyrical

JULY 22, 2015

A lot has been said about PR, and almost always it’s about media relations. But here is the not-so-new news: PR is more than media relations and always has been. Public relations came to life many, many years ago when Edward Bernays , known as “the father of public relations” defined it.

Media Relations 40

Media Relations Media Policies Social Media 40

ImPRessions - Crenshaw Communications

JULY 22, 2019

According to the Cision State of the Media Report 59 percent of U.S. consumers say they are suspicious of news content. This sounds like bad news, and it is, but it means that the credibility of media and information sources is more important than in the past. What is more valuable than a brand (or personal) reputation?

Mobile 244

Mobile SEO Web Journalism 244

The Hoyt Organization

APRIL 17, 2024

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. With this tool, media monitoring and reputation management become more accessible for businesses of all sizes. However, it does not track social media posts. This is exactly what Google Alerts does.

Google 78

Google Publicity Customer Service Web 78

Landis PR

AUGUST 1, 2022

NOTE: This is a reposted blog by our Public Relations Global Network partner, Roop & CO. Every organization, business and brand rely heavily on its public reputation for success. Brands can use tactics such as earned media placements, blog content, videos and more to keep consumers up to date and invested in their business.

Publicity 98

Publicity Brand Branding SEO 98

Prohibition

AUGUST 25, 2023

With the majority of consumers now relying on the internet for product research and purchasing decisions, having a strong online presence is essential. Consistency in tone of voice, visual identity, and brand values helps reinforce the brands identity and makes it easily recognisable to consumers.

Retail 62

Retail Marketing Analytics Social Media 62

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. PR strategies are designed to manage the public’s perception and ensure positive association and reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. By using a media database to target reputable outlets in your industry. Getting Started with Earned Media is Simple.

Strategy 257

Strategy How To SEO Engineering 257

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. Media contacts aren’t magic….they’re But media contacts aren’t magic.

Agency 170

Agency Media Software Pitching 170

Prohibition

MARCH 14, 2023

The brief from furn.com will see Prohibition deliver a full suite of PR services for the fast-growing interiors brand , aimed at building its reputation with consumers and supporting furn. in reaching its full commercial potential.

Retail 71

Retail Agency Trends Reputation 71

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

On the bright side, GDPR has presented opportunities for data privacy and security thought leaders to build visibility and reputation through insights and expert commentary. Big tech’s reputation challenges. It may also help us measure the impact of what we do — from a media placement to the full brand reputation of a client.

Trends 157

Trends Privacy Data Reputation 157